Rewrite the Technological Landscape

At the Apple headquarters, Jobs dropped the latest market report directly on the ground, and everyone just looked at him quietly, many people's eyes seemed tranced and empty.

This is an instinctive self-regulation of the body after despair, letting oneself empty, but unable to truly empty, and the emotions fall into an extreme loss.

This state often occurs when you try your best but still fail.

iPhone 3GS apparently became Apple's most embarrassing product.

In the high-end machine market, the iPhone was completely defeated by Hongmeng. Compared with the technological innovations such as fingerprint unlocking, intelligent voice assistant, AI chip, and OLED screen, the iPhone 3GS has almost no innovations to speak of, that is, the system is a little smoother, and the screen A little clearer.

But for such a mobile phone, Apple still sells it at a starting price of 3999 in China, which is the same price as Hongmeng.

Then it took the market two months to let Apple understand that it is very important to recognize yourself.

iPhone 3GS finally sold 1,000 units in China in 2 months.

Apple had to take measures to reduce the price. In August, the price was reduced to 2,999 yuan, so netizens said, why don’t I spend 2,999 yuan to buy a top-end mobile phone from Huawei or ZTE?

You must know that compared with other domestic mobile phones, the biggest advantage of the iPhone 3GS is in product technology. The system fluency is not so great compared with Vientiane 2.0. However, it is not as good as domestic mobile phones in terms of ecology, signal, battery life, and camera. .

Apple positions itself as a high-end mobile phone, and Hongmeng is ten blocks away. It positions itself as a low-end mobile phone. The price/performance ratio is simply incomparable with other Chinese brands of mobile phones.

But now that Huawei has entered the Omi market with a high profile, and ZTE has made great strides into the Asian market, causing Apple's embarrassment not only to appear in China, but a problem in the global market.

For a while, Apple didn't know what position it should take to gain a foothold in the mobile phone market.

But it's a pity for Apple's employees, because they have really tried their best, and it is rare in the world to work crazy overtime that their wives and children don't want. They are all for a good result. The absolute failure of the iPhone 3GS is right Cruel to them.

From the perspective of competition, Meng Qian must suppress Apple, but out of his consistent love for talents, Meng Qian also feels sorry for the employees of the iPhone division.

Therefore, Sun Xiaojing led the team to settle near Apple.

Nvidia is also in the same situation as Apple. A financial crisis caused Nvidia’s valuation to plummet by 85%. The stock market has finally picked up since March this year, but Nvidia’s technological lag is somewhat irreversible.

The plan has the same problem as Apple, and Nvidia is also slow at every step. In 2008, there was still a competition for N cards and D cards, but now, the physical acceleration of Gale Group has matured, and the artificial intelligence era of GPUs has been opened by Gale Group. One step, but this one step, no matter what, I can't catch up.

The leading position of Dafeng Group has led to the follow-up of domestic brands.

"Our agent in China announced that it will enter the field of high-end graphics cards."

"Huaxia agent? Colorful?" Huang Renxun was somewhat surprised, "Does Colorful have this strength?"

"Colorful has cooperated with Dafeng Group and sold 8% of the shares to Dafeng Group."

"Colorful has performed very well in the field of custom graphics cards in the past few years. In this process, it is really difficult to judge how effective the technology and talents accumulated by Colorful will be."

"Another point is that through our agency rights with Intel and AMD, Colorful has opened up a huge sales network in China that has spread to the county.

In other words, Colorful has an absolute channel advantage in China. "

"It's a headache enough to deal with a big wind group, and now we want to have a colorful one." Lao Huang rubbed his head, feeling the huge pressure.

The GPU market structure has changed drastically, and the CPU market structure is also not calm.

Intel is also under a lot of pressure in the face of the latest market data.

"Recently, the market has had heated discussions about AI chips beyond expectations, and the company has also made a technical and market analysis of AI chips. From the perspective of the development of artificial intelligence and cloud computing, the theoretical value of AI chips is very high.

Now the market performance of Hongmeng 3 has shown us the application value of AI chips. It can be said that the significance of M3 is that it has opened the application of AI chips and opened up the track of AI chips.

On this track, the M3 takes the lead.

So one of the final topics of today's meeting is how we should deal with the emergence of this new track. "

"I think we must face up to the reality in front of us. The M3 processor is indeed successful from the current point of view. Gale Group has proved the feasibility of AI processors with products, but on this new track, can Gale Group Occupying the technological highlands of AI chips, this is not necessarily the case.

The reason why Dafeng Group has been able to develop so fast in the past few years is because Dafeng Group has always been more aggressive than us in the field of new technologies. My suggestion now is that we, Intel, quickly establish an AI chip business department and increase investment. It is only a matter of time before the technology precipitates and leads the new track. "

"I very much agree that we have added AI chips, but there are several problems here. First of all, M3 is indeed successful, but the success of M3 is also due to the fact that Dafeng Group has found a suitable product, that is, smartphones. At least from the current analysis It seems that computer processors do not yet have the maturity and value to develop into AI chips.

So if we want to enter the AI ​​chip market, we have two directions now. The first is our Astro Boy processor, and the second is that we make AI chip solutions and provide technical support for other chip companies.

But if you choose to do technical support, it is contradictory to Intel's long-term chip development strategy. If you place your bet on the Astro Boy processor, I must point out that the performance of the first batch of Astro Boy mobile phone processors we cooperated with HTC is not good. Not very good, the most suitable application scenario for the Astro Boy processor is the netbook.

At the same time, there is another point that we must pay attention to. We just mentioned the problem of our technology precipitation, but through the study of M3, we can see that another significance of M3 lies in the development of a new architecture, breaking Moore's Law!

Gale Group's AI processor may not just open up a new track, at least in the field of mobile phone processors, it is likely to be the beginning of a hardware revolution! "

"So if we want to enter the AI ​​chip track now, Intel needs to make a huge industrial adjustment and increase investment in small-volume chips, which is also a pressure on our funds."

"Regarding the development of large-scale chips, I have one more thing that I hope you can take a look at. Both China's Spreadtrum and Huawei have successfully developed mobile phone processors. From the news that can be heard, Spreadtrum and Huawei have great potential. The development of an AI processor may have already begun.

On the other hand, all eight home appliance companies in China have announced their entry into the field of home appliance chips, and four of them even bluntly stated that they will take AI chips as a key development direction.

That is to say, in the entire field of AI processors, Huaxia not only has one Dafeng Group, but a group of Huaxia companies are ahead on this track. "

Intel's Paul knocked on the desktop and called to stop the meeting, "Who can tell me what happened during the past few years of our cooperation with Gale Group?"

On the night of August 31st, Meng Qian was sitting in the office looking at everything that happened recently, the corners of his mouth always raised inadvertently.

No matter in the past or in this life, 2009 is a crucial year for the technology industry. After 2009, the global technology landscape has actually been frozen in a sense.

In this life, the second Dafeng Global Developers Conference opened a grand gathering of the technology industry. April is the performance time of Dafeng Group, and May and June are the carnival of American technology companies, allowing the world to see the strength of American companies. And this July and August is the explosion of Huaxia technology companies.

This summer is extremely hot.