Rewrite the Technological Landscape

On January 12, Dafeng Group held a year-end management meeting.

With the continuous expansion of the company's scale, it is no longer possible to hold an annual meeting like before to bring everyone together and then Meng Qian will make a summary and plan for everyone.

Now Meng Qian will only hold an annual summary meeting with the management, and then they will go to their respective branches for the meeting.

"Our annual turnover in 2010 continued to maintain a healthy increase, reaching 1.2 trillion soft sister coins. More importantly, our net profit finally returned to 20%. No matter in terms of turnover or net profit, We are currently ranked No. 1 among global technology companies." He Yating reported the data, and the conference room burst into applause.

Meng Qian looked at the PPT on the computer in front of him, but his expression was very serious, "Our turnover is indeed very high, but there are two important reasons why it is so high. The first is that we have involved in many industries. Our company with similar performance is Samsung Electronics. The turnover of Samsung Electronics is higher than that of Microsoft Intel all year round. But when people talk about technology companies, the first reaction is often Microsoft Intel, not Samsung Electronics.

The reason for this should be clear to everyone. Looking at the performance of Samsung Electronics last year, according to the performance they just showed, last year Samsung’s turnover plummeted by 35%, and its net profit was less than 10%. So have you ever thought that ten years later? Will we become the next Samsung Electronics?

I don't know, and no one knows now, but no one can rule out this possibility. There are many advantages and disadvantages of the group industry, so we must do everything possible to improve our internal industrial chain as soon as possible, and at the same time continue to improve our core competitiveness. Kung Fu, I don't want us to be the next Samsung Electronics, understand? "

"clear!"

"Let's talk about the second reason, that is, we have taken advantage of the domestic market. Since the establishment of the company, we have gone out desperately, but until today, more than 70% of our turnover still comes from the domestic market.

Although the United States has brought us a lot of pressure in the past two years, which has affected our overseas market expansion to a certain extent, at the same time, the trust of domestic users has been increasing the domestic sales of our products.

But I hope that when the domestic market is launched, our overseas market will also be launched, and we will truly become a multinational group.

So I have to put pressure on this issue. In 5 years, I require the company's overseas market share to exceed 40%. Is there any problem? "

"No problem." Although everyone said so, it was obvious that they lacked confidence.

Meng Qian also knows that this request is a bit difficult to fulfill, although it is only a dozen points away, there is a lot of difference here, but Meng Qian actually has his own future plan, but he will not tell them now, let's take a look at their situation first. What can be done in a few years.

So in the face of everyone's uncertainty, Meng Qian just pretended not to see it, and this request was delegated, so it was delegated, "Let's take a look at the subsidiaries one by one. Let's talk about Dafeng Entertainment first. To be honest, I'm quite surprised. No Thinking that Dafeng Entertainment's turnover was close to 200 billion last year.

Mr. Gu, let's start. "

Gu Junhui subconsciously straightened his body and projected the PPT he had prepared, "Then let's start with games. We haven't made much changes in the direction of game development, and continue to focus on high-quality games and e-sports. point, especially e-sports.

The overall effect of the "Ancient Warfare" world league this time is still good, and it also allows us to see the huge commercial value behind e-sports. The revenue from the entire game ticket is ten times higher than that of the previous domestic league.

At the same time, the commercial output of the game itself and the team will also increase exponentially.

Here, by the way, Mr. Meng's words in the finals had a certain effect. Recently, the Internet's views on games, especially e-sports, have changed a lot. "

Meng Qian looked over the data prepared by Gu Junhui, and did not raise any doubts. After all, he agrees with the two directions of large-scale production of games and e-sports.

"Let's talk about the IP next. After ten years of precipitation, the ancient IP has become China's largest entertainment IP and has become a world-class entertainment IP.

At present, Nintendo's "Pokémon" is still the world's largest entertainment IP, and the UK's hello kitty is also the second largest entertainment IP in the world.

And the ancient IP finally climbed to the position of the tenth largest entertainment IP in the world last year, second only to "Mario".

Although we are still more than double the IP commercial value of "Pokémon", our biggest advantage lies in our potential.

After all, our IP only started in 2000, and the ability of games to shape IP was not very good at the beginning. It was the novels and comics that gradually supported our IP.

The real explosion of ancient IP started with the first movie in 2008.

In the past two years, we have released 9 major movies in a row, which greatly promoted the influence of IP. Among them, Nezha and Yaoji have created explosive models. "

Gu Junhui paused for everyone to read the data. Seeing that Meng Qian still didn't speak, he continued, "In terms of IP, our main energy will still be focused on the creation of ancient IP, but at the same time, we want to start a new attempt."

Meng Qian, who was still looking at the repeated data, raised his head, "What do you mean?"

"Although "Pokémon" has occupied the throne of the world's largest entertainment IP all year round, Nintendo is more or less gnawing at its laurels. The real entertainment IP production king should be Disney.

We can see that among the top ten entertainment IPs in the world, Disney's "Winnie the Pooh", "Mickey Mouse and Donald Duck", "Star Wars", and "Disney Princess" directly occupy four seats.

Disney not only has a strong ability to cultivate IP, but also creates blockbusters. We can see that Disney has been launching new works over the years, and the market reputation is very good.

So after discussions within our company, we began to think about one thing, because the development of a big IP is very time-consuming. It may take ten years for you to build an IP, but it may take twenty or thirty years, or even longer, for you to accumulate this IP. Long.

In the past ten years, we have acquired certain experience and capabilities, and at the same time acquired powerful companies like DreamWorks. Maybe we can consider developing more IPs while consolidating ancient IPs.

As far as China’s own themes are concerned, martial arts and strategy are all directions that can be considered, and as a technology company, in fact, many people are calling on us to create future-oriented sci-fi IPs, just like "Star Wars". "

Meng Qian rubbed his chin, he really couldn't judge whether Gu Junhui and his group's idea was right or not, but there was one thing Meng Qian liked very much, that is, later generations often heard that some companies wanted to create IP, but most of them were rushing to create IP. money to go.

What Gu Junhui said clearly expressed his desire to create more world-class big IPs in the next 20 or 30 years. This kind of idea of ​​being willing to sow seeds for the long-term future has always been liked by Meng Qian. "The current business of Dafeng Group Revenue and profit should be sufficient to support a certain range of trial and error.

You can do what you want, but the premise is that the ancient IP must not be left behind, which is still the top priority. "

"Understood." Gu Junhui was very happy to get Meng Qian's nod, because he really wanted to build Dafeng Entertainment into a super IP factory and surpass Disney.

After that, Gu Junhui showed in detail the detailed data and future plans of industries such as novels, animation, film and television, and amusement parks. Finally, he talked about a future trend.

"The live broadcast of the global finals of "Ancient Warfare" is very good, especially the performance on the mobile terminal has exceeded expectations, but judging from various discussions within the industry, not only us, but many people have begun to realize An important change in the 4G era is that live broadcasting has broken through the limitations of computers and entered the era of mobile live broadcasting.

In this era of mobile live broadcasting, there will definitely be many possibilities, because users can watch live broadcasting anytime, anywhere through smartphones and 4G.

We made a bold prediction that after two to three years, that is, after 4G is popularized on a large scale, live broadcast + will become another explosive point after Internet + and Cloud Zhilian +, so we should make some preparations for this trend. "

"What are you going to do to prepare?" Meng Qian looked at Gu Junhui and asked.

"To be a platform, start from the live broadcast of e-sports."

There were some subtle changes in Meng Qian's expression, "What do you think?"

"It is impossible for most people to spend so much time in front of the computer, but the mobile phone is a portable thing. Now that there is 4G, and there is a no-streaming policy, when the 4G signal stabilizes, it is conceivable that many people will start to use it. Mobile phone to watch the live broadcast.

Live broadcasting naturally becomes a good content carrier, but users must first have a platform to watch live broadcasting, so we want to start a live broadcasting platform early, and because we have the e-sports card in our hands, we can use e-sports to drainage. "

Meng Qian thought for a while before speaking, "Live broadcasting is indeed an inevitable product of 4G+ smartphones, and no one can stop this wave.

You can do whatever you want, and I will only mention three points.

First, since no one can stop this technology, the first thing we need to do is the technology itself, and develop live broadcast related technologies well. No matter how live broadcast develops in the future, we will make money from technology, which is from the perspective of the company's interests.

Second, the development of any technology will inevitably bring about both positive and negative effects. Just like the graphic mode of the official account has brought greater positive and negative social impacts, the live broadcast will definitely further intensify these positive and negative effects in the future. The effect is magnified.

From the perspective of corporate social responsibility, we must adhere to the long-standing principles, strive to guide positive development, and actively promote the formulation of relevant laws and regulations, just as many companies turn a blind eye to user privacy under the development of artificial intelligence, but we have brought this issue to the table time and time again. The above is the same, in the future, our Dafeng Group will definitely enter the field of live broadcasting, but we must be ourselves and work hard to fight against vulgar pornographic crimes.

Thirdly, you have to be a platform, and it’s okay for you to use e-sports to attract traffic, but now that live broadcasting has developed, I hope you will seriously consider one thing, live broadcast education.

In the past few years, we have brought the Internet and computers to poor areas. Next, I will discuss with several other companies to bring 4G and smart phones to poor areas, so that they can use computers to surf the Internet not only at school, but also at home. Get real-time educational information through mobile live broadcast.

However, the mobility of mobile phones will have certain hidden dangers. If it is not done well, it will do bad things with good intentions, so see if there is any good solution, and you should think about this matter. "

"clear!"

Meng Qian couldn't help sighing while watching the live broadcast on the computer. The development of technology is always accompanied by controversy.