Rewrite the Technological Landscape

In this confrontation with MSN, the previous three principles can be said to Xiao Boshi and Ruan Yongkang, but there are some things that Meng Qian cannot tell them too bluntly.

That is the problem that MSN has not exposed yet, but Meng Qian, who was born again, is very clear. After all, the former MSN lost to QQ in China, and did not have very good results in the entire Asian region.

And Meng Qian asked Xiao Boshi to investigate the information these days, just to see if MSN has made a few big mistakes, and whether they are still alive in this life.

Facts have proved that some things will not change because of Meng Qian's appearance.

There are different opinions on the failure of MSN, but there are several reasons that are undoubtedly there.

The first is the pride of Microsoft. It refuses to localize until death. Microsoft basically adopts a joint venture operation strategy in China and even the whole of Asia. Microsoft is a big business, rich and capable, but at the same time too confident. When there is a problem, no matter how Huaxia asks Microsoft, Microsoft ignores it and insists on following his way of thinking.

This does not seem to be a unique characteristic of Microsoft. It seems that all American companies at that time were like this. They all felt that the American system was very advanced. The East did not adapt because the East was backward rather than because they were wrong, so they insisted on rejecting the so-called local. Afterwards, one dead is worse than the other.

The second is that the company is too big. In fact, MSN is not a very important project team in Microsoft. At least at this moment in 2001, it has not received so much attention. Just like some people said that QQ is the life of penguins, but MSN is not. It is just a card in Microsoft's hand, and the degree of attention is completely different.

This is why MSN's response was slower than ICQ when Fengxin first emerged overseas. In terms of information acquisition, MSN's speed is not much slower than ICQ, but one reason for the slow response is that it was not thought out at the beginning. Another reason is that for a company as big as Microsoft, it takes ten and a half months to get a reply after writing an application. To increase investment in competition in Asia, this is not something that a project team leader can finalize.

The problem is that the previous competition was not so fierce, Fengxin’s user base was not large, and MSN immediately spent money after applying. It’s not too fast to copy things like farms with Microsoft’s strength. In fact, MSN has its own development of Qunhe Space. , is to copy the function of Fengxin.

So hurry up after plagiarism, there is still time.

But now Fengxin already has a sufficient user base, time is money, especially once MSN embarks on the road of joint venture, there will be another process, such as Huaxia, Huaxia operation needs to apply to the MSN project team first , MSN project and then apply to the above, a circle back, one or two months have passed.

Evaluation, review, review, signing and approval, appropriation, go through the process slowly.

Even if Microsoft continues to copy something, copy something for a few months, and when you copy it out, the users will be robbed by Fengxin.

The third problem is product positioning. Microsoft has developed a bunch of supplementary products to create the so-called ecology. As a result, few of them are really useful. Many of their functions are hardly used in Asia. Everyone is used to using their own products, but Microsoft But I am persistent, I insist on getting this so-called ecology up, and I spend a lot of hard work everywhere.

And MSN, which is now competing with Meng Qian, is obviously still doing the same thing, and wants to expand the entire product chain.

The fourth problem is also the most fatal problem in Meng Qian's view. There are too many problems with the product itself. No matter how a product is operated or how boastful it is, if the product itself has problems, it will be useless.

People who used MSN back then should still remember frequent disconnection, data loss, inexplicable deletion of chat records, extremely low file transfer efficiency, too single function, MSN product itself has a lot of problems, and later a large number of advertisements were placed on the product , More and more people have to give up MSN.

But a company as powerful as Microsoft can make the system so well. Why does MSN make such a bird? Because they are not in China, they are not building servers in Asia!

The message sent by the user in China actually has to go to the server in the United States for a circle. If it is the server standard in 2019, you can still do this. The server standard in 2000 is not nonsense.

The information collected by Xiao Boshi shows that in this life, Microsoft is still a joint venture operation, and Microsoft still does not have a server, and has closed the farm.

In the next two days, the turn of public opinion on the Internet became more obvious, and the loopholes have basically been suppressed. After all, playing public opinion is a top-down specialty in the United States. On the Internet, MSN represents high-end atmosphere, and Fengxin represents low-end and crude wind direction. .

Exactly the same as in the previous life, when MSN officially entered China, it was actually 2005. At that time, QQ had been optimized a lot, but MSN still shouted that MSN is a high-end product that fits the temperament of white-collar workers, while QQ is just a low-end product. Incoming product slogan.

Taking advantage of the psychology of the Chinese people and people from many Asian countries at that time, MSN quickly devoured one third of QQ's users after entering China. If MSN's own products were not really bad, QQ was very dangerous back then.

In this life, Microsoft has used this method again, and it still works, at least on the surface.

On the 22nd, Xiao Boshi and Ruan Yongkang gathered in Meng Qian's office again.

"Microsoft is really willing to spend money on public opinion." Ruan Yongkang said subconsciously while looking at the printed data.

"Microsoft has prepared a lot of capital this time." Xiao Boshi answered, and then asked Meng Qian, "Should we fight back in public opinion?"

"Isn't this good now? The higher Microsoft has packaged itself, the worse it will be when it falls back." Meng Qian drew a piece of paper for the two of them, "The report on the company's use of MSN in the past two days I just got it, a bunch of questions."

The two checked for a while, and Ruan Yongkang said first, "So we are letting Microsoft develop like this now, and then dragging him down when he lifts himself too high?"

"Yes, kill."

"What do you mean by flattery?" Both Xiao Boshi and Ruan Yongkang were stunned for a moment.

"Well, that's a word I invented myself." Meng Qian was vague.

The two didn't care, and Ruan Yongkang said after looking at each other, "But we still have to measure myself, in case Microsoft's response speed is faster than we imagined, in case users are stuck by MSN during this time, We are passive."

"Speaking of this." Xiao Boshi added from the side, "The number of ICQ users has plummeted. I heard that we need to work hard on the client, but we may not be able to survive."

"To be honest, I still think ICQ is more threatening than MSN. Its user base is all there. At the beginning, we were afraid of being plagiarized. It was because of the user base. Moreover, ICQ is more valued in AOL than MSN is in Microsoft. , their response speed will be much faster than Microsoft,

Not only is MSN slow to respond, but its user base is not much different from ours. "

"The current MSN user base in Asia has been surpassed by us." Ruan Yongkang subconsciously said.

Meng Qian nodded, "This is normal. MSN has always looked down on the so-called low-end market. The Asian plan he launched last year also involved Korea, Singapore, Malaysia, India, and our Chinese Taiwan. Provincial and Xiangjiang, from Microsoft's layout strategy, we can see how arrogant he is.

Microsoft does not have a sufficient user base in Asia, especially in China. This is our opportunity. I am not afraid that he will copy it now, but I am afraid that he will not copy it. "

"Although our products have great advantages." Ruan Yongkang paused after opening his mouth, "But if Microsoft really makes up its mind, will we suffer a lot in other aspects?"

"For example?" Meng Qian asked directly.

"Like...Microsoft's reach."

"Small brands rely on products and strategies to fight big brands, but courage is also indispensable. Otherwise, facing a strong opponent, you can't do anything absolutely safe, so don't do anything?"

"I was talking too much." Ruan Yongkang made an embarrassed expression.

Meng Qian and Xiao Boshi looked at each other, then Xiao Boshi silently looked at the document in his hand without saying anything, while Meng Qian looked at Ruan Yongkang, "Do you think Sima Yi is afraid of Zhuge Liang?"

"Ah?" Ruan Yongkang was a little confused by the sudden jump of the topic.

"Don't you love reading Three Kingdoms the most? Do you think Sima Yi is afraid of Zhuge Liang?"

"Be afraid, I think." Although he didn't know what Meng Qian meant, Ruan Yongkang still answered honestly.

"Then do you think Cao Cao is afraid of Zhuge Liang?"

"Cao Cao. You shouldn't be afraid."

"Then do you think I'm afraid of Microsoft?"

"Uh..." Ruan Yongkang looked at Meng Qian and fell into deep thought for a while, "I understand."

"Then go ahead, I'll have a chat with Mr. Xiao alone.

"good."

"You're pretty good at educating employees." Xiao Boshi put down the document and said with a smile.

Meng Qian was rather serious, "Ruan Yongkang's position, if he can't tell the difference between fear and fear, he will have to be replaced sooner or later."

"Ruan Yongkang has both ability and attitude, but he lacks some insight. Give him some time." Xiao Boshi expressed his opinion.

Meng Qian nodded and did not continue this topic, "Old Xiao, I am working with Microsoft here, and there is something I want you to do."

"you say."

"This time Microsoft came to my door to make a noise. Even if I drive him back, I'm still not happy."

Xiao Bo understood in seconds, and his eyes suddenly focused, "Do you want to lay out the western market?"