Rewrite the Technological Landscape

On January 7, the Internet was full of case sharing about Fengxin and Dingding.

"It feels so cool to use my mobile phone to hang Fengxin 24 hours a day without spending money. I will soon be the one with the crown."

"I called my girlfriend for 12 hours yesterday. I really didn't spend a penny. The signal is very stable and the call quality is also very good. Most of the takeaway actions were heard by my girlfriend. Meng Qian, if you see this I hope you can come to the hospital to see me if I send you a message, I want to thank you in person."

"It's a pity that the video function of Fengxin's mobile phone has not yet been released. I heard that the Neon state-owned mobile phone video function? I don't know when it will wait in China."

"Brothers have never experienced the beatings of love at first glance. If the mobile phone video function is really available, the breakup rate will definitely increase."

“I don’t think we as consumers should be so selfish. Dingding Free Streaming is because DingTalk helps us pay the traffic fee. For a good company like DingTalk, we shouldn’t let him bear too much. I appeal to reject Dingding Free Streaming .”

"I'm willing to spend an extra five yuan a month, just ask DingTalk not to be free anymore! Can you see DingTalk? I beg you to charge, don't make it free anymore!"

"Dingding, you have grown up, it's time to learn how to make money, we don't want to take advantage of Dingding anymore!"

DingTalk became the first product in Huaxia that was called for by users to charge.

When netizens were discussing streaming-free, Dafeng Group’s big move began. On January 8, Dafeng Group officially launched the 18th Thanksgiving Season. The main purpose of the 18th Thanksgiving Season is to thank users and give back to users.

Dafeng Group will make the 18th Thanksgiving Season an event that can be passed down forever, of course, this is a later story.

This year's 18th Thanksgiving Season will last for 10 days, from January 8th to January 18th, and is divided into five major themes, which are boosting learning, platform benefits, unbridled entertainment, shopping subsidies, and passing on love.

The total benefits of the event are as high as 3.9 billion.

In the theme of boosting learning, Dafeng Group’s novel platform purchased the copyrights of thousands of physical books at one time, all for free.

However, when users go to search, they will find that there are actually tens of thousands of books in the library. On the one hand, the platform has been introducing physical books. It's better to put it on the Internet for the Dafeng Group to try it out, and treat it as multiple exposures. Of course, the copyright agreement still needs to be signed, so as to avoid copyright disputes later.

In this era, there are quite a lot of people who love to read physical books and traditional literature. On the day when the online physical book launched a free event, the number of website visits directly exceeded 500,000. It can be seen that everyone is still very good at learning, and the book with the most search volume The most famous is the literary masterpiece Jin Ping Mei.

At the same time, Dafeng Group’s online education platform, which took more than a year to build, is officially launched. Now when you log in to Qingfeng.com, there will be an additional online education section, entering the online education section, which includes primary and secondary education, and skills education, including plane Design, film and television animation, mechanical design, industrial design, programming, web design, database design, financial accounting and many other sectors.

Online education will adopt two modes of single-course purchase and membership. Each course has a price tag. If you buy a membership, you can enjoy all courses during the membership period.

During the 18 Thanksgiving season, all courses are free and 10,000 annual memberships and 100,000 single courses will be given away.

The gameplay of the platform welfare theme is a bit similar to the online education platform sending members. Dafeng Group cooperates with Yinghaiwei, Sina, Sohu, Netease, TOM and many other platforms. During the event, you can draw lucky draws every day through Fengxin, and do some small tasks to increase the lucky draw Probability, 100% winning, you can get members of random platforms and various benefits.

At the same time, log in to these cooperative platforms during the event, and there will also be a dedicated 18th Thanksgiving Season event entry, and users can participate in the event through the event entry on the corresponding platform.

The theme of unrestrained entertainment is mainly aimed at games. Dafeng Group has cooperated with Penguin, NetEase and other companies to carry out large-scale feedback activities, 1 million sets of free skins, various limited and free materials, and 10% off gift packages, such as "Fantasy Westward Journey" A lot of games on the Kyushu platform are free for a limited time, with ultra-low discounts.

All the benefits are simple, rude and practical. It is winter vacation, and the game activity of participating in the benefits has increased significantly.

The shopping subsidy is the most common and practical. The Dafeng Group cooperated with Taobao, Dangdang and other websites to distribute 500 million red envelopes.

During the entire big event, there was one thing that surprised many people, that is, the linkage between Dafeng Group and offline physical stores. For example, in the unrestrained entertainment sector, Dafeng Group cooperated with 6 national chain Internet cafes.

There are still very few chain Internet cafes these days, and there are only a dozen or so brands nationwide. Six of them have participated in the activities of the 18th Thanksgiving Season, free Internet access, free membership cards, and Internet cafes. After entering the competition, the winner of the competition can get more benefits, such as unlimited Internet access within the year.

Compared with cooperation with Internet cafes, offline shopping subsidies are the most exciting thing for the public. After all, most people still don’t believe in online shopping, and most people want offline activities more.

Therefore, Dafeng Group united with Suning, RT-Mart, Lianhua, Wanda Plaza and other offline physical brands, and distributed 2 billion vouchers. There are three levels of supermarket vouchers, which are 30 minus 10, 50 minus 20, and 100 minus 50. Now, there is no routine, just take it and spend it.

There are also three levels of red envelopes in shopping malls, 300 minus 80, 500 minus 150, and 800 minus 260. What is even more exciting is that Gree, Midea, Haier and other brands have further linkages with Dafeng Group. In addition to shopping mall red packets, there are also Brand red envelopes can be superimposed.

For example, the Gree air conditioner sold in Suning, the air conditioner of 2000 yuan, the red envelope of the mall can be reduced by 260, and Gree will deduct another 100, which is a direct reduction of 360.

As I said before, the premise of operating activities is to set goals. The purpose of this Thanksgiving season is to create a tone of gratitude and feedback for Dafeng Group. What you earn is not users, because the user base is there, what you earn is word-of-mouth, and what you earn is popularity. , earning everyone's impression of Dafeng Group.

At the same time, it stimulates the market atmosphere and realizes large-scale sales and profits. Therefore, the vouchers are not borne by one company of the Dafeng Group, but are shared by everyone.

Therefore, the activities of the Thanksgiving season should be simple, so that users can get real benefits. From January 8th to January 17th, the three rounds of red envelopes triggered a nationwide shopping wave. Shopping malls, supermarkets, and electronic malls are full of people. The major media have tacitly described it as feeling like Chinese New Year recently.

The last part is to pass on the love. During the whole activity period, the participating users will get a certain degree of public welfare value according to the degree of participation. This public welfare value will be turned into money at the Thanksgiving Party on January 18 and used to build hope primary school.

18 Thanksgiving season, this is the first time in this era that a company has done such a thing, and it is also the first time that a company can have such a large-scale impact. In a true sense, there has been a national carnival.

The domestic media frantically tracked and reported the matter, making the matter more and more heated.

Everyone realized one thing, why so many companies are willing to cooperate with Dafeng Group, this is the influence of Dafeng Group in China at this time.

What's even more frightening is that some media began to dig deeper, and gradually discovered that most of the companies linked with the Dafeng Group are actually shareholders of the Dafeng Group.

On January 18th, the Thanksgiving Season Gala is about to be staged. It was also on this day that a word began to circulate on the Internet.

That is, the wind system.