Rewrite the Technological Landscape

The China Household Electrical Appliances Association was established in December 1988. It is an industrial, national and non-profit social organization voluntarily formed by manufacturers, spare parts and raw material supporting companies in the household electrical appliance industry registered in China. Corporate legal person.

On September 29, Meng Qian came to the conference room of a hotel in Shanghai. As soon as he entered the door, he saw representatives of several familiar companies, including Haier, Gree, Midea, Changhong, Hisense, TCL, Meiling and other companies.

However, Meng Qian noticed that not only the members of the China Household Appliances Association, but also the leaders of the Ministry of Science and Technology and the Ministry of Commerce are present here. It seems that this matter is not that simple.

After communicating with everyone for a while, Meng Qian figured out what was going on.

In 2005, the relationship between Huami reached a higher level, and the relationship between Huaxia and Nihong Nation also reached a higher level.

But what is interesting is that under such a general background, the trade between Huaxia and Neon Country has reached a new high, business cooperation has become more frequent, and market investment has continued to increase.

Therefore, the market and politics are really two strange things that often run counter to each other.

In the trade between the two countries, the home appliance industry has played a very important role, especially the going global of Huaxia Home Appliances, among which Haier and Gree are the leaders.

In recent years, Haier has made great efforts abroad. In 2005, Haier’s household refrigerators sold first in the world, household washing machines ranked third in the world, and Haier’s 5kg fully automatic washing machines all defeated similar competitors in the neon country, achieving the first sales. .

More importantly, the movie "CEO" based on Haier's development history was introduced to Neon Land by Fuji Image. This is the first time that a film about China's entrepreneurial enterprises has been exported abroad, and it is also the first time that Neon Country has imported such a film with a strong national entrepreneurial spirit from China.

The release of the film has sparked heated discussions in the domestic public opinion of the Neon Country. Many professionals in the Neon Country have pointed out that Huaxia companies have been learning from our Neon Country companies for decades, but things are changing now. Everyone should be aware that Huaxia It's not the same as before.

Like Haier, it is Gree that has received the same attention from Neon Country. In 2001, Gree’s Zhu Hongjiang went to Neon Country to hope to officially introduce multi-connected central air-conditioning technology, but was rejected by the company in Neon Country, saying that he would never put his own Sell ​​the core technology to any Chinese company.

After returning home, Gree immediately set up a laboratory to develop its own research and development. Four years later, in August 2005, the centrifugal chiller with independent intellectual property rights independently developed by Gree Electric officially rolled off the assembly line, breaking the long-term monopoly of American companies on centrifuge technology. , to fill the blank of Huaxia air-conditioning industry in this technical field.

Not long after, Gree produced the world's first ultra-low temperature digital multi-connected central air conditioner, which reached the international leading level and solved a worldwide problem. For this reason, Neon Country Enterprises came to Gree to seek technical support.

In 2005, there was a popular saying in the electric appliance industry in Neon Country, we began to learn the system of Huaxia Enterprises, we began to learn the technology of Huaxia Enterprises, which was unimaginable in the past

Many people only see that Huaxia Electric giants are rich, and feel that their success is due to acquisitions everywhere. There is one thing to say. Acquiring small companies is a matter of money, but acquiring giant companies, especially giant companies with core technologies, is really difficult. It is not something that can be done with money. Giant companies in almost all countries in the world will be subject to state intervention.

If it is true that as long as you have money, you can buy any company you want, the Huaxia technology industry will not have to suffer so much.

The success of these companies is supported by the core foundation of independent research and development, and Huaxia still has a group of companies that insist on independent research and development.

This time, nearly 20 home appliance companies in China will be invited to the Neon Country to hold an industry exchange meeting with the Neon National Electrical Appliances Association.

However, communication is communication. Apart from communication, there must be many other things to talk about. That's why the leaders of the Ministry of Science and Technology and the Ministry of Commerce are here. Neon country, let's go along.

After all, the six giants of Neon National Appliances are Sony, Panasonic, Sharp, Toshiba, Hitachi, and Sanyo.

Among them, Sony and Toshiba are strategic partners of Dafeng Group, and Panasonic, Sharp and Hitachi are cooperative relations with Dafeng Group.

Dafeng Group barely made it into the home appliance industry because it was a computer, camera, and 3C accessories factory, and it went to the China Home Appliances Association to make a name.

On the evening of the 29th, Meng Qian had dinner with the members of the delegation.

"We haven't been together for several years, right?" Zhang Ruiming from Haier was the first to speak, with a hint of emotion.

"It's been a while since we got together like this last time." Zhu Jianghong, the chairman of Gree, scanned around, subconsciously putting his hand on the wine glass.

"Then let's go first." Zhang Ruiming raised his wine glass, and everyone immediately drank a cup of white wine.

At the beginning of the dinner, Meng Qian found that everyone had been reminiscing about the past for a long time, and each of the bosses was able to drink better than the other. It didn't take long for half a catty of white wine to go down. Meng Qian obviously felt that he couldn't bear this way of drinking.

Fortunately, everyone noticed Meng Qian's situation and stopped feeding him. Waiting for the wine to be drunk, Meng Qian finally heard everyone start talking about business. This is also a common impression given to Meng Qian by the older generation of Chinese entrepreneurs , Drink the wine first when you feel comfortable.

"This trip to the Neon Country, apart from exchanges, everyone must hope to gain more. Mr. Meng has been with the Neon Country for a long time, do you have any suggestions for us?" Zhang Ruiming asked for everyone .

Meng Qian thought about it seriously, and it was also because he was a little drunk that he was worried that he might say the wrong thing, "I have been doing business with Neon Country in the past few years. The biggest impression I have of these companies in Neon Country is that they are pedantic, and in my opinion This kind of pedantry is not just a problem of the companies in the Neon country, but a problem of this country, top-down pedantry has even become their culture."

"I really agree with this point. When we cooperated with Toshiba last year, they were still using the standard 15 years ago." Zhu Jianghong continued.

"What's the standard 15 years ago?" Meng Qian shook his head with a smile, "Sony still wants to sell an electronic product for 100 years. The idea itself is good, no problem, but times have really changed. Now this Under the background of the times, all our current electronic products may be eliminated in 100 years, and they pay too much attention to some things.”

"With the foundation of the Neon Kingdom, if it were not so pedantic, it would not be the turn of the Koryo Kingdom to jump like this." Ni Runfeng of Changhong expressed his views.

"Neon Country is really old-fashioned to me now. They don't lack productivity and creativity, but they lack innovation. I learned that Neon Country specializes in robots, and I think they are very forward-looking. , I later learned that it was because they had this project decades ago, so no matter whether it can be done or not, they must do it.

How to deal with companies in the Neon Country must be analyzed specifically for specific issues. I think the key is to understand their pedantry. With this understanding, many things can be handled better.

Just like signing a contract with Neon people, you must check it repeatedly. Their contract is really the most detailed and deductible I have ever seen in my life.

By the way, there is something I am not ashamed to ask today during the day. What is the fundamental purpose of everyone being invited to the Neon Kingdom this time? "

Everyone laughed, and Ni Runfeng said, "The Neon Kingdom came to us because they wanted to find out the truth, and we took this opportunity to promote cooperation."

"What Mr. Ni said is still a bit cryptic." Zhang Ruiming had a relationship with Meng Qian before, so he said more directly, "To put it bluntly, our companies usually fight each other to the death. Today we are willing to twist into a rope. For one reason, Baotuan can better open up the market of Neon Country.”

"Mr. Zhang is still so straightforward. The Dafeng Group will work hard to act as a catalyst for everyone." Meng Qian said and toasted everyone.

On September 30, 2005, a team of more than 20 people boarded a special plane to Tokyo at Shanghai Airport.

The Huaxia Home Appliances Team has set off.