Technology Bigshot

In the early morning, Ren Hongzheng is sitting on the open-air platform of the villa, closing his eyes and thinking. A new day is about to begin. It has become commonplace to think quietly for a period of time every morning. A short meditation can clear up the thoughts of the whole day. Hangzhou 19th floor love novel

"Honey, the first week of the film's release is over, don't you pay attention?"

When Ren Hong opened his eyes and looked at the scenery on the reservoir, Gao Yue's lazy voice came from behind him. She obviously knew Ren Hong very well and knew that he didn't want anyone to disturb him when he was thinking. After such a long time, he has also mastered the rhythm very well, and he started to ask questions shortly after the other party opened his eyes.

"Hmm..." Ren Hong made a nasal sound.

Gao Yue was wearing a white long-sleeved dress, which just covered her upper body. Her exquisite figure was looming, and her pair of white breasts were particularly alluring. She stood lazily behind Ren Hong with her back against the wall pillar, "There are some interesting film reviews, let me read them to you."

Hearing this, Ren Hong looked back curiously at the other party. Gao Yue smiled, and then said: "While watching "Jurassic World 7", I have been thinking about a question, what is the power that can drive so many people to get close to danger so intimately, and cultivate extremely Dangerous dinosaurs... This is the evaluation of the film by The New York Times, which is a bit intriguing, which is equivalent to implying that the public dinosaur park is dangerous, and I suddenly found that this newspaper always disagrees with us."

Gao Yue raised her eyebrows lightly, quickly passed this paragraph, and turned to look at another media, "Hollywood Reporter" commented: "Ten minutes into the movie, I already knew who would die. There is nothing new, but the special effects and dinosaurs are cool enough, occupying half the time of the whole film, which may be the biggest highlight. No matter if it is a sequel movie, it can't escape the so-called "cliché" vicious circle , this film is no exception. I believe that the first "Jurassic Park" 34 years ago will definitely be fresh in the memory of many fans. However, the reason why it is a classic is that it cannot be copied, even if it is 34 years latent. "

"Please, can you announce your happiness early in the morning." Ren Hong looked at Gao Yue helplessly, and said angrily.

"There are bad ones and good ones, but report the bad ones first and then the good ones." Gao Yueyan showed a charming smile, "The evaluation of the film on imbd is mediocre, with a score of 69 out of 10 and a 74 on Rotten Tomatoes %, not bad, especially for a popcorn-style commercial blockbuster."

"Film critics don't contribute a lot of dollars to my park. I still pay more attention to the public's feedback." Ren Hong said.

"The box office revenue is the best manifestation. The first three days of screenings have ended, and Universal has sent a copy of the box office data. As expected, the box office has exploded, and many markets are leading in all directions. Among them, there is no suspense at the North American box office. , and broke the first week record of $23.8 billion set by "Star Wars 7", reaching $2.8 billion. But North America is not the first market in the first week of box office revenue. "

"Local?" Ren Hong asked curiously. For Hollywood movies, China's mainland is the second largest box office, but for the global film market, China's mainland has long surpassed North America to become the world's largest film market. Except for the home region, it is simply impossible for other markets to surpass North America. Hangzhou 19th floor love novel

Gao Yue nodded lightly in agreement with his guess, and said, ""Jurassic World 7" also reached the top in China without any suspense. In the first weekend, it won 19.3 billion yuan in one fell swoop in three days, which is 296.9 billion U.S. dollars when converted into U.S. dollars. The difference is that in North America, the box office revenue of offline theater companies surpassed that of online theater companies in the virtual world by a slight amount. But the opposite is true in China, where online theater companies not only surpassed offline theater companies, but also accounted for Among them, the emerging online theater companies under Youku/Tudou contributed the most, among which 6.4 billion yuan of box office was contributed by them, accounting for more than half of the box office of online theaters.

"

Such data in China can be attributed to the popularity of the virtual world. Greater China is the fastest and most efficient virtual world popularization, and the government fully supports it. Compared with foreign regions, it is reasonable. But generally speaking, the gap between online and offline box office revenue is not too big. Many viewers have watched it repeatedly. Knowing that underage children cannot enter the virtual world is one of the key factors that make the film so popular.

"How much was the global box office revenue in the first week?" Ren Hong nodded and asked again.

"The film was released simultaneously in more than 40 countries and regions. Excluding the North American and Greater China markets, the rest of the region earned US$22.7 billion in the first three days of the week, and the global box office reached US$803.9 billion. , 6, 7, 800 million US dollars, broke a new record for the summer file, and the mainland broke 59 records such as 200 million and 2.5 billion US dollars for the first time."

Listening to this series of data, Ren Hong suddenly said regretfully: "It's a big loss!"

"Huh? What's the matter?" Gao Yue looked at him suspiciously.

"I should have increased the profit share negotiated with Universal to 30%, and I even gave up a few percentage points. As long as the film does not drop sharply in the later stage, it will not be a problem to get the total box office of 2.5 billion, which is equivalent to earning 200 million less. , It’s a loss, it’s a big loss!” Ren Hong shook his head straight, and said to himself.

Gao Yue burst out laughing when she heard this, and said, "You'll be content, you don't need to do anything to get 500 million, plus the 300 million authorization fee will be 800 million."

"Then it must be able to win 2.5 billion at the box office."

"We don't lose if we can't take it down."

"If it's not a hidden loss, then it is!"

At this moment, after getting the box office data of the first week, the boss of Universal Pictures, Thomas Tull, was almost laughing in his dreams. The first week's box office exceeded 800 million US dollars, an unprecedented world record, and it was more efficient than stealing money.

In the first three days, 800 million U.S. dollars were blown out, and the entire Hollywood and film industry were stunned by this string of numbers. Before the release of "Jurassic World 4", it was generally not favored by the outside world, but it exploded 511.8 billion US dollars worldwide in the first three days, and finally stepped on the same year's "Avengers 2". The unpopular monster movie caught everyone by surprise.

After 12 years, this scene is repeated again, but this time thanks to the exaggerated box office pre-sales as a benchmark, the outside world is unanimously optimistic about the "Qian Jing" of "Jurassic World 7", but even so It exceeded everyone's expectations.

The explosion of the movie has also increased the value of the entire dinosaur ip. Universal Pictures took a huge risk this time not only to spend 300 million US dollars in licensing fees, but also the production of the film was fully borne by the Universal family. I have to say Thomas' courage It is impressive, and the risk involved is self-evident. The only profit point for Universal to pay such a high price is the box office of the movie. Only when the movie is a big hit can it make a profit. Otherwise, even the underwear that is bound to lose will be sold to redeem itself.

Now this big bet has begun to pay off. The box office of the first three days exceeded 800 million U.S. dollars. The production and publicity costs of "Jurassic World 7" have been recovered, and the box office of the second week will definitely be able to recover 300 million U.S. dollars. Authorization pays the cost, and the box office obtained afterwards is a large-scale profit.

Undoubtedly, Universal Pictures has become a big winner, but the biggest winner is Matrix Technology, which basically did nothing. Soup, and the biggest benefit is undoubtedly the ip association authorization.

Among them, the big brands headed by Coca-Cola paid a high licensing fee, and the "dinosaur" industry chain began to show its power gradually.

Under the influence of this year's summer phenomenon-level movie, dinosaur theme parks around the world have also ushered in a new peak period of new tourists. Driven by strong related industries, the value of dinosaurs has been developed unprecedentedly. Over time, they finally gradually converged on the real-life dinosaur park on Diaomen Island.

(To be continued) (To be continued.)

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