Rewrite the Technological Landscape

Throughout May, Samsung worked hard on reforms. In addition to a major management change, it also increased dealer profits, accelerated the expansion of the number of offline stores, and quickly found popular celebrities to endorse.

However, Korean stars in this life are not as popular in China as they were in the previous life. Samsung invited all Chinese stars, otherwise Samsung might go to Super Junior and Girls’ Generation to endorse.

It's just that the temporary crouching posture may not have a good effect. At the end of May, the one-month record came out.

ZTE became the biggest winner, with flagship mobile phone sales reaching 850,000 units in a single month, Coolpad 600,000 units, and Meizu 420,000 units. Huawei only sold 350,000 units because of its own chip market recognition, while Samsung Galaxy S , The sales volume in China in May was 50,000.

The market obviously doesn't buy Samsung's recent performance. Chinese mobile phone manufacturers have been on the right path for two years. At this time, it is not so easy for Samsung to rely on its brand advantages in the feature phone era to grab this market.

Facing such a report card, Park Geun-hee felt unprecedented pressure.

At the same time, in the same May, Nokia Lumia went on sale, and it is only sold in the Omi market and a few developed Asian countries for the time being. The Chinese market will have to wait for the second half of the year.

The Nokia Lumia of this generation still uses the exterior design of the N9, but many things have changed.

The chip has changed from Qualcomm to Intel's Astro Boy, and three mobile phones have been released directly in the same period, N series, S series, and T series respectively corresponding to the flagship, mid-range and low-end, and the pricing in China is 399 meters respectively. , 299 meters of gold and 199 meters of gold.

It can be seen that the Nokia Lumia in this life is more aggressive. The sales of Nokia Lumia are still very good. It set a record for the first week of mobile phone sales in Finland, and it was sold out of stock in countries such as the United Kingdom, France, and Spain.

The brand effect of the combination of Microsoft + Intel + Nokia is very strong, but once consumers were interviewed, they said that the main reason for buying Nokia Lumia was because they were Nokia fans and had nothing to do with Microsoft.

In 2010, Nokia's market share dropped from 40% in 2008 to 25%. However, given its market position and brand history, everyone has sentiments. Nokia is the mobile phone youth of a generation.

Of course, the most important thing is that the mobile phones made by Nokia are really good. The WP7 system was also good when it first came out. After all, the Android card is dying at the moment. The gap was only opened in the next two years. Nokia Lumia is so popular in Europe. .

On the other hand, the Motorola Droid2 based on the Vientiane system was also released at about the same time, and also achieved good sales in the Omi region.

"Nokia and Motorola have seized a large market, and it still has an impact on us." Fang Chen and Meng Qian were checking the latest market data together in Meng Qian's office of Dafeng Group. Fang Chen said while watching.

"After all, Nokia and Motorola have dominated the mobile phone industry for so many years. Even if they can only keep up with the pace of their boss's era, they will not be too bad."

"Now more and more brands are entering the smart phone market, but so far no one has sold our high price. Apple has also been cutting prices recently. I don't know how you will price the iPhone 4 that will be released soon. "

"iPhone 4." Meng Qian couldn't help but sigh with emotion, this is Apple's mobile phone that established its godhood.

"Mr. Meng?" Seeing Meng Qian was deep in thought, Fang Chen called out.

Meng Qian came back to his senses, "Oh, keep talking."

"I'm just wondering whether our high price strategy will affect our future market share." Fang Chen raised his concerns.

"It will definitely affect it." Meng Qian blurted out, "So every year we must come up with innovations that satisfy users, take out our product advantages and even lead the way, otherwise the decline of Hongmeng mobile phones will only happen in a flash."

Meng Qian's attitude that he would not lower the price put a lot of pressure on Fang Chen, but he must bear this pressure if he wants to take the lead.

But Fang Chen tried again, "Then can we consider launching a mobile phone of the wind series to compete in the low-end market just like computers?"

Meng Qian's eyes moved slightly, he put down his tablet and looked at Fang Chen, "I'll tell you the truth, if I hadn't had no choice back then, I really didn't want to make any wind series computers, but at that time there was only Lenovo, a brand that could sell in China. Another master who refuses to engage in research and development.

At that time, I really wanted to pull some brands, but I couldn't pull them up, so I had to do it myself.

But mobile phones are different. Huawei and ZTE are willing to spend money on research and development. I don’t want to touch low-end mobile phones. Let them do it. "

"Why? The market is so big, if they do theirs, isn't it good for us to do ours?" Fang Chen expressed his incomprehension.

"There are two reasons. First, the profit is too low. The reason why IBM was willing to sell the computer division was because it saw the low profit trend of the computer in the future. Facts have proved that IBM's judgment was correct.

After the price reduction of the Feng series, you can also see the financial statements. The net profit is less than 5%. So many employees are working hard every day just to make a little profit, and with the increase in the number of brands, the development of online channels , In the future, maybe there will be no more than 5% profit, but the gross profit of our ancient computer can exceed 30%.

Looking at the mobile phone industry, it is actually the same. Now that there are more and more brands, price wars are bound to come. In a few years, low-end mobile phones will also face low profits. Profit becomes a risk, because you always lack profit support.

At this time, I want to mention the second point I want to say. I have said from a long time ago that the positioning of Dafeng Group is actually a patent company, and our core profit depends on patents.

By concentrating on the research and development of Hongmeng mobile phones, and then through the authorization of leading patented technologies, this will become an important source of profit for us.

Last year, the sales volume of China Cool Magic was so low that we got a patent fee of 1 billion. It is conceivable that when China Cool Magic develops and more smartphones develop, how much patent fee can we earn a year?

There are also our leading hardware, our processors, our screens, and our batteries. In the future, if they want to make products well, they will get us to purchase them. This is all money.

Hongmeng is here to create a high-end concept, but this concept is not for users to see, but for peers to see.

It is the healthiest development model that can continue to promote the development of high-end mobile phones with high profits, guarantee the leading position, and make money by relying on leading patents. "

"So that's how it is." Fang Chen suddenly realized, "I made the problem simple."

Meng Qian took advantage of the situation and said, "Fang always has a technical background, and there are some things that really need to take time to understand."

"I understand." Fang Chen nodded slightly ashamed.

"Okay, Apple's press conference is about to start, let's take a look together."

On June 1, the Apple conference was held 7 days ahead of schedule.

If a few things don't change, this should be Jobs' last press conference.

Judging from the content of the press conference, iPhone 4 still uses the shape design of glass + stainless steel, which brings a great visual breakthrough in shape.

Then there is Apple's own retina screen concept, which compresses 960×640 pixels into a 3.5-inch display screen, and the screen pixel density reaches 326ppi.

In the friendly business segment, Hongmeng 3, Samsung Galaxy, and Nokia Lumia all lost in terms of pixel density.

Another key point of the iPhone 4 is the system. The IOS4.3 operating system of the iPhone 4 abused Android at the beginning. In 2010, Android was still stuck to the point where it needed to be reset after half a year.

Judging from the on-site demonstration, the advantages of the smooth operation of the IOS system are indeed reflected.

It is such an iPhone 4, the final bare metal price is 499 meters gold for 16G, 699 meters gold for 32G.

After the entire press conference, many people had high hopes for Apple. After all, the iPhone 4 had a lot of breakthroughs, but Meng Qian was a little puzzled, "Everyone has accelerated the development of their own mobile phones because of their own promotion. Why is Apple still the same as the previous generation? about the same pace

Could it be that this is really Apple's ceiling? "

Meng Qian had no way of knowing the answer, so he could only prepare for the press conference of Hongmeng 4 with this doubt.

Thank you kasimking for your tip!