The Fantasy Entertainment Empire

After Zhao Xiaoyue left, the atmosphere at the film meeting was a little awkward.

Later, Ye Jiayi said a few words on the scene, and the viewing session was over. The business representatives of various companies left the venue one after another. Those who are soy sauce should go home, and those who are interested in buying episodes should go back and make a total calculation.

After the show ended, Fan Zhe and Ye Jiayi met again.

Putting up a thumbs up, Fan Zhe said: "Mr. Ye is domineering."

Ye Jiayi rolled her eyes and ignored this, but said: "There may be a bigger problem with the TV station. At the end, I also observed the attitudes of other people when I said that to Zhao Xiaoyue. Some of them tend to be conservative. I guess, unless we are willing to accept a price that is not too high, there is not a big breakthrough for the TV station.”

"Then ignore them, and concentrate on doing a good job in online broadcasting first."

"Yeah." Ye Jiayi nodded, "I hope that the exclusive copyright of the network alone can get at least a price of more than 300 million."

"So confident?"

"definitely."

...

Fan Zhe did not have any worries about the commercial performance of "Fantasy Three Kingdoms".

The TV station suffered a setback, so forget it, and it's not bad to focus on online video.

The current large-scale online video websites are much richer than TV stations.

For certain popular dramas, when they are first broadcast on the backstage of the Internet or on the Internet, the price of the Internet copyright can be sold twice as much as that of the TV broadcast. Even a certain "Tomb Raider Notes 3", the twelfth episodes of which were circulated on the Internet sold for a price close to 300 million yuan, and a single episode cost more than 20 million yuan... It can be said to be very scary.

Relying on online copyright alone can also make a lot of money.

And the courage of the Internet media is much greater than that of traditional TV stations.

This is related to policies, audiences, operating models, and thinking models.

On the third day after the screening, Dimension Entertainment received offers from some video sites.

The price they want for the copyright of the exclusive online broadcast is much more generous.

In the first wave, some video sites made tentative quotations, and the price for a single episode was the lowest, reaching around 4 million yuan.

That's nearly 200 million. Even if the price of the TV station is really sold at 1 million episodes, the final total price can reach 250 million or more, and a profit has been properly realized. According to the actual investment of only 50 million yuan in "Dimension Entertainment", the rate of return is five times.

But the calculation is not like this, and the price of 4 million for the exclusive copyright of the network is far from the end.

Although this price is quite sincere as a preliminary quotation, it will definitely not pass the test with Ye Jiayi.

According to her goal of "300 million exclusive online copyrights", the price of a single episode will be almost 6.5 million.

Of course, the goal is the goal, and the actual situation is another matter. But at the business meeting of Dimension Entertainment itself, the bottom line they set was above the price of five million single episodes.

However, even Ye Jiayi didn't expect that when the negotiations in the next few days were still entangled with the prices between 5.5 million and 6 million, suddenly, the price of one family directly reached 7 million. One million episodes, the total price reached 320 million.

Penguin video.

Before that, the highest offer was from Ai Qi Video, and the price they offered reached 6 million per episode.

This time the gap widened.

The news was not kept secret for long, and soon everyone in the industry knew about it. At the same time, many online video companies also died at this price.

Can't afford it anymore.

It is really too expensive, and there are not many people who have the financial resources to dare to spend so much money.

And this price has already reached the standard required by Dimension Entertainment.

There is nothing to say, the next step is to quickly sign the contract and set the broadcast time.

The episode "Fantasy Three Kingdoms" will premiere exclusively on Penguin Video on July 23.

...

The person who decided to sign this contract strongly is an old friend of Dimension Entertainment.

Song Wenjie.

Lao Song's working ability is not bad.

Before that, he was one of the executives of Penguin Video, responsible for the content.

However, there were several people in charge of the content at that time, and he was only one of them. He was mainly in charge of the animation aspect, and he did not have much say in other aspects of the content.

At the beginning, it was he who made a mistake and bought the first part of "The Task Force" at a low price, and he made a lot of money; in the three subsequent seasons of "The Task Force", under his decision, Penguin Video also participated . Although the income is not as big as the first one, the three consecutive seasons of "Special Events Task Force" have brought a very significant improvement to the animation part of Penguin Video.

Later, he also participated in the purchase of "Evolutionary 4.6 Billion Ensemble", another promotion.

Moreover, since then, everything he does seems to be going smoothly, and he has some luck, which means that no one can stop him.

In one or two years, the performance of his subordinates has been booming.

Therefore, promotion is also a matter of reason.

Now, he can be regarded as one of the biggest directors of the content of Penguin Video, with great power in his hands.

However, the higher the position, the greater the pressure will naturally be.

In the past, when he was in charge of animation, he was a bit niche after all, and naturally no one troubled him; however, after becoming the director of the entire content of Penguin Video, there were too many people staring at him.

What's more, he was not the only content director who was also responsible for many aspects. When he climbed up, he naturally occupied the ascending channel of others, and he would inevitably become a thorn in the side of others.

Not being jealous is mediocrity.

Director Song, who has not been in office for a long time, urgently needs a wave of big success to establish his position.

Before, he was also staring at the work "Jade History of the Qing Palace", but he always felt that there are so many Qing palace dramas on the market, and this new one can really become a hit?

Especially after watching the episode, apart from the fact that the cast is really OK, he really didn't see many bright spots in terms of content.

In this work, competing with other video giants and spending a huge amount of money... He thinks it is inappropriate.

After that, he saw Dimension Entertainment's "Fantasy Three Kingdoms".

For Dimension Entertainment, Song Wenjie has a kind of mysterious trust in his heart. Even though this was their first film and television drama project, Song Wenjie felt that what they produced would not be bad.

When Penguin Video received the invitation from Dimension Entertainment to watch the film, he agreed without hesitation, and even went to watch the film in person.

After watching it, the quality is unquestionably strong, completely in line with his impression of Dimension Entertainment.

Then, he participated in the inquiry.

The price offered by Dimension Entertainment was very high. It is also a video site, and the competition pressure is not small, but he still tried his best to talk to his big boss several times, and finally overwhelmed him with a total price of 320 million. The other competitors successfully acquired this work.