Rewrite the Technological Landscape

On the morning of July 28th, Dingding held a press conference, which attracted the attention of a large number of netizens. Even before the press conference started, Dingding’s press conference rushed to the top of the list, because Dingding was promoting At the time, I wrote a sentence: Counterattack from DingTalk.

This stalk has to start from last year. In 2018, DingTalk was listed in Xiangjiang, and it plummeted for a week. In fact, that plummet was just bad luck, because it happened to catch up with a fierce confrontation in the environment of global technology companies at that time. All technology companies are falling, and Dingding is also falling.

As a result, at that time, a large number of netizens suddenly admitted on the Internet that Dingding’s plunge was because they were shorting, saying that this was a counterattack against Dingding and from migrant workers.

To express dissatisfaction with the haze that DingTalk has brought to the workplace over the years.

In fact, everyone knows that the plunge was not because these people were shorting DingTalk, but because they all knew that it became a meme at the time, and everyone joked that it was a successful counterattack against DingTalk.

It is precisely because everyone knows the truth and knows that this is a stalk, Dingding used this stalk to promote this press conference, and the effect is really good.

The Internet exploded immediately, and netizens shouted that the workers were reunited, and even claimed that a new war had begun, which was very lively.

At the press conference, Song Zhenluo, who rarely appeared in front of the camera, was present in person and brought the real theme: the era of cloud digitalization.

Song Zhenluo said on stage, "Ten years ago, enterprise digitalization was a new concept, and it was an important decision for enterprises to seize the opportunity in the Internet era. Today, ten years later, enterprise digitalization has become A rigid need is the basis for an enterprise to participate in competition and even survive in this era.

Today, enterprise cloudification is becoming an important decision for enterprises to seize opportunities in the cloud era. We have reason to believe that ten years later, enterprise cloudification will become a rigid demand in the more mature cloud era. The survival of enterprises in that era was fundamental.

Moreover, the relationship between cloud computing and enterprise digitalization has also changed. Cloud computing has changed from a supporting technology for enterprise IT transformation in the past to a transformation foundation for comprehensive digitalization of enterprises.

Simply put, the future will be an era of cloud digitalization.

Next, we will talk about this era of cloud digitalization from three perspectives. "

Song Zhenluo opened the PPT, and there were three sections on the PPT: cloud development, cloud application, and cloud management.

"The Dafeng Group, which everyone is very familiar with, was the first to propose and implement large-scale cloud development. Since the Dafeng Group, Ali, Yinghaiwei, Baidu and other companies have successively launched their own cloud development platforms.

Traditional development faces three major problems: high development cost, difficulty in acquiring users, and poor scalability. The emergence of cloud development has greatly reduced development and operating costs, but we must be clear that cloud development solves the problem of development convenience. problem, not a problem of development difficulty.

Let me make a simple analogy and everyone will understand that development is to make braised pork. Traditional development means that I want to make a dish of braised pork. I have to buy meat, prepare side dishes, seasonings, and rent a kitchen. Knives and cutting boards are required to cut the meat.

And the growing trend of cloud development is that you want to make a braised pork, all the kitchen utensils, all the ingredients, enough meat is there at any time, you can use it if you want, but with all these, you can make the braised pork Is the meat ready?

Obviously, whether the braised pork can be done well does not depend on whether everything is ready, but the significance of cloud development itself is undeniable, because this environment that can be prepared at any time is for a specific person. When I want to make braised pork for the first time, it is indeed a lot more convenient.

It's just that what we are considering is whether it is possible to make the development difficulty easier.

At this time, let's go back to the example of braised pork. Is it possible to make it easier to make braised pork? "

There were some voices from the audience, and Song Zhenluo walked in one direction, "I just heard the same answer as we thought, the recipe.

For those who are not very good at cooking, recipes are a way to make cooking easier. Is it possible for us to provide recipes for our developers in cloud development?

Obviously, it is possible, we use the big data modular development matching technology.

When our developers are developing an application, they can use our technology, and he will assist you throughout the development process.

But there is an obvious bottleneck here that lies in the difficulty of development. Let’s use cooking as an example. It is difficult for a novice cook to become a five-star chef in a short time by relying on recipes, but a rookie can rely on recipes. Make more home-cooked meals in less time.

Similarly, our big data modular development matching technology cannot help developers directly complete a large-scale product development with complex business logic or complex architecture, but it has a great effect on the development of some small applications .

And our DingTalk target customers have always been SMEs and even individuals. Our aim is to make the digital transformation of SMEs easier and easier. Therefore, for our target customers, our technology is useful. "

Song Zhenluo showed a case of technology use, and then began to say, "Now that we have finished talking about cloud development, let's talk about cloud applications for the next topic. Quantitatively, it has developed very rapidly in recent years.

However, due to various reasons such as technology and cost, most cloud applications are still difficult to compare with traditional software with the same functions. Now the more mature cloud applications are similar to office software, which is very convenient even if traditional software is used.

The popularization of cloud applications seems to have encountered a bottleneck, but our company has thought of a brand-new model that combines these mature and seemingly simple cloud applications, and finds a suitable application scenario where it is necessary to choose cloudization, thereby motivating users Enthusiasm to use, such as our cloud enterprise management system.

In addition to cloud applications, this also involves our third topic today, cloud management. "

Netizens who were watching the live broadcast immediately exploded for DingTalk's counterattack.

Song Zhenluo calmly introduced DingTalk's cloud enterprise management system on the stage, "The cloud enterprise management system can further track the dynamics of employees, especially the dynamics of employees who go out, whether it is real-time positioning or the transmission of large amounts of data. become more convenient.

In addition, the front-end of enterprise management applications is easier to use and fragmented, while the back-end support system is more systematic and logical, thereby helping enterprises reduce costs and use resources flexibly, conveniently, and anytime, anywhere.

Moreover, through cloud-based internal communication, 360° circular communication with no dead ends can be realized, helping enterprises to achieve large concentration, large control, big data, and big communication.

To put it simply, the cloud enterprise management system can continue to extend the convenience of our enterprise management, further break down the barriers between employees at all levels, so that managers can more clearly understand what employees are doing, and formulate enterprise development plans with an overall view.

Of course, our biggest service target is small and medium-sized enterprises, which can greatly improve the efficiency of company management and development at a cost-effective cost. "

The barrage has completely exploded right now.

"For the sake of future generations, the righteous men gather today, and the power will be destroyed!"

When netizens were "attacking" DingTalk, Song Zhenluo stood on the stage and said the real focus of today's press conference.

Song Zhenluo showed everyone a market distribution map of DingTalk. Judging from the distribution map, DingTalk has a high market share in China, but it is higher in free software.

DingTalk's main charging content, the core market is all overseas, not domestic.

At the end of the press conference, Song Zhenluo proposed DingTalk's three-year market launch plan: DingTalk plans to expand the overseas market by five times within three years, and rely on technological advantages to become the preferred brand of cloud services in the hearts of overseas SMEs.

For this plan, DingTalk has prepared sufficient capital and manpower. From the second half of 2019, DingTalk's crazy expansion is about to begin.

For netizens, the overseas expansion plan that Song Zhenluo mentioned at the end did not attract their attention, but for overseas companies, especially American companies, this is the most important content today.

The cloud services of Dafeng Group, Alibaba, Huawei, Microsoft, and Amazon have gradually formed their own core battlefields in the process of continuous development, and the energy of these first-line brands is basically concentrated on large enterprises, but because Dafeng Group is too powerful, Microsoft Amazon has been trying to transform to expand market share.

More general and convenient cloud services have been their important focus in the past two years, but at least from today's press conference, they have not done as well as Dingding, a cloud service company that has long focused on small and medium-sized enterprises.

And once Dingding makes efforts in overseas markets at this time, it will break the new direction they originally wanted to try.

Song Zhenluo almost said that I just want to work for these American companies.