Rewrite the Technological Landscape

Now that we have all arrived in South Africa, we naturally have to stop by several other African countries on the way. It is the end of June when we return to China. During the June that Meng Qian spent in Africa, memory prices rose many times and kept setting new records.

In China, Samsung's 2G DDR2 memory stick directly soared to 350 yuan, and Kingston's 2G DDR2 memory stick directly broke 370 yuan, more than three times more expensive than the same period last year.

Because Ziguang has been carrying it in this life, the price increase has come later than in the previous life, but the price increase is even more exaggerated than in the previous life.

It can be seen that the big factories are really anxious to make money.

DIY players are wailing, because as far as the current situation is concerned, it is likely to continue to rise. A financial crisis has directly eliminated 80% of memory players. Although Samsung cannot monopolize it at the moment, it has called other With a few leaders, everyone can monopolize together.

Users can only regret that they did not stock up earlier when looking at the price of memory that has risen faster than housing prices, and some memory dealers have really started to stock up. Speculation of memory sticks is a phenomenon in 2010. Many people rely on this to make money a sum.

Dai Junhao, a small boss of Hangzhou Yigao Digital City, came to his small shop as usual.

"Xiao Dai, the price of memory has increased recently, has your customer responded?"

"What kind of reaction can there be? The price increase of memory is beyond my control."

"It's better for your customers. Young people just make sense. The old men on my side can't understand after talking to them for a long time. I always feel that I cheated them of money."

"So let me tell you, don't use DDR2, and replace it with DDR3. Now the CPU motherboard system can be used, and the price is only 20 or 30 yuan. If you use DDR3, just tell them that it is the latest, so it is expensive. Then charge them an extra hundred dollars."

"Hahaha, you are the most thief. But DDR3 memory sticks can indeed be used in mainstream configurations now. It is estimated that the price will increase soon. You can consider stocking up. Old Li and the others are ready to fry."

"I'm not interested in price speculation, and I don't have that much money. Anyway, I know that there is no point in hoarding DDR2 now, and DDR3 will become popular soon."

"Brother Dai." At this moment, the apprentice came to look for Dai Junhao.

"Why are you here so early today?"

"Those college students will be here in a while. By the way, Brother Dai, how about Ziguang's memory stick?"

"Tsinghua Unigroup? After Unisplendour acquired Qimonda, memory has done quite well."

"Then can we use Ziguang's memory stick instead?"

"Well?" Dai Junhao hesitated, "Ziguang's word of mouth has been good in the past two years, but after all, it is a domestic product, and there must be a gap compared with imported products."

"How much difference is there?"

"The gap. In fact, it's not much. It's just that people now recognize imports. Why do you suddenly ask this?"

"Those students asked me if I could change the memory stick of Ziguang."

"Didn't they always want to use Kingston?"

"You haven't read the news today, have you?" The apprentice took out his mobile phone and clicked on the trending search. "New news from Ziguang. Not only does Ziguang continue to insist on not increasing the price of memory sticks, but it is also planning to launch a rebate event to grab the summer market."

Dai Junhao took the phone over and watched the news closely for a while, "How much was their memory stick before?"

"The price of Tsinghua Unigroup's DDR2 memory sticks hasn't increased since 260 yuan. I remember that DDR3 is 280 yuan."

"This should be the price three months ago, I'll make a phone call to ask.

Hey, old Huang, I read the news that Ziguang's memory sticks are confirmed not to increase in price? Really? "

"Really, what about rebates?"

"Then how much space do I have if I get the goods?"

"Eight points."

"So much? The memory price of Ziguang can be more than 100 cheaper than Kingston. Ziguang took the initiative to fight the price war with the big international brands? Is there a problem with the product?"

"All I can tell you is that the products my customers have taken have responded very well. Besides, you can test them yourself."

Dai Junhao thought for a while, and immediately went to the market to find and test Ziguang memory.

Like Dai Junhao, more and more people are paying attention to the quality of Ziguang memory.

In July, the price of external memory continued to rise, and some stockpilers even directly raised the price of memory sticks of mainstream brands to 400.

And Unisplendour's rebate activity has also started. For a while, the price of Unisplendour memory sticks is almost half of that of Samsung.

At the same time, Tsinghua Unigroup's product reputation is getting better and better after quickly seizing the market without raising prices for several months.

One of the basic elements of the reason why you dare to fight a price war is that the product quality is excellent, otherwise no matter how cheap you are, no one will buy it.

At the same time, Tsinghua Unigroup has expanded its sales channels in all aspects and increased its sales efforts. In July, the domestic sales of Tsinghua Unigroup memory sticks increased by as much as 150%.

At this time, other memory stick brands could not sit still, and Kingston was the first to jump out, saying that Ziguang was in vicious competition.

However, Tsinghua Unigroup responded with a very senseless attitude: We only set prices according to the normal market supply and demand relationship, and we can accept any investigation.

Samsung soon couldn't sit still, and immediately started market research, but the results of the research showed that Ziguang really didn't mess around.

Although it is a price war, the price war is well-founded. Last year, Samsung took the lead in reducing the production of memory sticks. Major global brands cut production by at least 30%, and some brands directly cut production by 70%. When selling one piece and losing one piece, Ziguang still maintained a normal output and continued to put into production two production lines.

Coupled with the production line acquired from Qimonda and after the cooperation with Taiwan Province, many production lines in Taiwan Province are OEMs for Ziguang, and Ziguang's output at this time is firmly ranked first in the world.

Brands such as Samsung claim that the price increase is due to the relationship between supply and demand, and it is because the stock of memory sticks is insufficient and the output is insufficient. Then Ziguang also has enough stock and output, so what's wrong with selling cheap?

In mid-July, the marketing department of Samsung Electronics held an internal meeting.

"Tsinghua Unigroup has fought a fierce price war this time, and everyone has their own opinions."

"I think the key to Tsinghua Unigroup's price war this time is because of the improvement in product quality. The acquisition of Qimonda gave Ziguang a big bargain. Back then, we should have insisted on taking down Qimonda."

"Don't talk about those things now, focus on the present."

"I personally think we should also expand production and lower prices."

"Why?"

"In addition to Unisplendour's quality problems, we have also noticed Ziguang's channel strategy in the past two months. First, we can see that Huaxia computer brands, from Dafeng Group to Lenovo to Tsinghua Tongfang, all purchase Unisplendour memory modules in large proportions.

For some reason, Taiwan Province has obviously cooperated with Unisplendour this time. Brands such as ASUS and Acer in Taiwan Province have also increased their purchases of Unisplendour memory sticks.

And after getting the Huaxia brand, Tsinghua Unigroup has focused its channel efforts on the global DIY market. I think their choice is correct. Now the United States, Neon Country and our country of Korea all have their own memory brands. It is not easy to win cooperation with overseas brands.

On the other hand, although the DIY market has been shrinking in the past two years, the profit margin of cooperation with brands has been greatly reduced. The bulk of the profit from the memory price increase this time really lies in the DIY market. "

"If we just don't follow, fight for brand power, and fight this battle from a brand perspective, what chance do you think we have of winning?"

"Boss, looking at the history of more than ten years, we can notice one thing. The premium of brand power is more prominent in the luxury goods industry, but in the electronics industry, the competition is too fierce. For consumers, the cost performance is extremely high. In some cases it is the most important.

In the past, we were able to use brand power to hit Huaxia products because their products were poorly made, but now we can't. "

"And there is another problem. Ziguang really has inventory and production. All production lines of Ziguang are working at full capacity now. We have to respond quickly."

In the field of electronic products, it is really difficult to use brand power to achieve cost-effectiveness. If you want to achieve cost-effectiveness, you can only rely on absolute product advantages, such as Hongmeng mobile phones. However, it is nonsense to use brand power to achieve cost-effectiveness when the product quality is similar.

At the end of July, when the market share of Ziguang memory sticks continued to increase, Samsung had to cut prices accordingly.

Samsung's DDR3 memory sticks dropped to 310 yuan, DDR2 memory sticks dropped to 290 yuan, back to the 200 era, and other brands immediately followed up.

Starting from August, a new round of memory price war has officially started. This is a new war initiated by Tsinghua Unigroup.

At this time, Dafeng Electric suddenly announced that the company will fully expand the production of OLED screens.

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