The Black Technology Era of Xueba

The 480th chapter marches into Europe (2)

Qian Yi immediately thought: "Lin Li mentioned yesterday that the Ubisoft Ubisoft team has been living in Pangu Technology for a week to discuss cooperation matters. Are we going to use this to enter the European market?"

Xiao Ming said: "Yes, as the most brilliant game company in the past, it is also seeking changes under the impact of the mobile Internet and new game companies."

"They are looking for cooperation in equipment and ecological chains."

Equipment - Qinghe equipment.

Ecological chain - a virtual reality ecological chain based on Qinghe equipment.

Ubisoft should be the best memory of a generation.

From "Rayman" to "Assassin's Creed", from "Prince of Persia" to "Splinter Cell", one by one high-quality games accompany everyone's growth.

But I don't know when, times have changed.

The popularity of the Internet has impacted games on PC, XBOX and PS. Ubisoft's revenue and profits are far behind those of Blizzard in the United States and Penguin in Xia. In recent years, with the rise of chicken-eating, The annual revenue of the once dominant player in the game industry has been left far behind by the development of the Blue Hole that eats chicken.

Times are changing, and Ubisoft, a former game developer giant, clearly recognizes this, and it aims to target the most important trend of future games - virtual reality.

Ubisoft has partnered with companies such as Apple, Google, Sony and even Penguin on virtual reality games, but they have all ended in vain.

The most important reason is that Ubisoft sees no hope in cooperating with these companies.

Virtual reality agrees, it's hard to do, and especially hard to catch on.

Ubisoft is an expert in the gaming world, and it knows exactly what users want.

Users will definitely not like to play games with heavy helmets, nor will they like to go to the virtual reality game room in the street or in the business district to finish the game.

Even if Ubisoft and the above-mentioned companies have cooperated to make some virtual reality games, these games still do not see any profit point.

However, Pangu Technology is different. Ubisoft's team has used Ubisoft's Xiaguo branch in Shanghai to have a detailed understanding of Qinghe I equipment and Luoxia City. They are quite sure that the future virtual reality game module is in the hands of Pangu Technology. Therefore, A delegation will be sent to Pangu Technology to negotiate.

This time,

Both Pangu Technology and Ubisoft have cooperation needs.

Ubisoft needs Pangu Technology's technology and equipment, and Pangu Technology needs Ubisoft's influence and market in Europe.

Pangu Technology once hit the European market. As early as after the successful development of Ozawa’s voice assistant, Pangu Technology and Huawei jointly attacked the European market. As a result, they fought head-to-head with Google, and no one took advantage.

However, in Xiao Ming's mind, Pangu Technology actually failed in the European market.

The subsequent chips and Pangu systems entering Europe are not because Pangu Technology took the initiative to establish the European market, but let the large and small European agents and users purchase the chips and install the system by themselves.

Some time ago, the Tianhe driverless new energy vehicle also lost the opportunity to enter the European market under the guidance of some Western companies and foundations.

In general, Pangu Technology actually does not have any formal institutions in Europe, and has never officially entered the European market.

Learning from the lessons of the previous impact on the European market, Pangu Technology has concluded one point.

If you want to enter the European market, you must find a European partner. Finding a partner is more like finding a local guide.

Just as Volkswagen found a marriage between Shanghai Automobile and FAW in Xiaguo, Apple entered Xiaguo and found the reason why China Mobile and China Unicom cooperated to launch a contract machine.

At present, it seems that Ubisoft is the best partner, and the Western technology and public opinion circles can criticize Pangu Technology. At the same time, European companies like Ubisoft also hope to cooperate with Pangu Technology.

This time Pangu Technology and Ubisoft cooperated, Xiao Ming set a big principle for Lin Li - on the premise of establishing a foothold in the European market, Ubisoft can make certain profits.

Under this framework, Ubisoft will act as the sole agent of Qinghe Equipment and Pangu Eco-Games in Europe, and the agent cooperation period is five years.

After five years, the two parties can sign another contract according to the situation, and can continue to deepen the cooperation or terminate the cooperative relationship.

Ubisoft will sell Qinghe I wearable devices on the Internet and physical malls, and the profits from the devices will be exclusively owned by Pangu Technology.

Of course, Ubisoft will not make a loss-making business. Ubisoft will cooperate with Pangu Technology to develop a variety of virtual reality games. The profit of the game will be divided into 50% after deducting Ubisoft's channel costs.

The game is designed by Ubisoft, and Pangu Technology provides technical support for the design.

Ubisoft has been working hard in the game industry for decades. Whether it is design development or market operation, it has its advantages. This time Pangu Ecology is cooperating with a learning attitude. Pangu Ecology can also be obtained in the design of the game. Valuable experience.

The launch of Qinghe equipment has made many game ideas a reality, but games are not only technical issues, but a series of comprehensive presentations of art, social interaction, entertainment, and worldview. Pangu ecology still has a long way to go. .

Pangu Technology is looking at the vast European market in the future, and Ubisoft is looking at the recovery of the new era, so it is acceptable for everyone to divide the game profit into 50-50.

This cooperation only involves game-like virtual communities, and there will be no European version of Luoxia City in non-real-life virtual communities.

With Xiao Ming's final decision, the cooperation between Pangu Ecology and Ubisoft quickly reached an agreement.

It seems that in order to shut up the European media and Chen Enda, Pangu Ecology and Ubisoft jointly held a press conference in Jiangcheng to announce the cooperation matters to the global media.

At the joint press conference, Ubisoft President Gilmore announced in a high-profile manner: "Ubisoft has ushered in the cooperation with Pangu Technology, the world's greatest company, after getting rid of the crisis of asset restructuring and acquisition. Bisoft will come to the 2.0 era, and Ubisoft will tell the world that we are back on our feet again."

Gilmour's declaration is confident and heroic. This sentence is to tell EA, to Blizzard Entertainment, to tell Enix and Blue Hole, to tell all the end game and mobile game companies in the world, Ubisoft will not be defeated.

After Lin Li changed his position, he became the second person of Pangu Technology Group. The negotiation between him and Ubisoft this time is enough to show that Pangu Technology attaches great importance to the European market.

Lin Li is not as high-profile as Gilmour, he said calmly: "Pangu Technology has always attached importance to the European market and European users, and this cooperation with Ubisoft is to allow European users to come to the market dominated by virtual reality and artificial intelligence. The future computer Internet world."

Lin Li looked at the European media in the audience and said, "We are happy to help European users come to a new era."

Lin Li used the word "help", which is in contrast to the European media's report on Pangu Technology.

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