The Director of Music Department

If you want to calculate the best shortcut stage that can make a newcomer popular all over the country overnight, many people will tell you that this stage is called the Spring Festival Gala.

In previous years, it was not without such lucky ones.

Because the Spring Festival Gala has fallen again, it is still the platform with the most viewers.

This is completely different from Wang Yifan's "Lilac Flower" on the Internet.

"Lilac Flower" seems to be very popular, but in fact, it is also popular on the Internet. Don't think that the network coverage is very high. But in fact, these years, those who really like to surf the Internet here refer to those who like to surf the Internet. Is a young man.

The stage of the Spring Festival Gala is different, regardless of age group. It is a platform for all age groups to cover 360 degrees in all directions.

And this year's Spring Festival Gala, "It's Rising" and "Dedication of Love" are not unexpectedly popular.

In fact, being able to participate in the Spring Festival Gala itself represents strength. Why many singers and songs on the Spring Festival Gala often become popular? On the one hand, it is because of the large number of audiences. On the other hand, it is also because the programs of the Spring Festival Gala are all The carefully selected ones will not be able to enter the Spring Festival Gala if their works are not good enough.

Therefore, the Spring Festival Gala will become the best star-making stage.

The next day, the selection and discussion of the programs of the Spring Festival Gala are reserved programs for the Spring Festival every year.

"Is "Dawn" really an episode of the movie? I feel sad when listening to the song. I don't know what the story is like?"

"Upstairs, "Grateful Heart", "Dawn" and "Dedication of Love" are all songs from "Grateful Heart"."

"Wang Yifan Niubi, two songs by one person on the Spring Festival Gala, still come together!"

"The heart-warming song with the proper theme of "Devotion of Love", this song is estimated to be popular."

"It can be predicted that in the future, if there is any call for donations, this song "Dedication of Love" will definitely be pulled out."

"It's dawn" I heard crying, "Devotion of Love" is embarrassed, and a little senseless."

The next day, "It's dawn" and "Dedication of Love" were launched on the Yiyun music platform at the same time, and the number of auditions exceeded one million in both days.

The film about "Grateful Heart" also officially kicked off the second stage of publicity.

However, Wang Yifan has no time to care about this. The post-production of "Grateful Heart" is still waiting for him.

No need to think about the Spring Festival file, "Grateful Heart" is finished, but post-production, although there are not too many special effects and the like, but it will take at least half a month.

Originally, Wang Yifan planned to place "Grateful Heart" on Mother's Day in May, but the plan was not as fast as the change. Now, with the appearance of two songs on the Spring Festival Gala, this seems to be an excellent publicity, so "Grateful Heart" "The movie must not be released until May. After all, by that time, the popularity of the Spring Festival Gala has almost disappeared.

After discussing with Chen Hanming and Oudman, it is decided that "Grateful Heart" will be uploaded to mid-March, but this way, the time left for Wang Yifan is very urgent.

But there is no way to stay hot by hitting the iron while it is hot, otherwise, the promotional effect of the Spring Festival Gala will be greatly reduced. After all, a month before a movie is released is the golden period of publicity.

Film post-production is definitely a boring and tedious process.

Rough cut and formal editing, then watch it several times, and make a final cut to ensure that the connection between each scene will not be abrupt, control the time of each plot, and continue to connect perfectly before the turn. Another very important thing is the length of the movie!

"Grateful Heart" is a movie composed of three stories, and the length of the movie is even more important.

The first story is the longest. According to Wang Yifan's rough cut, the first story occupies more than half of the entire movie. The entire movie is 130 minutes long, which is too long.

But if you want to control the duration within a proper range, you must make some choices. In the last fine cut, this is undoubtedly very tangled.

The final cut version of "Grateful Heart" was shortened to 100 minutes. The first story still occupies the longest time, about 40 minutes, and the next two stories, each half an hour.

After that, it’s the soundtrack. Wang Yifan doesn’t understand this aspect. Explain his requirements to the post-production base. The professionals of the other party will naturally handle it. Then the sound effects editor will exchange opinions with the editor and Wang Yifan. .

There is also special effects. The second story of "Grateful Heart" "It's dawn" contains a clip of a roller coaster crash that needs to be made with special effects. This does not require any advanced special effects technology and is relatively simple.

Finally, on March 5th, Wang Yifan completed all the post-production.

"Grateful Heart" officially announced the completion of production.

And then, it’s the issue of distribution. In terms of publicity, Kyushu in the Tang Dynasty has been doing it all the time. In fact, the publicity of "Grateful Heart" is much better than "Lilac Flower", but I have to thank Zhou Tianming for that. After a series of show operations, "Grateful Heart" was promoted, and then two songs were sung in the Spring Festival Gala, which once again detonated two songs.

For "Grateful Heart", it is obviously impossible to take the film festival route like the previous "Lilac". On the one hand, there is no suitable film festival, and on the other hand, it is too late.

The next step is the issue of film scheduling, because "Grateful Heart" has investment from Kyushu in the prosperous Tang Dynasty this time, and Wang Yifan has a box office of over 100 million in "Lilac Flower", so the status and treatment must be different.

As before, the scale of opening a few hundred screens will certainly not reappear, but how many films can be scheduled on the first day will need to be tested and evaluated.

At the same time, the publicity budget is definitely more than just a few million before. In fact, in the unprecedented prosperity of the movie market, a movie wants to sell, publicity and topic marketing, etc., often cost more than the production cost of the movie. High, especially for low-cost movies like "Grateful Heart". If you want to get a big box office, then the investment in publicity must not be low.

The production cost of "Grateful Heart" is not high, and even if it is added later, it is only less than 15 million, but the publicity budget will at least be equal to this number.

Of course, you still need to see the results of the trial meeting.

Previously, "Lilac Flower" was mainly arranged in Kyushu theaters and some Kyushu cooperative theaters, but this time it is definitely impossible to continue.

So this time, in Jiuzhou in the Tang Dynasty, not only the head of the operation department of its own theater line is coming, Oudman also contacted the head of the operation department of other domestic theater lines to have a try.

The main purpose is to determine the final arrangement.

Regarding the theater chain, even if it is a movie released by itself, it is impossible to arrange the film casually. After all, the theater chain is also responsible for the theater below.

So the trial meeting is a must-go process for every movie. Because "Lilac" is an independent film, although this process is skipped, in fact, the screening at the Beichuan Film Festival can be regarded as a trial meeting.

PS: I heard that voting can be taken off the singles, double eleven has passed, don't be a bachelor.