Rewrite the Technological Landscape

Chapter 557 Crisis of Confidence

The negotiation between Mitsuo Katayama and Meng Qian collapsed. I don't know if it was because of arrogance or because of something that he ignored a very important matter. Dafeng Group can help you with Sharp's public relations, but can't you help yourself with public relations, Meng Qian At least in the eyes of outsiders, the direction of more understanding should be due to being deceived. Another point is Mikio Katayama's understanding at the beginning. Meng Qianyue has always shown that he cherishes feathers and cares about people in the world people who think about themselves.

But logically speaking, the Dafeng Group can definitely help itself with public relations in China, but Mikio Katayama has been negotiating with Meng Qian while focusing on the possible reputation damage to the Dafeng Group. The direction is wrong. Of course, one kind of Possibly, Katayama Mikio really can't come up with any other negotiating resources in a short period of time.

As for the matter itself, what Meng Qian did was not open and aboveboard, but Meng Qian always had that mentality. He is a person who died once, and he can really change something, and he has lived such a good life. , even if he has to bear the eternal infamy in the future, he is willing to bear it.

Realizing that Meng Qian may really not want to help Sharp this time, Mikio Katayama will continue to do Meng Qian's work, but at the same time he has to think of other ways, such as trying to find other Chinese media, and first went to NetEase Sohu Sina and Ying Haiwei were all invited out, and then went to some traditional media, and they didn't pay much attention to me.

There is one thing to say, Mikio Katayama still has the attitude of being the president of Sharp. He has not slept for 24 hours and has been looking for better public relations methods.

After all, since there is such a thing as hot search, once a negative incident on the hot search appears to some netizens, it takes ten minutes to get the result. Regardless of your legal process or investigation and evidence collection, if there is a problem, quickly get the result. If there is no result, it will be They are fabricating false images. Although such thinking is obviously irrational, Internet public opinion is a very strange thing. The more the Internet develops, the more susceptible it is to be affected by irrationality.

So Sharp's matter has been on the hot search for a day, and Sharp has to respond. However, after holding back for a long time, he finally issued an apology letter, expressing his sincere apology to Huaxia consumers, and then expressing how much the company attaches importance to. In the Huaxia market, how to respect Huaxia consumers, and finally said that it will investigate as soon as possible, just to stabilize the matter first. At this time, Sharp is really thinking about how to make up a story.

But when Sharp was considering the public relations plan, another hot search began to pop up, and that was about Samsung, LG, Sony, and Toshiba all deceiving Chinese consumers.

The open secrets in the industry that Mikio Katayama said were exposed.

Yoon Jong-ryong from Samsung Electronics slapped the table angrily, "It's all because of Sharp! You can't do a good job of keeping this secret, it's just stupid! Go and investigate for me again to see if Sharp exposed us on its own initiative!"

Of course, the matter was definitely not exposed by Sharp. The current Sharp is far from pulling everyone to die together. Although Mikio Katayama really hates Samsung now, it is not good for Sharp to pull everyone together at this time No, it will only further confirm that Sharp is deliberately deceiving Chinese consumers, because everyone is doing it on purpose, and it will be difficult to shift the responsibility to the temporary workers in the factory.

But regardless of whether this incident was caused by Sharp or not, Samsung’s hatred for Sharp has also been rooted, because it is because you Sharp did not do a good job of keeping secrets and was discovered by Chinese consumers twice in a row that made the matter so big and made it so big. When things get popular, someone will take advantage of the trend and blow up Samsung.

And originally, in the second half of this year, everyone will not use the LCD screens in Taiwan Province, so this matter has passed, and it is all because of you, Sharp!

The entire Chinese LCD market became "lively" because of Sharp's fuse.

"I posted a long time ago that Samsung's LCD screens are from Taiwan Province, but unfortunately no one paid attention at that time."

"So Mikio Katayama came to China to apologize just because of his loneliness?"

"Are you really treating us all like idiots? When you advertise that your TV is an original screen, is this the image of an international company?"

"If you think about it this way, it's better to buy domestic LCD TVs. At least the domestic LCD TVs are indeed domestic LCD screens, and they didn't fool us."

"After a long time, I spent more than 1,000 yuan just to buy a fake LCD screen. Did you go to defend your rights together?"

Originally, this was a matter between the three countries in Asia, but now it happened to be during the Olympic Games. At this time, China was gathering a group of foreigners, including high-level officials from some countries.

In addition to watching the Olympic Games in China recently, they naturally also read the hot news in China, and it turned out to be interesting.

"The companies in Korea and Neon used to be like this. Could it be that our products in Europe are also fake?"

"Regardless of whether there are any problems with our products, the reputation of such a company is really questionable. We should be careful when buying products from the Neon and Korea companies in the future."

"I used to like the electronic products of Neon Country very much, but unfortunately the company is not a good company."

It was originally just a consumer deception incident by Sharp, but under various comprehensive factors, it has fermented a growing influence.

Under the pressure of crazy public opinion, Samsung also had to come out to apologize first, the attitude is the same as Sharp, we were wrong, but we did not mean it, we are investigating, please give us some time.

At the same time, breaking the news made no one dare to easily find temporary workers to take the blame. Everyone has temporary workers. Is it a fool to be a consumer?

Several companies now just want to spend money to suppress things, so everyone finds that it seems that they have to find Dafeng Group at this moment. At this time, Meng Qian's attitude is very important. The relationship between Dafeng Group and Samsung is not very good. LG is relatively normal, preferring to have a relationship with Toshiba, and being an ally with Sony, so if Meng Qian ignores them at all, it will open a crack in everyone's relationship, but if he helps them, the public opinion environment that finally appeared will disappear. up.

Therefore, Meng Qian's strategy is completely different when facing several companies. For Samsung, he just doesn't help.

As for LG and Toshiba, Meng Qian crazily complained about Sharp, "I believed in Sharp back then, and helped Sharp, but Sharp cheated me like this! It's not that I don't want to help, it's because the company has a lot of opinions now. , Dafeng Group is a democratic company, and I can't be dictatorial, and you have indeed deceived our Huaxia consumers, and now it is not appropriate to ask our Huaxia company to help you with public relations."

Compared with Samsung's attitude, it is a little more tactful.

As for Sony, after all, they have been allies for so many years. Meng Qian also complained about Sharp when he came up, and Howard of Sony also complained about Sharp along with Meng Qian. Group, now if we step forward to influence market public opinion, we are really looking for death, although we really want to help Sony, but it is really difficult."

Meng Qian's acting skills are becoming more and more exquisite, and Howard also feels that it is a bit unreasonable for Dafeng Group to help him control public opinion blatantly. In the end, the two sides discussed it. Big companies will always encounter various problems in their lives. Public relations crisis and trust crisis, time will always dilute everything. If this is the case, Sony should take this matter seriously. In the future, Dafeng Group should remember to support the Huaxia market.

This is not difficult for everyone to do, and it is also worthy of Chinese consumers. As long as Sony does not lie to Dafeng Group like Sharp in the future, we will still be allies.

Therefore, when everyone froze and didn't know how to do public relations, Sony jumped out and officially admitted the fact that the company used Taiwan's LCD screens as shoddy products, and asked for the forgiveness of Chinese users. In order to express its apology, Sony will take out 10 Billion to make up for the losses of Huaxia consumers, not only make up the price difference, but also compensate, and those who want to return can return it.

Sony's attitude has completely torn off the last fig leaf of companies such as Samsung, Sharp, Toshiba, and LG. Sony's admission means that these companies deliberately deceive Chinese consumers.

For a while, although everyone also scolded Sony, compared to Sony, those companies that were unwilling to admit it, and still wanted to hold back bad tricks and continue to deceive China were even more scolded.

And at this time, Huaxia's official media was dispatched.

In the early years, China's official media was very conservative in some matters, because there were many things to weigh. This time the official media was dispatched, and Meng Qian didn't say anything. It was all because things had developed to this point, and it was nothing. It's a good balance.

The incident of defrauding consumers first appeared on CCTV, and then on Renren Daily.

Based on the immorality of these companies, combined with the brand-new Chinese network environment in 2008, plus the Dafeng Group can guarantee that public opinion will not be controlled by them, it also combines the world influence of the Olympic Games, and recently added the influence of the official media of this era force.

A group of enterprises in Korea and Neon are about to face a huge crisis of trust.

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