Rewrite the Technological Landscape

Although Fengshang is very popular in China, there is still not much movement overseas.

For this reason, at the beginning of December, Meng Qian went to Dafeng Electronics to hold a market meeting. In this meeting, Meng Qian also invited Kong Jingzhu, who won the Kirin bid, to participate.

"Fengshang's performance is quite satisfactory, but because of the use of domestic systems and domestic chips, there is a natural local dividend in China, but this local dividend basically does not exist overseas.

Moreover, the current environment is not good. The sales of the PC market in the first three quarters of this year fell by 13%, and by the end of the year it is estimated that the annual decline will exceed 15%””

After the people in the marketing department said this, they subconsciously glanced at Kong Jingzhu, then at Fang Chen and Meng Qian before continuing, "Now there is one more thing that everyone recognizes our Dafeng brand, but everyone doesn't really recognize the Kirin that won the bid. brand.

In fact, as the first product to use our high-performance computer CPU produced by Dafeng Group, the market expectations are still acceptable, but because Fengshang uses the system that won the bid from Kirin, many overseas fans have raised various doubts on social platforms.

Looking at overseas users now, they are very conflicted. As many overseas users have said, if Fengshang uses the Linux desktop system, they will definitely buy it, but because they use the winning Kirin system, they want to observe for a while. "

It must be a bit offensive to say this in front of Kong Jingzhu, but it is indeed true, and Meng Qian greeted Kong Jingzhu when he invited him over, today is to tell the truth and listen to the truth.

Combine the opinions of both sides to see if there is any good way.

"I believe that the winning bid for Kirin can stand the test of the market." Kong Jingzhu said very calmly, "But I also told Mr. Meng that this is actually somewhat passive.

No matter how Microsoft disappoints users today, as long as the Windows system does not go wrong, it is impossible for other desktop systems to be significantly better than Windows.

So we still have to find a way to build brand power. "

"And it's the brand power of the whole fashion." Meng Qian added, and then looked at everyone in the company, "Let's talk about your own ideas."

"How about we create the concept of winning the bid to replace the Linux desktop system with the Kirin system? In recent years, the market has always criticized the Linux desktop system, and this road is definitely feasible."

Hearing someone from the marketing department put forward such a suggestion, Meng Qian's face immediately pulled down, "We have cooperated with Linux for so many years, and we have solved many problems with the help of the Linux community. Now that we have our own system, we use Linux as a Stepping stone?

If you do this, who will dare to cooperate with our Dafeng Group in the future? What face do we have to tell others about the reputation and moral standards we have established for so many years? "

Fang Chen subconsciously glanced at the person who made the suggestion, and was going to have a good chat with him after the meeting. The meeting room couldn't help being silent for several seconds before another person, who was also Fang Chen's favorite student, said, "I think we must first give Fengshang A clear positioning of the series.

In ancient times, it became popular because we did the best security. Linux can eat a market like Windows because it conforms to the anti-Microsoft sentiment of a group of people. So what is the core selling point of Fengshang now? What is the core competitiveness?

We want to create this thing. If it is only satisfactory, Fengshang may never gain a foothold overseas. "

"Then what do you want to focus on as your core competitiveness now?"

"Ecology."

Meng Qian turned the pen in his hand, "Tell me in detail."

"In the past few years, ecology is no longer an unfamiliar concept. Everyone knows that many product disputes have risen to ecological disputes. I have carefully considered that the biggest feature of winning the bid for Kirin is its strong compatibility and openness. It is also related to the concept of low-level technology at the national level.

In terms of openness, neither the Kunlun system nor the Windows system can compare with the winning Kirin, and in terms of compatibility, the Linux system cannot compare with the winning Kirin.

The characteristics of the winning kylin are very suitable for the establishment of a huge ecology in the later stage, so it depends on whether the winning kylin has enough ambition to build a large ecology.

As long as Kirin, which wins the bid, has this ambition, Dafeng Electronics can clearly separate the three computer series of Shanggu, Fengshang and traditional style, and operate them as three brands.

My suggestion for the traditional style series is to continue to use the Linux desktop system, unless one day there is something wrong with the Linux desktop system and we have to change it before considering winning the bid for Kirin.

However, it’s time to consider fully replacing the processor with our own products, especially the series that we just cooperated with AMD. Anyway, we don’t have much cooperation with AMD, so we can consider changing it next year. "

After pondering for a while, Meng Qian turned his head to look at Kong Jingzhu, "What does Mr. Kong think?"

"I think this idea is very good." Kong Jingzhu affirmed this, "But at present, it is unrealistic for Kirin to go out and rely on users to counter force the ecology after winning the bid."

"Then consider starting from upstream to find more partners." The employee in the marketing department answered, "I heard that Dell came to your company recently."

"Dell?" Meng Qian didn't get this news before, so he was a little surprised. He also didn't know that Dell had cooperated with the winning Kirin in his previous life, and some of Dell's computers were pre-installed with the winning Kirin system.

However, Kong Jingzhu's next sentence directly made Meng Qian understand the whole story, "That's right, because Dell wants the Chinese market."

In this life, Dell is more active in wanting to cooperate with the winning Kirin than in the previous life, because the fashion allows Dell to see the reaction of the Chinese market to the domestic system more clearly.

After all, Fengshang only has such a notebook now. At this time, the large-scale market is vacant. Dell has several new products waiting there. If all of them are replaced with the winning Kirin system, Dell’s sales in the Chinese market will be promising. It exploded.

"But Dell now means that it will only use the winning Kirin system on the computers sold in China, and overseas Dell still uses the Windows system." Kong Jingzhu's next sentence raised another question, "We will work hard to strive for more There are more markets in some countries, but it is absolutely impossible for Dell in the western market to adopt our system at present."

"I don't think it matters. At least Kirin can still cooperate with Dell after winning the bid. Unlike us, these American companies almost blacklisted us directly. No matter how we push our flight series, we can't push it." After saying this, the office Many people smiled bitterly subconsciously.

"I think that through the temptation of the Chinese market, it is the most realistic way to establish cooperation with more companies as a start.

The idea of ​​exchanging the market for technology is basically unworkable now, but exchanging the market + technology for ecology may be a model that can be tried in the next few years, and I think it will be a very useful strategy.

While they are still willing to cooperate with the winning bidder Kirin, they first expand the cooperation. Cooperation usually only needs the first part to go out, and it is not so simple to loosen the ties later. "

Kong Jingzhu thought about it seriously for a long time, "I think Director Lin's idea is very strategic. We really need to build a core competitiveness. I will not talk about the ecological and non-ecological issues now, but focus on openness and compatibility. Fight, we have the confidence."

"Since Mr. Kong agrees with this idea, let's study this direction carefully."

"good."

The next step is to discuss the details. After the meeting was over, Kong Jingzhu couldn't help asking Meng Qian in private, "Will the Feilong series come out?"

Meng Qian shook his head, "Although the words are not serious, they just don't want to use our chips anyway.

Fortunately, Huawei is willing to replace our chips on a large scale, and we also have enough product sales.

The general situation now is that when we go to purchase their products, most companies are still willing to sell them. After all, there is money to be made, but it is getting more and more difficult for us to sell our products. "

Kong Jingzhu also sighed softly to express his helplessness, "Then what are your plans going forward?"

"What plans can you have? Soldiers come to cover up the water and cover them with soil, and be a qualified opponent."

Thank you for the reward from wandering to Shanghai!