Rewrite the Technological Landscape

At 10 o'clock that night, a self-media team from the United States arrived at Yanjing Airport.

"Jonas, long time no see."

"Zhiyuan, we finally meet again."

"Yeah, have you started filming yet?"

"Well, we've been recording since it landed. Let's do a good job of making a series about the China Olympics this time, and don't miss any details."

"Okay, what can I do for you?"

"We hope to showcase the Yanjing Olympic Games from multiple levels, especially the level that is closest to the common people."

"Understood, let's go, let's show you the inside of the airport first, this is the must stop for overseas tourists to Yanjing.

In fact, from the moment you get off the plane, you should feel the convenience of the airport. A large number of volunteers and guide signs help solve your problems.

But if you want to enjoy the Olympic trip more conveniently, you need one of these. "

"Hongmeng phone?"

"Yes, you missed the press conference of Gale Group because you were on the plane during the day, let me explain to you slowly.

After arriving at the airport, my suggestion is to download four apps on your mobile phone, namely Tenpay, Windmill Navigation, Word of Mouth Life and Smart Translation. There is free WiFi at the airport.

However, one thing to note here is that Tenpay cannot currently bind bank cards outside China, so in order to solve this problem, Tenpay temporarily opened the direct charging function for overseas users of Tenpay during the Olympic Games.

After downloading Tenpay, overseas users need to select an overseas special line when registering, and then bind passport information, air ticket information and location information to complete real-name authentication. After authentication, you can purchase a Tenpay card and charge it to your Tenpay account.

Tenpay cards are sold at major airports, but this is a channel specially opened by Tenpay for the Olympic Games. It will be kept for one week after the Olympic Games, and overseas users will no longer be able to use this function. "

"Then what should I do with the unused money in my treasure?"

"Before you leave, show your passport to the Tenfubao stations at major airports, and Tenfubao will refund the remaining money to you."

"No, you just said that Caifubao is a third-party payment platform, but does this direct charge card skip UnionPay? And it can't be effectively supervised in this way? This violates the supervision rules of third-party platforms, right? ?”

"Don't worry, Tenpay's method is naturally supervised by the state. I heard that it created a special account separately, and then Dafeng Group paid the deposit first. We don't know the specific situation. Anyway, we must discuss it with the regulatory authorities. Therefore, it can only be used during the Olympic Games. And overseas accounts cannot enjoy the activities recently launched by Tenpay.

Let's go, I'll take you to the Caifubao site first, and you bind your information. "

After filling in the information and recharging the money, Hong Zhiyuan began to introduce how to use word-of-mouth life.

"The hotel we're staying in actually has one here, and we just want to add a room, so I'll try this reservation.

The camera is aimed at the mobile phone screen, and we will show the audience how to use word of mouth to book a hotel.

Select the hotel, select the check-in time, fill in the occupant information, click OK, and pay. We see here that the reservation has been successful. If you want to view the order, you can click My in the lower right corner, and you can view the order inside. "

"Let me take you to rent a translator now. I think you can introduce this product well."

"Are translators available at every airport?"

"Yes, but it's not just the airport. There are more than 60 rental points in Yanjing alone. Give me your mobile phone, open the smart translation app, there is a translator in the lower left corner, click on the translator, and there is a translator in the sub-category lease.

At this time, we can see that Yanjing has a total of 68 rental points, all of which are displayed on the map.

And if you click on any rental point, relevant information will be displayed. For example, if we click on the rental point closest to us, the Capital Airport rental point, there will be a display here: currently there are 136/1000 available for renting translators, nah, just over there. "

In front of everyone is a machine like a vending machine, "How do I pay for this thing?"

"Here, click on the lease, select the number of leases, and then the price will appear. If you think you can accept the price, click the next step to pay, and then choose the payment method. There are cash payment, bank card payment and QR code payment."

"QR code payment is what you just told us, right?"

"That's right, open Caifubao, there is a QR code to pay, and then scan this QR code."

"Wow~ This design is interesting, hurry up and take a picture."

After completing the payment, everyone took a car back to the hotel to rest.

Waking up the next morning, Jonathan began to introduce the two apps of Olympic Huaxia and Koubei Life to the camera, how to operate them, how to quickly and conveniently find places to eat, drink and play, and more convenient payment through these two apps. down.

As the countdown to the opening of the Olympic Games advances, more and more foreign tourists come to China and Yanjing. There are not many teams like Jonas who come here to make records in China, but every real foreigner comes to the real world. The Huaxia of China will also spread all the relative fragments here to their own circles through their personal social accounts.

The prosperity of Yanjing, the bustle of Yanjing, the friendliness of Yanjing, the opening of Yanjing, and the convenience and advancement brought by Dafeng Group to Yanjing are slowly spreading through two channels: personal and self-media.

And Dafeng Group is not idle here, Dafeng Group is busy with another publicity channel, official channels, especially TV stations in various countries, because Meng Qian wants to conduct a large-scale webcast.

As a grand event of global concern, the Olympic Games’ broadcasting rights will become very valuable, and are monopolized in many countries. For example, in the United States, NBC TV station spent 900 million yuan to buy out the broadcasting rights of the Yanjing Olympic Games. So let alone the right to live broadcast on the Internet, other TV stations in the United States have no way to broadcast live.

Facts have proved that the money spent by NBC TV station is not worth it. NBC delayed the broadcast of the Yanjing Olympic Games in the United States by a full 12 hours because it took 12 hours to edit.

Because of this, although it was scolded miserably for being broadcast 12 hours late, it became the most popular version of the 2008 Olympic Games because it was an edited version.

Later, because the Yanjing Olympic Games were so exciting, NBC even made a DVD, which sold for 29.99 yuan a set, and it sold well in the United States.

Therefore, it is not easy for Dafeng Group to obtain the online live broadcast rights of the Olympic Games overseas. In the case of the United States, the company has no way to do it. They have already monopolized it, and they cannot broadcast it themselves.

There are also some countries that can spend money to buy online live broadcast rights, but the price is generally not small, and after buying it, they have to broadcast according to the footage shot in their country.

Of course, there are also some countries that are relatively open on this issue, or in consideration of the interests of advertisers, they will not suffer from a joint webcast at the same time.

After the market is finally finalized, those who can live broadcast will live broadcast, and those who cannot live broadcast can only do more publicity in other modes.

In terms of overseas publicity, the advantages of Dafeng Group's resident global operation model are reflected. If it adopts the overseas development model of the hands-off shopkeeper like most American multinational groups, then what important global event headquarters is here? It is difficult to mobilize global agents and branches for cooperation.

But because Dafeng Group has always arranged teams to be stationed in various markets, any global activities can also respond as quickly as possible.

The time soon came to August 8, and the opening ceremony was about to begin.

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