Rewrite the Technological Landscape

Because of Meng Qian's words, many companies are cautious about whether to enter the food delivery market, but the gears of the times have begun to turn, and certain hesitation will not hinder the development of the times.

In October, Meituan Waimai was established three months earlier than before. Ele.me also received 25 million yuan of investment from Sequoia Capital and Matrix Partners when Meituan Waimai was established.

A new fight, the war of burning money has begun.

The difference in this battle is that Baidu doesn’t seem to have the idea of ​​doing food delivery anymore, and Baidu’s food delivery has become the word-of-mouth delivery of Dafeng Group, and it is still a tripartite confrontation.

Ele.me made a high-profile announcement of a 3 billion subsidy campaign, and Meituan immediately followed suit and directly launched a 4.2 billion subsidy campaign. Even if the opponent is the Dafeng Group, they have no turning back anyway, as long as someone is willing to invest.

In 2013, Huaxia Catering's annual turnover exceeded 2 trillion yuan, and takeaways accounted for less than 1%. Who wouldn't be tempted by such a big market.

In order to seize the market, Dafeng Group had to spend money in the early stage no matter how much it valued service and technology in the later stage. In the end, Gu Junhui decided to offer the same figure as Meituan, 4.2 billion subsidies.

During the next period of time, food delivery has almost become the hottest topic in the cities where the three major food delivery platforms have settled down.

"Recently, Meituan has 10 yuan red envelopes every day. If you order a 15 yuan meal, you only need to pay 5 yuan."

"Ele.me still has 25 minus 24 coupons. It's limited, but everyone can get it."

"New users of Koubei have a free quota of 30 for their first order, which is equivalent to eating a meal of 30 yuan for nothing."

"Using the three platforms together, each platform will have a big red envelope for the first order every day, which happens to be three meals a day, and 10 yuan a day is enough for meals."

"It's so cool, I hope the three companies can continue to fight, so that we can always enjoy the dividend."

Because of the huge discounts, the number of users of the three major food delivery platforms has skyrocketed, but various problems have also emerged, such as the delivery problem that has been paid attention to before.

Merchants simply do not have the ability to deliver by themselves.

At this time, Meituan and Ele.me have already started discussing this matter internally.

The same is true for Dafeng Group, except that Dafeng Entertainment has often "quarreled" recently because of this matter.

On November 6, Meng Qian came to Dafeng Entertainment to attend a company meeting.

The reason why there has been a strong internal controversy recently is because of the dispute over the salary model of the delivery staff.

One of the considerations that everyone is almost subconsciously now is the piece-based salary system. An order costs five or six yuan, and how much money you can make depends on how many orders you can run.

But someone proposed another salary model, the employee system.

Meng Qian took a closer look at the meaning of employee system on the tablet.

To put it simply, since the company is preparing to build its own delivery team, it must manage the delivery team well, pay them social security, conduct standardized training, and build a service system. As for employee wages, it is also more complicated, with basic wages and order subsidies. , bonuses and more.

In this way, Koubei's delivery staff may only get a commission of one or two yuan for delivering an order, but they have a basic salary to keep there. The idea of ​​proposing this employee-based team is to hope that the delivery staff will not become a dead man. A machine, and a machine without any guarantees.

According to the calculation of the system every day, the company allocates a reasonable amount of orders to the delivery staff according to different time periods. As long as they can finish the delivery on time, they can get a decent income. Reduce the behavior of risking your life just to run a few more orders, because it is not worth it.

But the problem with this plan is also obvious. For example, the upper limit of income is lowered. According to this plan, the only way for the delivery staff to make more money is to extend the working hours. The delivery staff can continue to run outside the prescribed eight-hour working time. If so, it will be calculated according to the salary and paid on an hourly basis.

In addition, a very important point of the employee system is to provide promotion channels for delivery staff, and there are detailed rules and regulations. You can apply for a salary increase every six months. The main criterion for judging is service, not how hard you can run. , the key is whether as a service industry, the service can be done well. This plan is to absolutely not force the delivery staff to run orders with their lives.

Meng Qian took a rough look here, and the quarrel between the two sides also started.

"We can see that now that merchants have lost their delivery capabilities, an industry has emerged, that is, food delivery outsourcing companies.

According to our investigation, these food delivery outsourcing companies actually started with an hourly wage system, which is a bit similar to recruiting temporary workers, but recently they have all changed to a piecework model.

Because of the hourly salary system, it is difficult to motivate the delivery staff. It costs him ten yuan to deliver one order, and ten yuan to deliver ten orders. Why should he work hard? "

"You have overlooked a problem, that is, we have a delivery system. In the future, the delivery orders on our platform will be delivered by our system. For example, delivering five orders in an hour, then this is his job, and he must complete it to Get the corresponding remuneration, and there is a time requirement for how long each order will be delivered, so there is no inertia problem you mentioned.

You know one of the things we've been talking about is once we build our delivery team, how do we position them?

staff? Or temporary workers?

The piecework model is actually a default that they are temporary workers, but they may become special temporary workers who work 12 hours a day and work 360 days a year.

This is not a choice that a regulated industry should make from the very beginning! "

"It's not that we don't want to make specifications, but you have to consider the issues of cost and efficiency. First of all, if you want to build such a system, how long will it take for your technology to mature?

Secondly, if you look at the data on the recent surge in food delivery, have you ever thought about how many food delivery workers there will be nationwide in the future? You want to put them all under unified management. Have you considered how much this management cost will be?

You have to know that most of the platform companies in the market are trying their best to give their services to outsourcing companies. From the perspective of cost control, this is not in the company's interest at all! "

"You're right, all platform companies are now outsourcing their services, so the services of these domestic platform companies are in a mess!

There is no way for consumers to complain, the service experience is useless, and there is no place to reason when something goes wrong!

Isn't our Dafeng Group always trying to change this situation? When I first joined the company, I came here based on the company’s philosophy, so now we have to give up user experience for the sake of profit, is it the same as those companies outside? "

"I didn't say that I don't pay attention to service or user experience, but even if you don't consider the company's interests, you still have to consider the characteristics of the industry. I don't know when Ele.me and Meituan will start building their own teams, but at least I can be sure. Unless they really don't have any business vision, it's just a matter of the past two years.

If they adopt the piecework model at that time, they will definitely be more attractive than our model. You have to know that China is still a low-income country. For this group, you have to consider the characteristics of this group.

It is of course a good thing that you want to standardize this group, but the premise is that you have no competitors. I agree with your starting point, but the problem is that we are now in the stage of competition. You have to consider the issue of competing with Meituan and Ele.me , Will they think about the safety of the delivery staff like us? Or they will consider it, but are they willing to spend a lot of money on solving this problem? "

"In the final analysis, it's still money. If you have to worry about the salary cap, I really have nothing to say. For the delivery staff who are crazy about violating regulations and running orders and can spend a lot of time researching how to deliver more orders in a limited time, go to that kind of outsourcing. A piecework company must earn more than us, that's for sure.

But if you want to make more money over there, people are basically squeezed dry, and there are risks in violating regulations, not only the risks of laws and regulations, but also the risks of life.

And you are right, Huaxia has no shortage of people who are desperate for money, so have you ever thought that there will be a saturation of delivery staff one day.

Because this is an industry without thresholds, if an industry without thresholds can earn 20,000 yuan a month, a group of white-collar workers sitting in the office will jump to deliver food!

What China lacks the most is people. If you consider the issue of income, this is not a long-term thing. "

"It's fine if you want to standardize, but let's do it step by step, and get the market competition done first."

"If you want to proceed step by step, I think some things have to be done right from the beginning, and it will be very difficult to regulate halfway, unless we can become an oligopoly in this industry, but I think it is unlikely, takeaway The huge market and industry specificity of the industry, as well as the current domestic management intensity of monopoly, will in all likelihood be divided into two or three pillars in the future.

And this question can still go back to the interests themselves. I think this is a question of short-term interests and long-term interests. In the short term, our approach will indeed invest more, or a lot more.

But when we mature in the later stage, our better service and more standardized management will definitely reflect the value, and this value will become a return.

Just like JD.com, which I have always been very optimistic about, no matter how well the platform does, JD.com has done a good job in the logistics system. The financial resources and manpower they have spent on the construction of this logistics system are even more reluctant to invest in e-commerce platforms such as Taobao.

But right now I recognize JD the most for e-commerce logistics. From the perspective of long-term interests, as long as our food delivery service is recognized by the market, users are willing to choose our delivery even if it is slightly more expensive in the later stage. "

Meng Qian sat aside and listened to the debate silently, without putting forward any opinions. In fact, if the employee system is adopted, it will be different from the past history. Ele.me and Meituan have not done this, so what will the result be? So, Meng Qian really didn't know.

When the debate was over, Gu Junhui adopted the most direct method, real-name voting.

"Mr. Meng, do you want to vote too?" Gu Junhui looked at Meng Qian and asked.

"Alright, let's see if I agree with most people."

Meng Qian's ticket can only be used as one ticket. There are nearly 100 people at the scene, so it is not very important, it is just a statement.

"Then I initiate a vote, and everyone makes a choice."

Gu Junhui initiated a vote on Fengxin, and a few minutes later, the results of the vote came out.

66 to 29, more people chose the employee system.

Everyone subconsciously looked for Meng Qian's name in the real-name voting list. Meng Qian's choice was also an employee system.

For Meng Qian, his favorite sentence is that truly respecting users, respecting the market, and respecting employees is the philosophy of Dafeng Group and the corporate culture of this company.

For this, he will not hesitate to choose the employee system, even if it is an adventure.

Thank you Marshmallow 0331 for your reward! Thank you for the reward from wandering to Shanghai!