Rewrite the Technological Landscape

In April, the data of the PC market in the first quarter came out. In the first quarter of 2012, global computer sales fell by 15% year-on-year.

In 2012, computer sales had indeed declined, but it was not as severe as the decline. Meng Qian's few words really caused panic in the market.

The launch time of the third generation of Intel Core has also been delayed, but Microsoft's mobile phone system has been brought forward. On April 5, Windows Phone 8 was released.

In fact, many people are questioning whether the call for Microsoft from the end of March is not self-directed and self-acted by Microsoft, but it is undeniable that with the decline of Android, the western market has indeed begun to pin its hopes on Windows Phone8 , after all, IOS and BlackBerry are only for their own mobile phones, and the only thing you can look forward to is Microsoft.

Moreover, the market reputation of Windows Phone 7.5 is actually good, and the quality of Nokia's mobile phones must be very resistant. The main problems lie in the ecology and software quality, but the fluency and operability are highly recognized by the market.

At the press conference of Windows Phone8, as expected, Microsoft announced that starting from Windows Phone8, it will open the native code to all developers. At the same time, Windows Phone8 will support the ARM architecture.

However, there is still a historical problem in the entire press conference. Microsoft's openness is based on Windows. It is to facilitate desktop application manufacturers to port their applications to mobile phones.

That is to say, Microsoft's openness is not the same as that of Vientiane Android, but a maximum degree of openness for Microsoft's ecology. Microsoft's confidence lies in the huge ecology of the Windows system.

Microsoft believes that as long as all Windows desktop applications are ported to mobile phones, it is definitely enough for users to use.

Including Microsoft's own internal binding is also coming, mobile phone IE10, mobile office office software will be launched in Windows Phone8.

Although Microsoft's approach has aroused doubts in the market, most people, especially most Americans, obviously trust Microsoft. As for why, it is because it is Microsoft and a legend in the IT world.

Objectively speaking, only from the perspective of Windows Phone 8 itself, the interface is comfortable, the colors are bright, and the operation is easy. This copied a lot of things.

Seeing that the market response of Windows Phone8 is very good, some people's actions are also very fast.

Only two weeks later, Samsung Ativ S, the world's first mobile phone equipped with Windows Phone8 system, was launched.

Just as the Galaxy S3 was about to launch, it was headshot by a Huaxia company. Samsung was suffocating fiercely. At this time, if Samsung caught a little hope, Samsung would definitely seize this hope to death.

At this time, Microsoft is Samsung's hope.

In the previous life, Samsung was grasped by both Android and Microsoft, not to mention in this life, as far as Android is concerned, it is impossible for Samsung not to make other preparations.

"Recently, the popularity of the Windows Phone 8 market is a bit scary." Fang Chen, from the Dafeng Group, looked at the news on the Internet and said with emotion.

Xiao Bozhi calmly analyzed, "Vientiane and Android have just had a fight, and the market for smartphone systems has already reached its peak, and some people have even started to hype the system dispute into a dispute between China and the United States. It's time to jump out, do you think it's not too hot?"

"The more I look at it now, the more I feel that this is a marketing campaign by Microsoft. Isn't Microsoft afraid of falling even worse when it praises itself so highly?"

"This is Microsoft's self-confidence." Xiao Boshi has stayed in the United States, so he is more familiar with the characteristics of these large companies in the United States. "On the other hand, there is also Samsung's boost. One-fifth of the expected one-fifth has not come, you say he is in a hurry, and everyone is making a fuss about the Microsoft system right now."

"In addition to Microsoft's confidence in its own system, there is another problem." Meng Qian said suddenly, "They said a word at the press conference that all Windows desktop system application vendors should enter Microsoft's mobile phone system. You didn't realize this. Is it a question of words?"

"What does Boss Meng mean?"

"A mobile phone is a mobile phone, and a computer is a computer. Although everyone has said that mobile phones will replace computers these years, this is not the case. These are two products. Mobile phones and computers will also have their own future.

However, Microsoft has never understood this problem. "

"So Microsoft's unification of Windows is likely to be the same as Intel's unification of X86, and it screwed itself up."

"It's still the same sentence, I hope they can continue to be so confident. If one day American technology companies really decline, it will not be because of how powerful we are, but because they are too confident."

"Mr. Meng." At this moment, He Yating knocked on the door and came to Meng Qian's office, "The news just came out."

"What's up?"

"Samsung is going to engage in joint promotional activities with Microsoft, and it is said that Bill Gates may appear in person."

"Huh?" Meng Qian finally took a look at the news. The news showed that Samsung will launch a smartphone development cooperation plan with Microsoft in a few days. At that time, Li Runyu and Bill Gates will go out to the market at the same time to further explain the smartphone in the Windows Phone8 era. mobile phone development.

"Samsung is planning to tie Microsoft to death." Fang Chen subconsciously said, "It seems that Samsung and Microsoft are likely to give up Android."

"Seeing this, I thought of another thing." Xiao Boshi expressed his apology for not doing his job well.

"whats the matter?"

"I heard some news from Samsung. It is said that they are planning to launch a large-scale global marketing promotion plan for Ativ S, investing 200 million yuan at a time to facilitate global store construction, publicity operations, channel layout, etc. However, part of this fee was actually used to prepare for the promotion of S3, and looking at it now, it should be that Samsung has temporarily finalized its strategy internally and is planning to pin its hopes on Ativ S."

"Mr. Meng, the cooperation between Microsoft and Samsung has even triggered a rumor on the Internet that Qualcomm + Microsoft + Samsung will join forces to fight against Hongmeng Ecosystem." He Yating operated on the tablet and showed some of the online public opinion she had intercepted to the three of them.

"Last year's Hongmeng 5 feels nothing new, just system optimization and processor evolution, Hongmeng has come to an end."

"Before, Hongmeng could rely on the concept of an AI processor to fool users. Now that Qualcomm has also released an AI processor, Hongmeng's little advantage will be gone at once."

"I have always felt that Microsoft's system is much better than Hongmeng's system. Isn't Hongmeng's advantage in early development? Look, Windows Phone 8 will definitely not lose to this year's Hongmeng 6.0."

"No matter how powerful Hongmeng is, it will be cold in the face of Microsoft + Qualcomm + Samsung, unless there is another major change in Hongmeng 6 this year, but everyone knows in their hearts that this is impossible."

"Don't forget that there is another fatal problem with Hongmeng, the price. Ativ S is only sold for 499 euros in the UK, and Hongmeng 6 is at least 999 euros for blind guessing."

"This public opinion is really flying." Xiao Boshi couldn't help laughing at the comments.

"Don't you think it's very interesting?" Meng Qian couldn't help but raise his mouth when he saw the news, "Our products have reached the point where Microsoft, Qualcomm, and Samsung are required to join forces to compete, and everyone doesn't feel that this is a violation.

Our international status is becoming more and more stable. "

Fang Chen shook his head with a smile, "You can always find the most optimistic point."

"Not optimism, but reality."

"Then should we do something about the current market reaction?"

"Since the market wants to see the excitement so much, let's set fire to it and make it lively."

Just before the joint promotion meeting between Samsung and Microsoft, Hongmeng released the news of the price reduction of the first three generations of mobile phones.

This is actually a very normal thing in itself. The old models are indeed uncompetitive now, so the price must be reduced, and like Hongmeng 3, which is going to stop production next year to clear the inventory, it is normal to reduce the price.

But because the price cut at this time point made Samsung very happy, Samsung continued to increase its publicity efforts, assuming that Ativ S is about to change the smartphone landscape.

Meng Qian looked at what Samsung did and showed a relieved smile.

When the weather cleared and the rain stopped, Samsung felt that he could do it again.