Super Resort System

Li Yang and Adrian stayed in New York for three days and visited several local high-end travel agencies. On the one hand, they tried their best to attract customers, hoping that the travel agencies could export more high-end customers for the hotel.

The other party conducted an in-depth discussion on hotel products, and also talked a lot about the frontiers of the market, as well as the current travel consumption trends of high-end consumer groups. Li Yang has really benefited a lot, and also has a new understanding of the high-end market in Europe and America. .

However, as those travel agency bosses said, most people are more willing to experience the newly opened hotels, so every year, there are so many newly opened hotels that become famous, and the guests are so eager to find a bed.

This is unmatched by an old-fashioned hotel like George V. Even if the hotel is completely renovated and renovated, it is difficult to match. Therefore, what an old-fashioned hotel can strive for is stable service quality and reputation, and on the basis of maintaining good old customers, slowly Add new customers and their secondary purchases.

If you want to quickly absorb new customers, it is not realistic. After all, this is far inferior to those new hotels, and new hotels are born every year, and competitiveness will always exist.

Not only that, at present, the George V Hotel is facing roughly the same problems as many old-fashioned hotels. The European and American markets are weak, and it is more and more difficult to achieve a breakthrough.

There are not many people who can maintain a very good business situation like George V, this is because of the heritage of the hotel itself, as well as the support of the landmark location and brand.

Therefore, in Li Yang's view, the hotel's method of breaking the game is actually in the Huaxia market. How to attract more high-end Chinese customers is the top priority of the hotel, but this is also what Adrian is not good at.

"We have also analyzed the potential of the Huaxia market at present, but unfortunately we have tried many methods with little success. I even felt that what I had learned didn't seem to work in the Huaxia market!" On the plane, Adrian said with a wry smile.

"Actually, it's just unacceptable!" Li Yang said with a smile, Adrian is indeed very good, but just like the hotel invested by the Saudi prince in Huaxia, it also ended bleakly due to the unsatisfactory environment of the operation team, and finally had to sell.

The main reason for this is that they do not have a thorough understanding of Huaxia, and they do not understand Chinese people's preferences, ways of thinking, and Chinese people's consumption concepts.

However, their natural sense of superiority makes them reluctant to hand over real rights to Huaxia people. Therefore, even if some companies employ Huaxia executives, they have never listened to their opinions seriously.

This leads to the reason why they feel that they have tried their best, but still cannot change the status quo.

But now things have changed,

Li Yang, a Chinese from China, became the boss of King George V directly, so his decision can definitely be carried out. This will definitely be of great help to the reform of the hotel and the opening of the Chinese market.

"Huaxia market, this is what we are good at, which is one of the reasons why Prince Alwaleed sold the hotel to us. He hopes that our team can bring new breakthroughs to the George V Hotel. Of course, the hotel is currently The service is impeccable, and the quality and reputation of the hotel are beyond reproach.

Just to really open the Huaxia market, our hotel still needs to make some changes! "Li Yang said in a deep voice.

"I would like to hear about it!" Adrian looked at Li Yang very seriously, with an expression of asking for advice. In fact, he also wanted to seek a breakthrough.

"I'm just a preliminary idea, and we need to do market research before making a decision. First of all, I think we need to make appropriate adjustments to the decoration style of some rooms!" Li Yang said.

Adrian frowned slightly. He really didn't expect this answer. For hotel rooms, he believed that King George V was definitely at the forefront of the world and once led the trend of the industry.

Li Yang can actually understand Adrian's doubts, but that's what he doesn't know about Huaxia.

Europeans and Americans and Chinese people have gradually different understandings of luxury. If it was placed a few decades ago, Chinese people may still be very obsessed with European and American luxury decoration styles.

After all, it was a backward era, and after decades of development in China, the concept of Chinese people has changed a lot, and it is not blindly regard foreign things as good things.

In terms of aesthetics and quality pursuit, I also have my own thoughts and habits. Therefore, the layout and decoration style of the luxurious rooms in the George V Hotel have actually deviates from many Chinese aesthetics, and the room structure and furnishings are also the same. .

If some rooms can be adjusted, it can definitely have a very good effect to receive Chinese people.

"The second is to adjust the restaurant dishes. We need to design a menu specifically for the taste of Chinese people!" Li Yang continued.

He is very clear that the Michelin restaurant in the George V Hotel is indeed excellent and very authentic, but the so-called authentic is actually a double-edged sword.

Take desserts as an example. Westerners have a much heavier taste than Chinese people. The sweetness they are accustomed to, or what they consider authentic desserts, is simply too sweet for Chinese people, too tired to eat.

Therefore, the real authentic French food may actually be uncomfortable for most Chinese people. As an experience, it is barely okay to try it early, not to mention impressive and memorable.

Just like McDonald's and KFC have adjusted their tastes when they entered the Chinese market, this is not to say that they are not authentic, but to adapt to the market.

Of course not all are like this, there are exceptions to everything.

Food is definitely one of the important parts of travel, and it is one of the reasons why hotels keep customers and attract customers to come again.

Therefore, if we want to attract Chinese consumers well, we must first adjust our diet.

"I will hire a chef in China later. He is also very good at French cuisine. He has even participated in many Michelin competitions. He knows the taste of Chinese people very well, so he has made adjustments to many French dishes, and even researched and developed them. We have made a lot of fusion dishes. We have adjusted the restaurant at Pandora Resort Hotel and the Four Seasons Resort Hotel in Bora Bora, and the effect is very good. At present, the restaurant is highly rated among Chinese tourists, and its business is surprisingly good!” Li Yang has accumulated a lot of experience and contacts through the rectification of Pandora Resort Hotel.

For example, in terms of chefs, he has mastered some French dishes that can perfectly integrate French and Chinese dishes, and can make French dishes that are more suitable for Chinese tastes.

For the top rich people in China, they have eaten pure French food for a long time, so their requirements for food are no longer a stage of demand for taking pictures.

It is the habit of eating and eating comfortably, so the rectification of the hotel's cuisine is one of the key arts to attract China's top rich people to stay.

After all, people take food as their heaven!

Li Yang talked a lot with Adrian, and also brought up many small details of rectification. Although some of them Adrian did not understand very well, Li Yang is the boss after all, and he really needs to seek breakthroughs now, so as long as If there is hope, he is willing to give it a try.

In the next few days, Li Yang and Adrian went to Singapore and Japan Island and other places one after another, visiting high-end travel agencies there.

When they returned to Paris again, this year's Paris Fashion Week was about to start, the hotel was about to usher in a peak of passenger traffic, and they had already received news that the princesses of the Saudi royal family were staying.

This is the second time after a two-year absence, the princesses of the Saudi royal family came to participate in the Paris Fashion Week event. Like the last time, they packed the rooms on the eighth floor and the first floor.

And because of the special status of these princesses and members of the royal family, the guest room on the eighth floor has to undergo a big change and decoration, which is even more exaggerated than that of the Thai princess.

"As requested, two of the suites will be converted into cloakrooms to store their clothes and purchases, and one of the suites will be converted into a kitchen, and as last time, they bring their own royal chef.

Two of the suites were converted into restaurants! In addition, all the people who came this time are women, so all the service personnel, including security personnel, are required to be women, and all men will be prohibited from entering.

Window glass in all rooms, any transparent areas, should be covered with window paper to prevent anyone from seeing inside! "The room manager was in a meeting about the request for this Saudi royal stay.

"All the drinks in the rooms must be removed, and all items and items that are contrary to their religious beliefs must be cleaned up without any omission! In addition, I will print out the specific requirements for the layout of the room and give it to each of you!"

The Saudi royal family is no stranger to hotel employees. Generally, the males of the royal family are better when they check in, and the women are more demanding when they check in.

For all the male staff of the hotel, this group of female royals is both familiar and unfamiliar. They have arranged rooms for them more than once, but they have never seen their true colors.

"The royal family will check in a week later. At ten o'clock in the morning, the security personnel will first go to the hotel to conduct a security check. The princesses are expected to arrive at twelve o'clock! Well, everyone will follow the work we have just assigned!"

In the days that followed, the hotel staff became more busy. In addition to the Saudi princesses, there were many celebrities and other royal aristocrats staying at the hotel during Paris Fashion Week.

Some of them have more or less individual requirements for the room. Even if there is no requirement, the hotel will make appropriate adjustments to the layout and display in the room according to their previous check-in files and habits.

In order to meet this peak in passenger flow, the study staff of Dream Catcher Group brought by Li Yang also joined the work to assist the hotel staff in their work, and also better experience all the services of the hotel.

"Are these clothes and shoes?" He Xiaoxiao followed two hotel employees to the warehouse to sort out the customers' storage.

"Yes, these clothes are stored with us by Mr. Johnny, who comes to Paris on average once a month, so he stores some clothes and shoes and other items directly with us so that every time he comes here For wearing and taking pictures.

We need to iron the clothes again and put them in his room before he arrives, in fact we have been taking care of these clothes and shoes for him! ' said the waiter.

He Xiaoxiao nodded, and it was really insightful. Sure enough, the service is endless. No wonder there are so many customers who will stay here again and again. For example, this Mr. Johnny thinks this is his second home.

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