Rewrite the Technological Landscape

The key to the success of the three previous companies was that they had just started, or even hadn’t even started yet, but when Meng Qian wanted to acquire a company that had already developed, it was not so smooth, such as Macromedia, which Meng Qian was thinking about. The company holding the flash standard and Dreamweaver has wanted to be in the bag since Meng Qian was preparing to fight Adobe.

But just thinking about it now, the first time Meng Qian sent Xiao Boshi to express a little bit of this meaning, the other party immediately refused.

At this time, Macromedia had two major customers, namely Microsoft and Disney. When Microsoft heard that Dafeng Group had the idea of ​​acquiring Macromedia, it almost opened a rocket to find Rob Burgess, then chairman of Macromedia. As a hindrance, coupled with the tradition of not selling large American companies to Chinese entrepreneurs as much as possible, Rob Burgess rejected Xiao Boshi very directly at that time, without even leaving any room.

The tough attitude is about the same as Meng Qian estimated, so he doesn't think about the acquisition now, but starts to think about another strategy.

Macromedia just changed its chairman a few months ago, and the chairman at this time is Stephen Elop.

New officials took office three times, and Stephen Elop was no exception. He made some moves immediately after taking office, which was also the starting point for Meng Qian to come to him.

In that life, Stephen Elops did almost all of the things he did in this life. The first is to promote Java programmers to write Flash software, and he is determined to make Flash a Web design tool that can be used for Technology for developing Internet application software.

Stephen Elop's original words are: We always use our own development tools. Now we want to go the open source way and develop a new tool, which is very important for the Flash platform.

In that life, Stephen Elop chose to cooperate with Eclipse, because the number of developers using Eclipse is increasing, and the Eclipse Foundation is an open source community, which is in line with Stephen Elop's ideas.

But things have changed in this life. The wind series development tools of Dafeng Group have been developing for a while, and the best development among them is obviously the integrated development environment. Meng Qian is familiar with it, and the development is not difficult. Meng Qian also set up a plug-in department to provide users with a large number of useful plug-ins.

There were still some bugs when the product was first launched, but after several product updates, the initial major bugs have been fixed, and then Meng Qian did a more ruthless thing, as a heavyweight integrated development environment , Meng Qian directly donated to the Open Source Alliance.

It is easy to use and free, and coupled with the current influence of the Open Source Alliance in the open source world, it exploded in an instant.

Czech JetBrains is on the verge of bankruptcy at the moment, Meng Qian is sorry, but there is no way.

Therefore, Stephen Elop began to prefer to cooperate with Wind. In addition, Eclipse was developed by IBM and donated to the Eclipse Foundation. Gale Group is now in the honeymoon period with IBM, and IBM will not come to make trouble.

The cooperation was discussed smoothly. After the discussion, Elop asked, "Is Dafeng Group the major shareholder of Shanke Empire?"

Shan Ke Empire is a value-added service provider focusing on the animation industry, giving priority to serving the Chinese mainland and the global Chinese community, and a leading large-scale new animation network media and animation entertainment content.

The Flash Empire is the first stop of Chinese Flash, and it is also the birthplace of Chinese Flash culture. The emergence of Flash Empire has greatly promoted the spread and development of Flash and other multimedia technologies and original animation in China.

In 2005, Macromedia took a stake in Flash Empire and became the major shareholder of Flash Empire. Many companies from all over the world also entered the Chinese flash market one after another. A competition for the resources of China Flash website was in full swing.

The reason is also very simple. In 2004, China Mobile and China Unicom launched a special mobile animation business. In 2005, China Mobile announced that it would push mobile animation. Huaxia mobile phone manufacturers and SPs followed up in Flash production. Flash animation and the resulting Many products have formed a huge market potential in China, and the international giants are very clear about the development of China in the further opening up. Everyone is staring at the market in China, and they will act at the slightest sign of trouble.

Fortunately, at this stage, Huaxia has begun to adopt restrictions on the penetration of foreign capital. For example, the state stipulates that domestic foreign investment in Internet content provider companies is not allowed to exceed 50%. , Maybe they are all working for foreign capital.

Meng Qian nodded, and said directly, "I heard that your company is communicating with Shanke Empire recently."

Elop is not talking nonsense, "We have cooperated with China Mobile and China Unicom in your country last year. This time we want to cooperate with Shanke Empire because we know the development situation and channel resources of Shanke Empire in China, so we want to use Shanke Empire Empire cooperates with mobile phone equipment manufacturers to build Flash players to promote Flash animations to mobile terminals.

We will authorize Flash Empire to sell Flash software and provide related training and certification services. In addition, we can provide Flash Empire with a platform for communicating and interoperating with global Flash users. "

Meng Qian had already invested in Shanke Empire at the beginning of last year. Coupled with Meng Qian's overall status in China, Elop knew very well that some things can be settled as long as Meng Qian nods.

Meng Qian came here for cooperation, so naturally he would not embarrass Stephen, so he quickly settled the matter. After that, Elop further mentioned another matter, "Mr. Meng, the copyright dispute between the Kunlun system and Windows has already It's over."

"We have indeed shaken hands and made peace." Meng Qian had roughly guessed what Rob was going to say.

"The reconciliation between Microsoft and Dafeng Group is a good thing for the market. What is Mr. Meng's opinion on the future development of desktop media applications?"

"Mr. Elop also knows that Dafeng Group has been increasing its bargaining chips in the multimedia field since it built Qingfeng.com, and the rapid explosion of Huaxia Video in recent years has also shown us the huge potential of multimedia. Next, Dafeng Group will go further. To promote cooperation with multimedia application manufacturers is also one of the purposes of my visit to Mr. Rob today."

Meng Qian made it clear, and Elop was also happy.

Macromedia's recent flash promotion encountered a problem, that is, Microsoft claimed that the Vista system would have a big change, and the entire standard would be changed, which caused manufacturers to have to slow down on desktop applications. Before Vista came out, more than 300 companies used flash to develop applications, but they were all server software.

But in that life, everyone really had no choice. Who let Microsoft dominate the desktop system? They can stop the market for him with a single word, that's so awesome.

Now, though, there's another desktop system.

In the era of the explosion of multimedia, there are so many people who are really willing to wait. If they don’t seize the market earlier, they will wait, wait for a hammer, and wait for themselves to become a hammer.

Now that there is another desktop system, it is completely possible to start it first, especially the software manufacturers in China absolutely support the Kunlun system, and now flash will soon be authorized in China through the Shanke Empire, and the support rate of the Kunlun system in China is getting higher and higher. At this time, Elop is going to enter the Chinese domestic market first.

It is a matter of mutual consent, and Meng Qian will not refuse, and after Elop continuously put forward his own needs, Meng Qian also raised a demand, "Mr. Rob, Macromedia is not only interested in web development and multimedia development, Do you have any plans for further expansion in other areas?"

Elop didn't quite understand what Meng Qian meant, and asked, "What other fields is Meng Qian referring to?"

"Like Adobe's products."

Deliberately naming Adobe directly is to let Elop understand that although the competition between Dafeng Group and Adobe is not as well-known as the competition between Oracle and Microsoft, the real competition lies in that. of.

And now Adobe has bid to acquire Macromedia, and from the historical data, Elop obviously doesn't want to sell it that way, but there is no way.

If we cooperate with Dafeng Group to fight against Adobe now

Elop couldn't help but began to weigh the pros and cons. Meng Qian could see that Elop was a person who wanted to do big things when he first took office, so he didn't hide anything and directly threw out a hole card, "Adobe has rejected many patent applications in the past two years. I wonder if Mr. Elop knows?"

In fact, Elop didn’t know, where did he find out about this kind of thing, but after Meng Qian said this, he understood that Adobe is indeed a very powerful company. At the beginning, it also held patents and standards, but there was one thing But he did things so that the world didn't understand why he was so stupid, that is, after the company gained status in the mid-to-late 1990s, it hardly applied for patents for a long time.

In the beginning, Adobe wanted to directly kill Macromedia, but as a result, Macromedia set up patent barriers, leaving Adobe with nothing to do, and finally had to take the road of acquisition and integration.

Since then, Adobe started to pay attention to patents again, but you started to pay attention to patents again after that, and Dafeng Group started to pay attention to patents when you were doing stupid things.

This time difference before and after, and then think of the products of Dafeng Group, and then think of how Oracle was disabled by Dafeng Group.

Elop got it.

"Adobe is likely to stumble on the patent issue." Elop thought to himself.

Although there was no result discussed on this issue that day, Meng Qian left a sentence for Elop, "We can build a comprehensive design and development market standard together."

After this conversation, Elop became even more repulsed by Adobe's acquisition, and his inner balance gradually tilted towards Dafeng Group.

For Meng Qian, he wants Macromedia. In addition to the flash standard, there are many patents and standards of this company in the field of web design and other fields, as well as the company's talents. This is what he wants. If it is acquired by Adobe Yes, from the perspective of the situation, it will definitely be more difficult for me to buy later.

Therefore, Meng Qian’s strategy is to keep Macromedia independent first, and cooperate with Macromedia first. After several years of cooperation, he will find a way to kill Adobe through Macromedia. At that time, when there is no suitable opponent, Macromedia thinks that it is the industry leader. .

The financial crisis, the rise of H5, the revolution of mobile phone system and mobile phone CPU, Meng Qian has plenty of chips in the future to play with Macromedia slowly.

First use Macromedia to do Adobe, then take advantage of the future momentum to do Macromedia, and then take the standard into the bag.

When Meng Qian left Macromedia, he looked up at the sky, "Although the idea is good, there are still many obstacles. We must speed up the overall deployment in the United States."

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