Super Resort System

Chapter 197 Establishing a Brand Center

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Afterwards, Li Yang used the ten ordinary lottery chances again. In the last four out of ten draws, he won the "diving skill card, calligraphy optimization card, memory improvement card, and..."r

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"Persistent card?" r

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Seeing this last prize, Li Yang was suddenly a little confused. r

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What kind of persistence method is this enduring card, could it be... r

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Li Yang wanted to get into trouble, with a silver smile on his face... r

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Immediately, I carefully looked at the function introduction of the system. This is not a skill card, but a function card, and it is a one-time function card. r

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After use, Li Yang can continue to maintain his peak physical fitness for 24 hours without any fatigue or side effects afterwards. r

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"I'm going, this is amazing, lasting 24 hours of peak physical fitness, that means I can do it all the time for 24 hours..." r

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"Push-ups, sit-ups, etc., you won't feel tired. If you run a marathon, I'll go... I won't lose everything in seconds!" Li Yang added heavier luggage, "Hey, the system's prizes are really amazing. Ah!" r

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Li Yang's ten lottery chances are system rewards for member tasks. At present, the number of club members has reached 365. r

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According to the previous system task reward mechanism, in addition to the ten lottery opportunities, Li Yang has also obtained the right to price hotel rooms independently, and the turnover is all owned by Li Yang's company. r

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Judging from the current growth in the number of members, the 500-member requirement will soon be reached.

In that way, he will also get a system robot assistant, which is the reward that Li Yang yearns for. r

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The system is so powerful, and the rational robot assistant must be very good. Maybe it will give a lot of help in his career in the future. r

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He already knew about these rewards when he was driving by himself, but he was not in a hurry to draw the lottery, and because he had obtained more operating rights, Li Yang had been thinking about the project about the RV campsite during his self-driving this time. , and also carefully and seriously thought about the company's future development and the hotel's next strategic adjustment. r

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My company will definitely grow bigger and bigger in the future. From the current point of view, my company will operate Youmao Inn, Youshan B\u0026B Hotel, and a self-driving RV campground to be built at the same time, which will definitely be involved in the future. Resort field. r

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In the future, there will be countless stores, departments, and personnel involved, and the company's business will become more and more complicated. r

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In fact, many companies did very well when they were small in the beginning, and their operations were well organized. r

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On the contrary, as it grows bigger and bigger, there is no good transformation, or a good management, which leads to various irreversible problems. Either it will die prematurely, or it will be stuck in place and cannot move. r

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In Li Yang's view, although the scale of his company is not particularly large at present, he must be forward-looking, plan the future on a higher level, and make preparations, so that when the company develops rapidly, it will not Being stretched thin, there are problems that cannot be dealt with in one way or another. r

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So on the second day after returning to the city, Li Yang returned to the Youshan B\u0026B Resort Hotel and held a high-level meeting. On the one hand, he learned about the work progress and situation at this stage, and on the other hand, he carried out the company's next strategic planning and organizational structure. Adjustment. r

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On the way back two days ago, Li Yang informed Yang Li and the others to prepare, so at today's meeting, Yang Li first elaborated on the operation of the hotel and the problems encountered at this stage. r

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"Mr. Li, the above is the work report at this stage!" Yang Li returned to her seat. r

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Li Yang nodded. He was not at this stage. Yang Li managed the hotel very well, but only in the daily operation and management. However, in terms of marketing and brand activities, it was obviously insufficient. r

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Of course, Yang Li is good at operation management, not marketing, and her marketing department is only two young staff, and there are no real high-end professionals in marketing. r

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I used to do it myself and marketing companies. r

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This is also one of the very important issues exposed at present. Even though Li Yang and the others have their own very powerful self-media, they cannot fully utilize it, so this is one of the keys to Li Yang's thinking and adjustment. r

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"I will put the construction of the Yamashita Hotel on the agenda in the next few days, and I will take full responsibility for this!" Li Yang said, the approval procedures have been completed in the past two days, and the construction can be started at any time. r

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The Foster slide project is currently running very well and is very popular with customers. However, Li Yang's construction of this project is not just to add an amusement project or a fee-based project to customers. r

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What he hopes more is that this project can be used as another selling point or attraction point to cause some popularity on the Internet, so that the entertainment project and the hotel itself will complement each other and attract more guests. r

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Of course, in terms of marketing, the current team is definitely not able to do it, and he has nothing to complain about. r

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"In the future, our company will set up a brand center and different project teams to be responsible for different business sectors!" Li Yang continued, "After this period of operation, our hotel has become stable, but we cannot satisfy the status quo. And this hotel is not the last project of our company! r

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This time I went to Xizang to inspect the RV campsite project. In the near future, we should also build a RV campsite in Ranwu Lake. r

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Of course, according to my plan, we still have a lot of projects to do in the future, and we will even consider running a resort! "r

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Li Yang's words were a bit beyond everyone's thinking pattern, Yang Li was better, but the others were obviously a little confused. r

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"At present, most of our team will continue to stay in Youshan Hotel and be responsible for operating the entire hotel, but your future development path is not limited to this, you will be our company's first team in hotel operation and management. The team also hopes to become a mature and professional team, and become our mainstay in the future!" r

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"I will set up a brand center in Chengdu next, and will be responsible for the marketing of our company's Youmao Inn, Youshan Hotel, and future RV campgrounds, as well as the operation of our company's self-media and customer resources. Integration and more!"r

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The establishment of a brand center is one of Li Yang's important decisions. r

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In fact, for many small and medium-sized enterprises, the company's own product line and brand are relatively simple, and the customer group is relatively simple and easy to manage. In this case, only the establishment of the marketing department can meet the needs of the brand, market, public relations and so on. r

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However, when the company's business gradually grows and becomes a group company, the product line becomes complex, or it gradually evolves into a unit brand structure of a business unit sharing a brand, it is often necessary to establish a group-level department to serve the corporate brand as the core. Resource integration, brand business promotion and strengthening, this department is called the brand center. r

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Regardless of the current situation or the future development strategy, the establishment of a brand center is both necessary and urgent. r

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Of course, to establish a brand center, what he needs most is the corresponding high-end talents. r

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"I have listed a few recruitment positions, Yang Li, you are responsible for helping me contact the headhunting company, and you will come with me for the interview!" Li Yang said. r

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"Okay, Mr. Li!" Yang Li took the document handed over by Li Yang and looked at it carefully. r

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In the next few days, the construction of the Yamashita Hotel officially started, and Li Yang was busy looking for a suitable office space in the city as the future brand center of his company. r

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