Rewrite the Technological Landscape

As the computer fire incident was reported by mainstream media in more and more countries, it still attracted global attention just like in the previous life, and it developed faster than the previous life, because this life has a thing called the official account.

The main communication channel for this matter in the past life is YouTube, and the way of dissemination of text and pictures on the official account is obviously much more convenient than video. At the same time, it is much more convenient to spread rumors with text than video.

After all, just tap the keyboard and open your mouth, so the efficiency of computer fire incidents is doubled through the official account. There are many rumors. The computer is on fire, because there is traffic on this topic right now.

Of course, some facts are facts, that is, brands such as HP and Apple have begun to recall computers, and Lenovo has also begun to consider recalling some Sony computers, although in fact the batch of batteries that had an accident this year were basically useless in Sony computers.

Because things are developing faster, so by mid-July, things have become a bit unstoppable. Brands such as Apple and HP have issued statements one after another. They have already identified the problem with the battery, and HP is the first to jump out and say It's Sony's battery problem, Apple is the second one, and Dell, who has been wronged for a month, can finally throw the pot away, and the high god shouted that it's not my problem!

Several big companies issued statements one after another, which instantly shifted the public's attention to Sony, and it was impossible for Sony to hide.

On July 17, Sony held a press conference, admitted that there was a problem with Sony's battery and apologized publicly.

Then, just like in the previous life, Sony will spend 400 million yuan to recall 9.6 million Sony batteries, but there is nothing else to do. This kind of thing is waiting for consumers to "amnesia".

Just like the Samsung battery explosion incident, although Samsung has basically had no sales in China since then, it happened to catch up with the rise of China's own brands and some policy influences, but Samsung still ranks first in sales in the global market.

But at the moment, consumers must be staring at this matter. Since there is a problem with the Sony battery, the first thing consumers should boycott must be the Sony computer.

"It's terrible. I dare not buy a Sony computer again in this life. I will blow myself up in a while."

"I heard that brands such as Apple and HP have started to look for other brands of batteries, but Sony will definitely not replace batteries of other brands?"

"I definitely won't change it. I didn't read what was said at the press conference. It said something about a small probability event and said it would solve the problem in a timely manner. Doesn't it mean that it should continue to be used?"

"Sony battery is a big part of Sony. How could Sony give up on it? Even if the whole world abandons Sony battery, his own computer will definitely still be used."

"Then don't buy Sony computers. There are so many computer brands, and Sony computers are not doing very well."

"By the way, I heard that Sony Computer seems to have been acquired by another company?"

"Acquired? I haven't heard of it, it's fake news."

Just like the original acquisition of IBM, Lenovo did not touch the Sony brand in the overseas market at all, and still sold it under the Sony computer brand. Many overseas users did not know that Sony was acquired by Lenovo.

Even after Sony's press conference, Lenovo immediately followed up with a press conference. Many people still don't know about it. Lenovo also said at the press conference that the battery incident was just a small accident and it will be resolved soon. I hope users can continue to support it. .

"What brand is Lenovo? I've never heard of it."

"It seems to be a Chinese brand."

"Huaxia brand? Is it under Dafeng Group?"

"No, it has nothing to do with Dafeng Group, but it seems that the local brand in China is quite big."

"Anyway, I haven't heard of it. I only recognize Huaxia Computer and Acer."

"After checking the information, it is indeed a small brand. Sony actually sold its own computers to a brand that is so much smaller than itself."

"Hahaha, it seems that Sony not only has a problem with the battery, but also the entire computer division."

"Alright, it completely cut off my expectations for Sony computers. There are so many computers, there is no need to buy Sony computers."

Lenovo wants to use Sony to go out of China and let the world know Lenovo's vision. In just two months after he acquired Sony's computer business unit, he realized it.

At this time, Meng Qian was invited to come to Sony again. After the press conference, although Sony couldn't do much other than recall the battery, Internet public relations must be done, and Fengxin, which has one billion users around the world, naturally It is a good public relations channel.

This time to Neon Country, Meng Qian also brought Gu Junhui, Ruan Yongkang and other company operation talents, and brought three public relations plans.

"First of all, I need to express an attitude. Deleting content is a taboo of Dafeng Group. This bottom line cannot be touched." Meng Qian first gave Howard a basic line.

Howard nodded to express his understanding. Although he felt a little uncomfortable, which platform has never deleted the content. If you have enough money, your account will be blocked. But Meng Qian said that Fengxin just doesn't do this, and Howard can't force it. It's not easy for people to do their best to help him come up with a public relations plan.

"The current good news is probably that there has been no personal injury or too much property loss." Gu Junhui took out a plan and began to explain it to the Sony team, "So our suggestion is to deal with it peacefully. The problem of the product itself needs to be solved by your company , We have basically identified those real rights protection consumers on the Internet, and we suggest that Sony can send representatives to appease them.

Afterwards, we can use industry opinion leaders to explain the specific situation of the matter. Everyone knows in their hearts that this kind of thing is indeed not what the company wants to happen. The problem of lithium batteries in the past few years is an industry-specific difficulty. This problem is also related to the special product of the computer.

Sony should have seen this information. Many lithium batteries, including Samsung, have also experienced spontaneous combustion, but the impact is far less than this incident. Therefore, by promoting the objective narrative of industry opinion leaders, it can increase consumer interest. understanding and control the further spread of events.

In the end, through a sincere apology, brave face, and active handling of label dilution incidents, as long as Sony can solve the product problem, the battery will no longer have problems, and the influence of the matter will stop here. "

This is actually a "simple" but practical public relations strategy that many companies love to use. For example, what should I do if there is a hygiene problem in the kitchen of a well-known catering brand? Apologize, solve it, and which restaurant has no hygiene problems?

Yes, it is obvious that this company has hygiene problems, and a large number of people on the Internet are saying that there is no hygiene problem in any restaurant.

Our family XXX is so sincere and has such a good attitude. It will be good to correct it in the future. Are you so unreasonable? Which restaurant is okay? I will definitely continue to support it.

Then those bosses who pay special attention to hygiene requirements will find out, what an idiot I am, I just need to apologize if something goes wrong. Can save a lot of money.

There is also an advanced version of this public relations method. The premise is that the mistakes made cannot cause heinous results. Then stand up and admit your mistakes and get beaten. The harder the beating, the better. If the beating is not hard enough, then end by yourself and beat yourself. The other party was tired and prepared a grievance version of the explanation. At this time, some people who played too hard in the early stage will feel embarrassed, so it is like this, I seem to have gone too far before

Well, well done so that the victim apologizes.

"But there are a lot of rumormongers on the Internet now." Howard said a little angrily.

"Don't worry about those people, they are chasing hot spots, and when the battery incident is no longer hot, they won't spread rumors." Gu Junhui responded affirmatively.

"Why doesn't Mr. Meng care about these rumormongers on the platform?" Howard asked intentionally or unintentionally.

Meng Qian shrugged with a smile, "We are an enterprise, not a law enforcement agency. I am also very helpless. What the platform can do is to ban accounts that are obviously spreading rumors, but the problem is that now we are slowly discovering that everyone has their mouths open. Just by nature, the most common thing people do in their life is cheating, and on the Internet, this kind of cheating has evolved into spreading rumors. If you really want to put an end to spreading rumors, you have to shut down the platform.

Even before we blocked a few accounts, someone immediately scolded us that Fengxin is not free. How can you justify this matter? "

Howard also understood, so he didn't say much, "The PS3 preheating matter, I have to trouble your company."

"It's easy to handle. It's not the same product. We plan to wait for the public opinion to calm down before launching the PS3. As long as the PS3 satisfies consumers, maybe the current negative impact will also play a positive role."

"You guys have a good match with Mr. Gu." Howard signaled Sony's public relations team to chat with Gu Junhui about the details, and then took Meng Qian to his office for tea, "Mr. Meng, I really trouble you this time."

Meng Qian smiled kindly, "We are old friends, we should."