The Fantasy Entertainment Empire

Guo Enlun hoped to turn this meaningless fandom into a desire to pay attention to the work "Fantasy Three Kingdoms" itself, and it was obviously successful.

In the beginning, some people passively followed the old ghosts and fans of "Fantasy Three Kingdoms" to post related content of this work as a counterattack.

But everyone is curious, and when they post it, many people will think, 'Hey, this picture is so beautiful', 'Fuck, this set of animations is a formidable skill', 'These actresses are a bunch of beautiful! '...

And as long as this kind of emotion comes out, follow this matter and go to watch the drama, it will be very logical.

Even later, things developed in a good direction, even beyond Guo Enlun's expectations.

After some people saw that the show was really good, they would go to various places and in their circle of friends to promote the show while they were getting good reviews on "Fantasy Three Kingdoms Bar".

More and more passers-by got involved, and things got bigger and bigger.

Those braided drama fans, the posts on the "Fantasy Three Kingdoms Bar" are no longer good. However, more and more people joined it, and they seriously turned this place into a discussion place for fans who have watched the work "Fantasy Three Kingdoms".

This post bar, which didn't have a high sense of existence in the past, suddenly became popular.

Guo Enlun woke up the next day and took a look at the Post Bar in the morning. He was stunned—the discussion was so hot!

...

In addition to the spontaneous behavior of fans and passers-by in this public opinion storm, the existence of pushers is also indispensable behind it.

Wu Jingtong stayed up all night last night, specializing in this area of ​​work.

After being sensitive to the changes in the "Fantasy Three Kingdoms Bar", he mobilized Dimension Entertainment's propaganda force overnight, and even contacted the corresponding marketing company.

As a professional marketer, he is of course not interested in pure fan teasing. But it is a good way to further promote one's own works through such means.

He is promoting this matter behind the scenes, and at the same time, he further uses various social media and Dimension Entertainment's own self-media channels to further amplify the influence of this matter.

This naturally has a certain topicality, and the publicity methods that can be adopted are also very diverse. It can be told from the work itself, from the comparison between the two works, from the time of the explosion at night...

In addition, he urgently contacted Tong Liya and Jiang Jingfu's team to discuss a wave of publicity.

Wu Jingtong hopes that the personal teams of these two stars can also call on their fans to join this promotional feast.

They readily agreed.

This is also a matter of gathering fans, promoting works, and raising enthusiasm.

Of course, celebrities themselves generally have little to do with this kind of thing, and it is usually controlled by the behind-the-scenes team.

After a night of fermentation, the real climax came the day after the work went online.

Like mushrooms after a spring rain, public opinion from all sides seized on this hot spot.

In today's era, the information media is so developed and so diverse. Most of the media have a natural motivation to find hot events, and try their best to attract readers and attract traffic.

After all, traffic is money.

Sometimes, for a very hot issue, as long as there is a momentum to start a prairie fire, there is almost no need to bother about the subsequent matters. Naturally, a lot of public opinion media will automatically help.

As the director of the marketing department of Dimension Entertainment, Wu Jingtong, who had worked hard all night, could go to bed satisfied after seeing such a scene.

Next, in addition to further increasing the popularity of his work, it will also become particularly important to keep the topic positive.

After all, this heat cannot be turned into a bad thing.

When I woke up, it was already afternoon.

I went out to eat something, then ran to the company, checked the public opinion situation, and communicated with my colleagues.

He found that the situation was much better than his most optimistic estimate.

In addition to using various topics, using fans to toss, and using various self-media publicity to generate high popularity, the most important point is: "Fantasy Three Kingdoms" so far has a good reputation at the audience level.

Wu Jingtong is engaged in marketing promotion, and collecting information from all parties is one of the main tasks of him and his department. At present, one thing that is certain is that they have hardly seen any bad reviews about "Fantasy Three Kingdoms", but all kinds of bragging, breaking through the sky.

Even some bragging articles or comments, tricky angles made Wu Jingtong a little eye-opening.

This is done!

Opening Douban, Wu Jingtong saw the evaluation of the drama "Fantasy Three Kingdoms", which has also been unlocked.

The high score of 9.4 came into view.

"Hello, here we are."

"Okay, thank you."

Get out of the car, trot all the way into the company, he went directly into Fan Zhe's office.

"Xiao Wu."

Wu Jingtong saw that Fan Zhe turned off the game interface indifferently.

"Ahem... Boss, have you seen the reviews? Our works have a very good reputation."

"I see, you are doing a good job. However, don't relax, it is far from the limit. I still hope that the popularity of the work will be higher."

"okay."

Wu Jingtong went out, and Fan Zhe also reopened his game interface, he hadn't finished playing just now!

Occasionally playing games is also one of the means of relaxation.

It is not that he is heartless and indifferent to his work. In fact, before Wu Jingtong came to him, the colleagues in the marketing department on duty had already reported many latest situations to him and Ye Jiayi.

The series "Fantasy Three Kingdoms" is good, but it's not just word of mouth.

This is definitely not a well-received work. On the contrary, at least in the first three episodes, the expressiveness of the market is very amazing.

In Penguin Video, so far, less than 12 hours after the work was launched, the number of views has easily exceeded 200 million, and the growth rate is still very fast, and there is still a lot of market potential to be tapped.

Song Wenjie called Fan Zhe personally to tell Fan Zhe this news. That guy also stayed up all night.

In any case, this business performance is also very good.

Although the marketing department of Dimension Entertainment has put a lot of effort into promoting it, it still won't do such unproductive things as swiping the playback volume.

The so-called "200 million" broadcast volume, it is certainly impossible that 200 million people actually watched the show, that is impossible.

This has something to do with the way each website calculates the playback volume.

But there is no doubt that this is an important basis for judging the popularity of a drama.