Rewrite the Technological Landscape

Chapter 559 Motorola's needs

On August 22, the Olympic Games were coming to an end. China temporarily ranked first with 46 gold medals, more than a dozen gold medals more than the second-placed United States, and twice as many as the third-placed Russia. Today's The hot topic is the prediction of Huaxia's number of gold medals breaking 50 and the number of medals breaking 100.

After all, tomorrow is the table tennis final, and the result has already come out before the game starts.

As for Meng Qian, he is still in Yanjing, and still needs to meet some foreign entrepreneurs or politicians from time to time, and today is no exception. The ones who will have dinner with Meng Qian are the new Motorola CEO Brown who just took office this year, and Mr. The incumbent co-CEO Sanjay, former Qualcomm CEO.

Motorola was officially split this year, and the mobile phone business unit became independent, and Brown and Sanjay are two people of great significance to Motorola, because they almost saved Motorola.

These two people have one thing in common. As soon as they took office, they set their sights on smartphones and believed that smartphones are the biggest trend in the future. For this reason, both Brown and Sanjay made a smart phone better than Apple. Mobile phones are the company's next core development goal.

And in order to get Motorola's smart phone out as soon as possible, the two of them rejected the cooperation with Microsoft despite all the opinions. The best mobile phone system must be better than IOS, because Microsoft is the greatest software company in the world. In fact, it is the same in this life. The Hongmeng system is relatively mature. As soon as Microsoft's mobile phone system comes out, Hongmeng will be scum.

Therefore, Motorola's board of directors all demanded to cooperate with Microsoft and enter Microsoft's mobile phone system production, but Brown and Sanjay didn't think so. They braved the pressure of the board of directors and finally chose Android. Before Sanjay entered Motorola, Brown had persuaded the board of directors to join the Android camp in advance.

Facts have proved that the two of them are right. Motorola, which chose Android, launched its own smartphone Droid in October 2009. The sales volume directly surpassed that of the iPhone. The mobile phone business unit turned losses into profits.

But maybe it’s God’s will. Just when Motorola was ready to make a big effort, another company that entered the Android camp quickly developed and seized the market. Motorola was finally hammered to death by the other party, that is Samsung.

And since Motorola chose Android, why did it come to China? Because Motorola still has a need, that is, the technology related to smartphone production. Motorola is very weak, which is also the core reason why it was hammered to death by Samsung. Motorola has almost no technology in this field. precipitation.

On this issue, Motorola went to Apple for help, because Apple's mobile phone manufacturing technology was taught by Motorola. In 2004, Jobs began to consider entering the mobile phone market, but Apple had no experience in mobile phone manufacturing at that time, so Jobs went to Motorola at that time. Zander, the CEO of Zander, told Zander that we should cooperate to develop a Motorola iTunes mobile phone. This mobile phone is called Rokr. It was launched in 2005. Jobs called it the iPod Shuffle on mobile phones at the press conference.

Rokr was quite successful at that time. Jobs continued to tell Zander that we should increase cooperation and build better mobile phones together. For this reason, Jobs asked Motorola to take out all the core technologies, saying that only in this way could it succeed, because at that time Motorola also Eager to break through himself, and Jobs promised to be great with Motorola, so Zander agreed to cooperate with Apple in the development of mobile phones, and took out his old background to teach Apple how to make mobile phones.

Then after two years of studying at Apple, Jobs secretly set up a department, avoiding Motorola, and went to work on the iPhone himself. Apple is indeed great, but it did not bring Motorola.

Judging from the information that can be found, Zander said in many interviews later that the most regrettable thing he did when he was the CEO of Motorola was to agree to cooperate with Jobs, which resulted in the creation of Apple and the collapse of Motorola.

Another reason for his regret is that in 2008, when Brown and Sanjay decided to engage in smartphones and asked Jobs for help, Jobs rejected them.

Back then, Motorola devoted all of its resources to teaching Apple, but now Jobs mercilessly rejected Brown and Sanjay. If Motorola hadn’t finally cooled down, there is a high probability that it would become another big rival of Apple in the United States.

However, Motorola, which was rejected by Jobs in the previous life, could only bite the bullet by itself because it could not find other people to help. But in this life, they suddenly realized that they seemed to have an ally of the WiMAX Alliance in the far east. Better than Apple, so Brown and Sanjay came.

Everyone first chatted about WiMAX, and then naturally moved to the mobile phone. Both of them are using Hongmeng mobile phones, but they only bought them when they came to China recently. After all, they are not available in the United States. Finally, I have the opportunity to experience Hongmeng mobile phones for myself, and the gap between Apple and G1 and Hongmeng mobile phones is bigger than we imagined."

"The smartphone market is still in its infancy, and there is huge room for future development. A little short-term advantage will only make us more cautious."

The meaning of Meng Qian's words is understandable to both of them. Motorola was once the king of the mobile phone industry, but it is because it is a bit drifting, complacent and unwilling to make progress, that it is where it is today. It is perfectly fine for Meng Qian to say this in front of these two people, because by 2008, the Calvin family, the founder of Motorola, had almost completely withdrawn from Motorola.

In fact, Motorola at this time is not what it used to be in a sense. It has changed from a family business to a purely profit-driven commercial company, and to a commercial company managed purely by professional managers. Such a company It's easy to cooperate, if it's the Calvin family, Meng Qian really doesn't want to cooperate.

So what Brown and Sanjay want is change. "Mr. Meng is right. It can be said that this year's Olympics has never been seen before because of Hongmeng mobile phones. Hongmeng mobile phones have changed the traditional Olympic environment. I believe that in the near future , Smartphones will directly change the environment of the entire world.”

"Motorola joined the Android camp for this future." Meng Qian took the initiative to push forward the rhythm of the negotiation.

"Joining the Android camp is our first step, and we came to Huaxia this time to hope to cooperate with the Dafeng Group." This matter cannot be expressed euphemistically, so it is better to say it directly, if we can cooperate, we will cooperate, and if we cannot cooperate, we will be defeated. Anyway, for now, there is no dispute between Dafeng Group and Motorola.

"What is the specific way of cooperation?"

"Actually, many things are not secrets. The technology that Motorola has accumulated in the field of mobile phones for decades is unparalleled, but in the brand-new revolution of smart phones, we have indeed missed many innovative technologies. On the contrary, although Dafeng Group is A very remarkable company, but it should be more than three years since Dafeng Group entered the mobile phone market, right?

So when we analyzed the situation of the two companies, we found that there is a natural complementarity between us. If Dafeng Group's innovative capabilities and innovative technologies in the field of smartphones can be combined with our Motorola's basic technology, this is obviously a competition. Win-win cooperation. "

There is really nothing wrong with what Brown said. Judging from the current situation, Dafeng Group and Motorola are really complementary. One is strong in foundation and the other is strong in innovation, so Meng Qian nodded and expressed his approval, "Cooperation It is indeed beneficial to each other, but in order to have real results, the cooperation must be frank and in-depth, if the cooperation is only limited to the end, it may be a waste of each other's energy and financial resources."

"Mr. Meng, don't worry, we are here with sincerity." According to Brown and Sanjay, Meng Qian said this because companies in the United States, including Microsoft, have great hostility to Dafeng Group, so Motorola Meng Qian is naturally skeptical about Dafeng Group's attitude, and Brown naturally wants to dispel Meng Qian's worries. For Motorola at this time, if it can't grasp the life-saving straw of the smartphone, the company will collapse. No matter what else, Brown and Sanjay are both professional managers, and their interests are the most important thing, "We thought about it when we came here, we can carry out in-depth cooperation in two aspects, the first is cooperative research and development.

As Mr. Meng said, smart phones still have great potential. We can accelerate the development of related technologies through cooperative research and development, combining our advantages.

The second is cross-licensing. We are willing to sign a cross-licensing patent with Dafeng Group in exchange for a large number of underlying patents. "

Meng Qian began to think quickly. Meng Qian is willing to cooperate with Motorola. On the one hand, he can use Motorola to contain Samsung. On the other hand, allies such as IBM+Motorola will be very helpful for the future development of Dafeng Group in the United States.

And a very real problem is that even if Motorola is cold, it is not up to me to buy it. Even if I suppress Google, there are still a bunch of companies in the United States queuing up to buy Motorola. In the end, they are just like Lenovo. In the second acquisition, buy some others to pick up the remaining patents. Google took 24,000 patents from Motorola. When Lenovo bought it from Google, it only got 2,000 patents to send beggars.

Including those patents in the hands of Motorola, basic communication patents account for the majority. This thing is more used for defensive warfare. It is almost useless for offensive warfare, because patent wars involve more hardware and software design. Basic communication patents It is hardly recognized by the courts of various countries. Just like Google sued Microsoft with Motorola's patent, asking for a patent fee of 4 billion yuan, and finally the court awarded 1.7 million yuan.

However, excluding basic communication patents, Motorola still has hard power. It has talents and technologies. It can produce top-level products as soon as the company's strategy is turned around. reason.

So in the long run, although Meng Qian is not sure whether this cooperation model is profitable or not, at least there are many benefits, but the value of Motorola far exceeds the value of the mobile phone itself, so we have to make it clear from the beginning, otherwise Dafeng Group The possibility of losing money is even greater. "I don't know if you two have considered it. In fact, there is a lot of room for cooperation between Dafeng Group and Motorola, not just smartphones."

To Meng Qian's surprise, Brown and Sanji had the same idea as Meng Qian, "Actually, we think so too."

Motorola is willing to take the initiative to cooperate with Dafeng Group in a comprehensive and in-depth manner, which makes Meng Qian very interesting. It seems that Dafeng Group's status in the technology circle is really getting higher and higher, and Brown and Sanji will have such an idea.

In any case, at least the result Meng Qian thought was very good, and after spending some time discussing the details of the cooperation, Meng Qian also specifically mentioned another matter, "By the way, I suggest that the two of you can learn about the Vientiane system. "

"What's your opinion, Mr. Meng?"

"I have compared the Vientiane system and the Android system. The Android system is more open in name, but in fact it is in the hands of Google. Although the Vientiane system will be profitable, the money is very confessional, but pure. Looking at the system itself, We also use the Linux architecture, so we are well aware of the complexity of the Linux community. On the contrary, the purity of the Open Source Alliance is much higher. Moreover, as far as the current situation is concerned, the long-term development of the Open Source Alliance will be slower than The Linux community is much better and at the same time more open.

There is also a little personal judgment, the Vientiane system is our Huaxia system, and in my personal judgment, the Huaxia market will definitely be the largest smartphone market in the future, you two can think about it. "

The two looked at each other and nodded, planning to visit Vientiane Technology in a few days.

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