Rewrite the Technological Landscape

The International Consumer Electronics Show in January every year is an industry event, and at the International Consumer Electronics Show in 2012, Siemens, Whirlpool, Philips and other home appliance companies became a small hot spot, because they all took out pressure Bottom of the box technology.

All kinds of top-notch manufacturing, top-notch technology, as well as energy-saving, safety and other core technologies have been exhibited at this International Consumer Electronics Show. And the next smart home appliance product development plan.

It can be seen that these companies want to suppress the momentum of Huaxia home appliance companies, and this time they are really fighting.

The report card in 2011 obviously stimulated them. The global sales of Huaxia Home Appliances accounted for more than 50% in the end, and the momentum is very strong now. Meng Qian also underestimated these domestic home appliance companies. Those who climbed out of the dead body, there were hundreds of home appliance companies in China back then, but now there are only a dozen or twenty companies that can be named.

For more than ten years, these companies have worked hard to seize the city from the hands of overseas home appliance brands. For them, as long as they are given a chance to lead in technology, they can kill overseas home appliance brands.

Meng Qian heard that Huaxia Enterprises accounted for half of the sponsors of the 2012 London Olympics, and home appliance companies accounted for half of the half.

Overseas home appliance companies said at the International Consumer Electronics Show in the United States that this month in China is also a grand event for the home appliance industry. First of all, it is the 18 Thanksgiving season that has long been a big festival. And come up with their latest products half a year later.

Secondly, an Internet company emerged, and LeEco made TV, a year earlier than its previous life, but it did not have the same market reaction as its previous life.

The former LeEco did cause a sensation in the market after it launched TV in 2013. After that, companies such as Baofeng, Xiaomi, Penguin and Ali followed up frantically. Huaxia started a wave of Internet companies making TVs, which did have an impact on the traditional TV industry at the beginning. , However, within a few years, the TV projects of these enterprises have basically collapsed.

They have the same problem as Google. There is a gap between traditional technology and traditional manufacturing. This incident also aroused social reflection at the time. The rapid development of Internet companies made a large number of people feel that the Internet is awesome. The Internet will subvert the manufacturing industry, but in the end everyone will understand that the Internet can only be an assistant in front of the manufacturing industry.

In this world, until the basic rules are changed, manufacturing will always be the foundation.

The reason why LeEco did not even have a short-lived glory in this life is because of the first Global Consumer Electronics Conference on January 7.

This is a global electronic consumer product conference led by China's Ministry of Industry and Information Technology, and at the first conference, China's home appliance companies clearly became the protagonists.

At this conference, the TV of Dafeng Group finally came.

A 55-inch Dafeng smart TV equipped with Dafeng Group's Candle Dragon image sensor, Dafeng Sony Optoelectronics screen, and Hongmeng TV system appeared at the conference.

At the conference, Fang Chen expressed his views on the development of smart home appliances, saying bluntly, "The foundation of smart home appliances is still home appliances rather than intelligence. When a user spends 10,000 yuan to buy a TV home, his core demand is The quality of the TV is the presentation effect of the screen. If the TV that the user buys back cannot even provide basic visual enjoyment, it is meaningless to implant more intelligence and content.

So when we decided to make TV, we had already determined the development route of combining manufacturing. It was exposed by the media before that we were building our own production line, which is indeed the case. This is our idea.

We will not only focus on content or intelligence. For traditional enterprises, it is not very difficult to strengthen the establishment of content, seek cooperation with intelligent systems, or even develop intelligent systems by themselves. However, for enterprises without a manufacturing base It is very difficult to say how to make a product well.

This is why we see that Google TV has generally received negative reviews from the market after one year, because you may not be able to see any difference when you first bought the TV back, but the difference will come out after one year. People’s Skyworth TV There will be no problems in three to five years, but your Google TV will be ready to buy a new one in a year. As a consumer, how do you think about this problem?

Moreover, as the traditional manufacturing industry strives for excellence in core technology, it will be very difficult for non-traditional manufacturing companies to simply rely on OEM to complete production and enter the high-end market.

So from our point of view, we believe that it is difficult for pure Internet companies that do not have the foundation of traditional manufacturing and do not plan to invest in this area to achieve any results in this market.

Of course, the development of technology often makes the impossible possible, so this is just our point of view from a rational point of view. "

Fang Chen obviously said this on purpose, but his purpose of saying this was to influence companies like Google, but by the way, it also affected LeTV, and LeTV TV was suddenly not favored by users.

Under the catalysis of Fang Chen's words, other domestic home appliance companies have attracted more attention. The reason why they can become the protagonists today is not only because of the hot sales of their products, but also because of the development speed of smart home appliances. , but their next layout.

Haier stated at the conference that it will further expand its own semiconductor research and development center, and will devote at least 7% of Haier's turnover to the research and development of home appliance semiconductors. Haier's current determination is to realize core semiconductors and core components before 2018. self-produced, and achieved technological leadership in these core products.

Gree confirmed Gree's five-year development plan for the core technology of smart home appliances at the conference site. For the core technology of smart home appliances, Gree will promote a five-year special tackling. Air conditioners are still Gree's key products. Start to develop your own technical advantages in this field.

Skyworth confirmed at the scene that the company will start to build its own LCD panel production line in 2012, and Skyworth even threatened to consider implementing an internal industrial chain for its own products.

In addition to the key development directions, more than half of Huaxia home appliance companies have confirmed the upgrading of their factories, and will fully cooperate with Dafeng Group to introduce smart factories and upgrade their smart supply chain systems.

For this technology direction that is not very mature, Huaxia home appliance companies are ready to gamble on the future.

At the same time, these home appliance companies also confirmed on the spot that they have begun to cooperate with content providers such as Dafeng, Ali, and Yinghaiwei to rapidly expand the content ecosystem and allow users to obtain rich content services.

Boss Jia of LeTV was stunned, why didn't he know about this?

To put it simply, Chinese content providers in this life no longer make TVs themselves, but have directly chosen to cooperate with these traditional home appliance companies from the very beginning.

In this way, Huaxia can directly avoid a wrong attempt, and directly rush to build a home appliance ecosystem of traditional manufacturing + intelligence + content from the very beginning.

Then everyone went out to fight with this system, and overseas companies were more confused than Boss Jia.

A company like Google cannot compete with China's home appliance companies in manufacturing, a company like Siemens Philips cannot compete with China's home appliance companies in terms of content, and a company like Samsung cannot compete with China's home appliance companies in terms of intelligence.

The world's veteran home appliance players and novice home appliance players watched this conference and slapped the table. How can this TM be played?

Why are you still playing three against one?

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