Rewrite the Technological Landscape

After Meng Qian helped "block" eBay, Boss Ma was not idle. It was natural to increase Taobao's publicity on the Internet. At the same time, the entire Alibaba sales force attacked and started to do one thing to expand the number of merchants.

The team was divided into two groups, and went directly to the market all the way. Ma Yun asked to go through all the remaining markets in Jiang Province, not to miss a single merchant, to help them open a store, and then go out of Jiang Province to sell out a little bit.

The other way is to directly dig eBay merchants through telephone and email.

Whether it is an offline merchant or an eBay merchant, Taobao’s killer feature is free, and it’s not just free for opening a store. Taobao provides simple photo shooting, image processing, detail page design and other services for merchants. It will be very good, just deal with it briefly, but everyone who has used Taobao in this era knows that the things on Taobao are taken by merchants casually, and few clothes sellers have models. After all, most of the models are proprietresses or bosses It would be great if my daughter could do it by herself.

Because at this time, many merchants still don’t trust e-commerce. When sales approach them, their common rejection mode is that it’s too troublesome, and we don’t know how to do it. Forget it.

So Taobao has launched a "one-stop free service". As long as you join Taobao, Taobao can basically help you with everything in the early stage except for collecting money.

Here is also a credit to the Dafeng Group, that is, the Dafeng Group has helped Taobao create a backstage with much simpler operations, which is simpler than eBay and Amazon, which is very easy for merchants to use.

Of course, the contribution of Dafeng Group does not stop there.

I just said that many merchants did not want to engage in Taobao in the early days because they did not trust Taobao, worried that it would not be reliable, worried that the money would not be collected at that time, worried that the platform might go bankrupt one day, and even worried that this thing was a scam from the beginning.

In response to this problem, Taobao’s training script for sales is, “Boss, do you know Valla from Dafeng Group?”

"I know the Dafeng Group, we are the richest man in China, and we are going head-to-head with Microsoft. It's awesome."

"It's awesome, yes, do you know who is the major shareholder of our Taobao?"

"Who is it?"

"It's Dafeng Group!"

"Hey, is it true or not? Taobao belongs to Dafeng Group?"

"It can still be faked. You can find it by looking it up on the Internet, and you recently read the news about Valla. Our Taobao has cooperated with Dafeng Group. Now we are looking for you to provide these services on our platform. The money is all from Dafeng Group.”

"That's amazing. It turned out to be a company of the Dafeng Group. His father, this young man said that Taobao is owned by the Dafeng Group. This must be reliable. The richest man will never come to cheat us little people out of money."

Of course, Meng Qian didn't know about this until many years later.

While developing merchants, it is absolutely necessary to develop buyer users. Taobao has been engaging in new user registration red envelope activities for the past two years, but under Meng Qian’s suggestion, Taobao still gives red envelopes, but in a different way.

A rotten game played by later generations: Go to Taobao and share 100 million red envelopes!

Operation is actually a very interesting thing. Behind many activities, there are many details that users have not noticed at all. Why do you still have fun, and you won't be really unhappy just because you only received 1.88 yuan? Why?

Because when you draw the lottery, you are eating the New Year's Eve dinner, and it is the most free and easy time of the year for most Chinese people.

Oops, 1.88 is pretty good too, it’s a big deal, I didn’t expect much money at first, so come and continue to drink!

All your negative emotions will be diluted by the festive moment of Chinese New Year.

But no matter how many details there are behind an activity, the main premise of doing operations must be to reverse the purpose. First determine the purpose of the activity, and then determine the activity plan. This thinking logic has already abolished the activities to be done next.

And what is the purpose of Taobao now? Obviously, there are two points. The first is to attract new users, which requires more new users. The second is to make these registered users buy things. What's the use.

So the whole activity of dividing up 100 million firstly played another routine that was played badly by later generations, with the help of friends. The more friends you pull, the bigger the red envelope.

Then there is a series of consumption packages to cultivate users' consumption habits. After users buy things, they will continue to get red envelopes and the red envelopes are larger, and the threshold for red envelopes is very low, basically 20-10, 50-30, at least 50% discount, so for It is very friendly to users, and the red envelope is very real, and everyone will feel that if they don’t buy it, they will lose money.

Finally, there is another point. The activity time is prolonged. This is also a very important thing to do activities. People in later generations have also noticed that the older you are, the more activities you have. Users who keep playing are more likely to become loyal users in the future.

Although users like simple and rude activities, it is best to send me money directly, but from the perspective of the enterprise, they definitely don't think so.

The employees were busy, and Boss Ma was not idle either. Boss Ma drove to Tonglu the next day after arranging the work.

The year 2005 was a very special year for Huaxia’s express delivery industry. On the one hand, the small-package model broke out in 2003;

In China, not only private express delivery companies closed down, but in 2005, there were only a dozen or so express delivery companies left in the Tonglu Gang.

When Ma Yun commented on the Tonglu Gang, he said, "The couriers of the Tonglu Gang pulled out parents, second aunts, etc. to do express delivery. This is a great entrepreneurial spirit."

And in 2005, YTO found Taobao to talk about cooperation. At that time, the national express, EMS charged 22 yuan, Sitong Yida charged 18 yuan, and Yuantong only charged 8 yuan for cooperation with Taobao.

The contract between Yuantong and Taobao shocked the entire Tonglu gang and changed the fate of Yuantong. After 2007, other express companies began to cooperate with Taobao one after another. At the same time, the price of Huaxia Express was also reduced.

Of course, this was the situation in the previous life, and the situation in this life is different. After all, in that life, Taobao was suppressed by eBay, and many courier bosses of the Tonglu Gang in Hangzhou did not know that there was such a company, even if they knew Don't take it seriously either.

But this life is different. Without eBay's suppression, Taobao's development is better than in the previous life. In addition, the recent cooperation with Dafeng Group has caused a lot of uproar, and the bosses of the express delivery industry know about it.

So, Boss Ma came to Tonglu.

Maybe it was fate, the first person Ma Yun met was Yu Weijiao of Yuantong, "Boss Yu, e-commerce will inevitably replace traditional channels on a large scale in the future. With a population of more than one billion in China, you can calculate the market potential yourself." Calculate."

"Mr. Ma, the e-commerce you are talking about, you can't see people or goods. I think e-commerce is at most a supplement to traditional channels. It replaces traditional channels. This is too much to say."

Ma Yun shook his head firmly, "The impact of the development of the Internet on the traditional market has been highlighted. The most direct impact is the transparency and symmetry of information. In the past, the era of using asymmetric information to earn price differences will gradually disappear. It is an inevitable product in the era of information symmetry, because it is most directly related to the price.

Today is not to say that Taobao is going to promote the development of e-commerce or eBay is going to promote the development of e-commerce. It is the era that wants to promote the development of e-commerce. If Shao Yibo and I don’t do it, someone will do it. I did it just because I saw In the future, I want to adapt to the future. Today, there is a big gap between the traditional market and the e-commerce market, so the potential of e-commerce will be huge tomorrow. "

"Then how many orders can you provide us in a year?" Yu Weijiao still didn't take it seriously, and asked him directly what he was most interested in.

"According to last year's order volume, for Jiang Province alone, we need to deliver at least 100,000 packages."

"So many?" Yu Weijiao's eyes lit up when he heard this number, "What kind of company is your Taobao?"

Taking advantage of Yu Weijiao's shock, Ma Yun said, "What does Taobao do? What we do is serve and support small and medium-sized enterprises, serve and support logistics enterprises, and finally, through serving small and medium-sized enterprises and logistics enterprises, we will bring better benefits to consumers." What is the essence of our Taobao, is a service company.”

After leaving Yuantong, Li Qi put forward his own thoughts, "Actually, just communicate with them and talk about benefits directly. Why bother to talk about so many great principles?"

Ma Yun smiled slightly, "Do you think they don't understand?"

"Judging from his performance just now, he really listened far away from the fog."

"But he is the boss of the company. Whether he understands or not is his business. We tell him this to respect him, respect his identity, and even more respect for cooperation.

And if any cooperation wants to last long, you must make things clear. If he does not understand, I will say that he understands. Cooperation without a common vision will not go far. "

Li Qi understood what Ma Yun meant, nodded and followed him to the next company.

Soon after, Shentong, Yuantong, and Yunda signed a cooperation agreement with Taobao, offering Taobao merchants a 50% discount on the express delivery price, which is 9 yuan.

Especially near the base camp of the Tonglu Gang, according to the order volume of the merchants, the minimum discount can be 2.2% off.

It is also from this May that Huaxia E-commerce has entered a new era.

The era of free shipping in Jiangsu, Zhejiang and Shanghai.

Thank you book friend 20181008193245411 for your reward! Thanks for the reward from the old wolf during the tribulation period!