Rewrite the Technological Landscape

In 2005, there was a big change in the mobile phone industry, that is, mobile phone cameras. The Nokia N90 equipped with a 3x optical zoom lens and the world's first 2 million-pixel Sony Ericsson K750i pushed mobile phone photography from the first stage in 2000 to the first stage. two stages.

Thanks to the development of mobile phone photography, in 2006, China launched a live broadcast Huaxia column, the first platform to encourage individuals to become media professionals in the form of cash, and opened the era of Huaxia platform paid self-media.

The concept of self-media was put forward in 2002. In 2003, two Americans defined the term self-media. Judging from historical data, Korea should be the country with the fastest development in the field of self-media.

In the early days in China, I was some contributors to forum blogs, but their direct monetization ability was very poor. After the launch of the live broadcast Huaxia column, the first batch of self-media people who could realize rapid monetization were created, but subject to the three major constraints of the times, they did not develop grow.

These three limitations are the overall network base, including broadband base and mobile communication base, the overall user base, including the number of netizens and platform users, the overall hardware equipment base, computers and smart phones are not popular enough, and the Symbian system After all, it was almost hot.

After that, Weibo in 2009 promoted the development of self-media, until the launch of the WeChat public account in 2012, which opened the era of self-media explosion. After that, everyone was familiar with live broadcasts and short videos, and self-media grew wildly in China.

In this life, in March 2005, Dafeng Group launched a self-media support plan.

The current foundation must be a bit weaker, but it is always better than that of the previous life. The most important thing is that the live broadcast of Huaxia was developed in China, and the domestic foundation is even worse, but Dafeng Group is already a multinational company. Looking at the global market, this foundation is much better.

At least those developed countries in foreign countries basically have 3G, and Fengxin has a sufficient number of global users. The overall consumption level of developed countries is high, and more people can afford mobile phones and computers.

Of course, there are still some problems that cannot be solved. For example, it is very difficult to get rewards in foreign countries. Rewards are a very important detail to promote the development of self-media.

That's why Meng Qian said it was a trial. Many things can only be known after they have been tried. The big deal is failure. The Dafeng Group can afford this loss. We have seen big winds and waves, so this is nothing to gamble.

On March 16, the major version of Fengxin was updated. After the update, everyone can see the new self-media support plan.

Fengxin launched a new function: Fengxin Official Account, of course, it needs to be tested for a period of time first.

Although Fengxin has a Fengxin circle, Fengxin circle is something similar to QQ space, and it is everyone's private space. It is obviously inappropriate to use it directly as a self-media account, so the official account function is created separately.

The support plan encourages everyone to record life with cameras or mobile phones, encourages everyone to write some interesting articles, and encourages everyone to shoot some interesting original videos. income.

The official account is divided into four sub-columns, including personal life account, personal professional account, media official account and corporate official account.

Different from the WeChat official account, Dafeng Group separates the personal account and the personal professional account. This is because the Dafeng Group has a relatively strict review of the personal professional account.

The personal life account is to record life and self-presentation. More management is not vulgar, violent, illegal, or touching the bottom line, but the requirements for the personal professional account platform must be higher.

Because as a reborn, Meng Qian is too aware of how harmful it will be if this thing is relaxed, especially if it involves some money, such as investment, such as antiques, there will be victims.

In Meng Qian’s life, he actually encountered several people around him who were deceived. Many so-called personal experts can speak with their mouths. They sound professional, but they really don’t understand anything. You invest with him and make money. Thanks to him, you have to give him a reward. If you lose money, you can’t do anything about him. People are very good at talking, and they are also very good at walking on the edge of the law.

Therefore, for individuals who want to open a more professional official account, the platform must review the background and allow people with no investment background to invest in popular science. In Meng Qian’s view, this is the responsibility of the platform. Is your platform review just a display? Don't say it's difficult, the most important thing to do a platform is service, what's the difference between a platform and a hooligan if you don't do a good job in service.

It can be said that it cannot be controlled. After all, liars will always find ways to bypass the rules. This is true, but it must not be ignored.

There are 9 countries in the first batch of public account internal testing, and Germany, France and Singapore are added to the 6 countries of Microsoft and Yahoo.

The number of registrations directly exceeded 1 million on the day the official account was launched, which is the benefit of a large user base.

In the next few days, when Meng Qian checked the background statistics in the company, he saw an interesting phenomenon. The development directions of domestic and foreign users were completely different.

In China, official accounts are mainly based on text content, but not only because there is no 3G, but also because of an era background, that is, the late Wenqing period.

The 1980s and 1990s were the most magical and prosperous era for Chinese literary youth, an era with enviable idealism.

Chinese people in those years loved world masterpieces. In the era of Kafka craze, Sartre craze, obscurity poetry craze, and Nietzsche craze, Marquez seemed out of place if he didn't talk a few words at the party.

Everyone bravely talked about the truth, talked about poetry, and debated philosophy. It was an era that was poor but rich in inner world.

But since the middle and late 1990s, times have changed. Commercial novels, commercial movies, commercial music, and commercial ideas began to impact this era, and a literary turmoil lasted for more than ten years.

Judging from the results, some people say that literature and art are dead, and it is indeed not an exaggeration. Post-10s, 00s, and even post-90s will never have the opportunity to see the grand occasion of literature and art as in the 1980s.

However, the time period of 2005 was in the mid-to-late period of turmoil, so a unique phenomenon of the times was born, Chicken Soup for the Soul.

A group of people who never read books shouted to face the sea, the spring is warm and flowers bloom, and a group of people who never fear nature shouted to go to Sichuan and Tibet to find poetry and distant places.

However, it is these chicken soup for the soul that have influenced a generation of young people. They really think that going to Sichuan and Tibet can purify their souls, and that they can meet love in Erhai Lake. They are attracted by the chicken soup for the soul and affect their lives, but they don’t know more. Sometimes I am just the target customer of some businessmen.

Meng Qian checked the background data and found that nearly one-third of the first batch of registered personal life accounts in Huaxia were marked with the label of Wenqing. Of course, Meng Qian believed that there must still be a group of real Wenqing in this era, but casually looking through I have read some articles, most of which are still based on chicken soup.

As for the trend of annihilation of literature and art, Meng Qian doesn't know what he can do. Business is the general trend of the times, and suppressing business is not good for the development of the times, so Meng Qian decided not to intervene in this matter for the time being. Things cannot be changed by themselves.

On the other hand, personal accounts in foreign countries, especially in the West, are much simpler and rude. After all, they are no longer literary and artistic. For them, the official account is a platform for self-expression. Posting selfies, posting life, and posting specialties have become their standard. match.

Compared with domestic ones, the content of foreign official accounts is indeed much richer, and this is exactly what Meng Qian expects to see.

In mid-April, after a month of public beta testing, the first batch of supported self-media users appeared. For example, in China, Meng Qian also saw a familiar screen name in the top ten personal life accounts: Hanhanaigame .

This screen name is Han Mengting, she registered an official account on the first day, and then posted some photos, posted some daily life, uploaded some game videos, uploaded some dance videos, and she already had a lot of fans. It's on fire.

And Han Mengting, who knew the purpose of Meng Qian's official account, told fans very generously that she had received a lot of commercial orders because of the popularity of the official account, and her income could increase dozens of times.

It is profitable and popular, and immediately some people start to be jealous.

On Microsoft's side, Kevin's new assistant reported to him the development of the official account of Dafeng Group.

Kevin looked at the assistant calmly, "I see."

After Kevin's new assistant came out of the office, he came to Kevin's old assistant with a look of admiration, "Noyce, Mr. Kevin is so calm, he looks confident."

Noyce shrugged, "He's not calm, he's numb."

"Numb? What do you mean?"

"Do you know why he recruited an extra assistant? Do you know why I am in charge of doing odd jobs here now? You came late, and you will understand some things later."