Rewrite the Technological Landscape

"This is the Mr. Gu Junhui I mentioned to you. This is Mr. Xiao Bo and Mr. Xiao."

Meng Qian introduced the two to each other, the two shook hands and said a few polite words, the three of them sat down one after another under Meng Qian's lead, and then Meng Qian looked directly at the stack of documents in Gu Junhui's hand.

Noticing Meng Qian's eyes, Gu Junhui naturally understood that Xiao Boshi was not the one who needed to go out at this time, and then put the documents in his hand in front of Meng Qian.

"What does Mr. Gu think about the operation of Dafeng Entertainment?" Meng Qian put his hands on the document to show respect, then looked at Gu Junhui and asked.

"Only from my personal point of view, I think the current operation of Dafeng Entertainment can be described in two words, one is chaos, and the other is pity."

Meng Qian responded with a smile, "If Mr. Gu doesn't mind, can you give me a few words?"

"Mr. Meng is polite, I'm just talking about my personal opinion. Let me give you the most representative example. When I first joined Dafeng Entertainment, I consulted the company's existing operators. I asked them what the biggest advantage of Dafeng Entertainment is. What.

Some people told me it was product creativity, some people said it was the hard work of the team, some people said it was market resources, some people said it was external support for the construction of Fengxin and Internet cafe systems, and some said it was capital.

It can be seen that throughout Dafeng Entertainment, everyone has countless opinions on the company's greatest advantage, but from another perspective, no one is clear about what the company's greatest advantage is. "

Meng Qian found it interesting when Gu Junhui paused on purpose. Gu Junhui seemed to be trying to test himself, but Meng Qian didn't resist and said, "Mr. ability?"

"Well, that is the core competitiveness. If a company wants to operate well, it must first find a core competitiveness. Even if the company is really strong enough to have countless advantages, it must be integrated into a core competitiveness, such as omnipotence. Because the core of the operation is actually the breaking point.

The importance of core competitiveness lies in the fact that it can generate the greatest concentration of explosion points, and at the same time, it can continue the company's long-term operating strategy. "

"Then what does Mr. Gu think is the core competitiveness of Dafeng Entertainment?" Meng Qian asked directly.

Gu Junhui also answered very simply, "It's the ability to innovate."

Meng Qian deliberately made an expression of disapproval, "It's hard to continue innovation, right? No one can guarantee that they can continue to innovate forever, at least I personally don't have this confidence."

"This is the pity I mentioned. Dafeng Entertainment has a great innovation advantage, but it has not transformed the innovation advantage into a market position. After you establish a market position, you will have the final say on what innovation is, and innovation will be the core competition. Strength is not to use innovation to continue core competitiveness, but to use core competitiveness to continue innovation capabilities.”

"Mr. Gu, can you explain in more detail?" Meng Qian said that he didn't quite understand.

"Let me say a few regrettable points. First of all, there is a saying in the operating philosophy that it is either the first or the only, because only the first and the only can be better remembered and recognized by the world. We can see that Western companies are always number one in the country and the world in their promotion. Are there really so many firsts?

Of course not, many firsts are created, because the number one really catches consumers, so it is a pity that Dafeng Entertainment has so many firsts, but it did not make this publicity.

The profit model of "The Legend of God", the gameplay of "Clash of the Gods", the social characteristics of Fengxin circle, the popularity of games such as farms, and the fashion of audio and video, these are the first in the world, and now there are a large number of companies imitating Company, how long will it take if you don't win the first update at this time? "

"How to promote it?"

"Advertising, promotion of soft articles, all kinds of methods, for example, isn't Steam on the cusp recently, don't many people say that the games on Steam are more fun than the games on Kyushu?

But why no one talks about the platform itself? Steam almost copied the Kyushu platform.

At this time, it is completely possible to create a promotional soft article, similar to "Sure enough, Dafeng Entertainment was imitated again", to publicize Dafeng Entertainment's experience of being plagiarized along the way, to publicize Steam's plagiarism, and to publicize Dafeng Entertainment's number one. "

Meng Qian nodded his approval, "Mr. Gu continues."

"In addition to fighting for the first place, there is another very important thing in operation, called establishing standards. I have learned about it during this period of time. Now some people in the game industry are doing this, but there is no real authoritative standard yet. Gale Since entertainment is already a game platform, why not grab the right to formulate this standard."

"How to say?"

"It's hard to define whether a game is good or bad. How can it be considered good? Are games played by more players good? If it was in the past, maybe it was, but now times have changed. On the one hand, the homogenization of games is becoming more and more Seriously, on the one hand, the proportion of operating components in game sales is getting higher and higher. Falsification of just one game data is now almost becoming the norm in the market.

So whether a game is good or not, it is unreasonable to simply observe the number of players, and it is also unreasonable to simply refer to player ratings. In fact, this problem has already appeared in Kyushu. Deliberately underscoring.

And when there are more and more games, players actually don’t have the mind to try so many games continuously to choose their favorite games. They need some recommendations and suggestions. At this time, it is very important to create an industry standard.

Just like when we travel, there is a triple-A scenic spot and a five-A scenic spot. Under the same circumstances, more people are definitely more willing to go to the five-A scenic spot.

In the same way, if the game is rated by an authoritative organization, it is divided into one star to five stars, and when players gradually recognize this authority, five-star games will naturally be favored by more players, and if the right to formulate this standard is in our hands, we cannot It's completely unfair, but to a certain extent, it is definitely within our control. "

"But as Mr. Gu said, there must be an authoritative organization that convinces the players."

"Isn't Mr. Meng very familiar with the game manufacturers in Neon Country now? If Sony and Nintendo, two major game companies, are invited to build such an authoritative organization? They should also be very interested.

If Mr. Meng is afraid of being held back by Sony and Nintendo, he can also create such a standard through downstream public opinion, but it will take a longer period of time. "

Meng Qian thought for a while, and did not expand on this issue for the time being, "Mr. Gu, continue."

"Win the first, win the standard, the next step is to win the product definition."

"Product definition?"

"Among the world's three major marketing classics, there is one thing known as the world's largest marketing scam, and that is diamonds. Manufacturers have successfully turned diamonds into luxury goods by binding love."

"I know about this." Meng Qian responded, "But can games be played like this?"

"Why not? All products can be redefined. Are games really just games? As long as we dig deeper, we can find more meaningful definitions, and there are many."

Meng Qian subconsciously said, "For example?"

"youth."

The corners of Meng Qian's eyes twitched, and he pretended to think for a while, "It's indeed a good meaning, but Dafeng Entertainment has only been in development for two years, so it's a bit hasty to talk about youth now?"

Gu Junhui smiled, "Of course we can't directly play the youth card now, but if we want to bind the game with youth, then many of the things we will do next will revolve around this theme. What is there in youth? Friendship, passion, staying up late , and even the love gained through games.

This is all about youth. I heard that we are about to create competitive games. At that time, these themes can be infiltrated. Remember not to do an event dryly. If you do that, game events will have no attraction except money. "

Meng Qian had a further recognition of Gu Junhui in his heart, "Mr. Gu, do you have any suggestions?"

"Further down, it involves more strategic things. Dafeng Entertainment as a whole does not have many real operating strategies. For example, the page design of the Kyushu platform is too lacking in purpose. It is just for It's just good looking.

Intel has done a very simple thing but it is not regarded as a magic stroke in the marketing world. Does Mr. Meng know? "

Meng Qian shook his head and motioned for Gu Junhui to give an answer.

"Light wait for light wait for light."

Meng Qian suddenly realized, "When I hear this voice, I will subconsciously think of Intel."

"That's right, Dafeng Entertainment lacks these strategic things now, including slogans, posters, and music, all of which lack operational purposes."

Meng Qian really thought about it for a while this time, "The emergence of steam in the past two days has made Kyushu not favored. Mr. Gu should know about this."

"certainly."

"In the current situation, what does Mr. Gu think we can do?"

"As far as I know, our games are not much worse than theirs. The main problem is the player's habit. Omi's competitive games have become the player's habit, and it is difficult to change, especially on the premise that we have no product advantages.

That being the case, we can try to change everyone's habits. Back then, Nestle used a method to make Neon people who like to drink tea like coffee, that is to create coffee beans, which is more acceptable for Neon people to like to eat. Coffee beans, thus like to drink coffee.

We can also use a similar method, first through some activities and promotions on the Fengxin and Kyushu platforms to let users understand the game without having to play the game and continue to create attractions, and finally cooperate with strategies such as event operation to go step by step Change the habits of players. "

Meng Qian and Xiao Boshi looked at each other, then turned their attention to Gu Junhui again, "Then what if we have the advantage in the game?"

Meng Qian's sudden question stunned Gu Junhui for a few seconds, and then he said a little puzzled, "If there is a game advantage, it would be easier."

Hearing what Gu Junhui said, Meng Qian took out a document from the side and handed it to him, "Look at this."

After looking at it for a few times, Gu Junhui's eyes gradually changed, "I really didn't expect that Mr. Meng would still keep such a trick."

"Mr. Gu, if I arrange for you to fight Vivendi, are you sure?"

Gu Junhui smiled meaningfully, "I'm not sure, but I'm very interested."

The two looked at each other and smiled, Meng Qian got up and said, "Go, sign the contract."