The Fantasy Entertainment Empire

The online broadcast of "Fantasy Three Kingdoms" has passed more than half, and it has reached the twenty-sixth episode. At the same time, the number of broadcasts on the entire network has officially entered the 8 billion mark.

There is no doubt that after the broadcast is over, it can be expected to climb over 20 billion.

Of course, this data is not particularly high among the increasingly popular data of popular dramas. There are still works with more than 40 billion views, but now they are less than 10 billion. What is there to brag about?

But anyone who knows a little bit about the market knows that the playback volume of "Fantasy Three Kingdoms" must be low, but most of it is caused by the way video sites calculate the playback volume and various marketing and operation methods.

Malicious traffic brushing should not exist. Dimension Entertainment has always had such a cleanliness obsession and doesn't like to do such things.

From a one-sided point of view, at least, on social media and in the entire Chinese-speaking network circle, the degree of discussion of this drama is even higher than that of the 40 billion drama when it was on the air a little.

Data injection, this thing may not be easy to distinguish from the outside world—unless it is too blatant.

However, practitioners in the industry are very clear about all kinds of ways, and it is almost impossible to judge whether a drama is flooded or not.

It is not ruled out that some people think that such a high playback data of "Fantasy Three Kingdoms" is not small. However, combining this achievement with its reputation and discussion enthusiasm, there is nothing wrong with it.

Now no one would deny that "Fantasy Three Kingdoms" was the most phenomenal hit of the year.

TV stations from all over the world, as long as they have a certain financial strength, no matter whether they can afford it or not, they will always come to inquire about the price.

However, after Dimension Entertainment adjusted the price according to the current popularity, most of the TV stations quietly retreated.

The base price has jumped to 300 million, which is the standard for a god to fight, and it is better for others to retreat temporarily.

There are not many TV stations in China that can afford 300 million yuan to buy a TV series.

But there are still some, and Qiantang Satellite TV is one of them.

After Sun Yuexin came to Dimension Entertainment's office, facing President Ye Jiayi Ye, she felt a lot of pressure.

This negotiation has been going on for several days. Sun Yuexin couldn't be said to be incompetent either, she clung to the price under Ye Jiayi's aura pressure.

But negotiating things like this must always be based on realistic factors. Until today, she was finally forced to quote the highest price.

350 million.

However, this price still did not satisfy Ye Jiayi. However, Qiantang Satellite TV can be regarded as the most sincere satellite TV that we have come into contact with so far.

So she tossed out a plan that had been hatched by the company's commercial department.

"Well, Ms. Sun, we have an idea here, you can refer to it. You can buy the broadcasting rights of "Fantasy Three Kingdoms" with Shenghai Satellite TV at a total price of 400 million, and the two TV stations will premiere simultaneously. how?"

"This..." Sun Yuexin froze for a moment.

Of course, Qiantang Satellite TV can pay half of the money all of a sudden, which is 150 million yuan cheaper than the highest quotation she quoted of 350 million yuan, but...it's not an exclusive broadcast. decided.

However, Sun Yuexin, who didn't want to return without success, thought carefully about Ye Jiayi's proposal that she could fight for it.

"I'm going to report to the leader," she said.

"Well, hopefully we can reach an agreement."

...

The final result was good. As Ye Jiayi wished, the work "Fantasy Three Kingdoms" was sold to Qiantang Satellite TV and Shenghai Satellite TV for a total price of 400 million yuan. Bear half of the price respectively.

The show was bought, and even though it cost a lot of money, it still didn't get an exclusive, but no matter what, it was something worth celebrating to get the most popular TV show of the year.

The two TV stations couldn't wait to determine the time for simultaneous broadcasting - the sooner the better.

At the same time, all kinds of propaganda were also launched.

When the Penguin video reached the thirty-first episode, the broadcast on the TV station finally started.

In the prime time at eight o'clock in the evening, Sun Yuexin didn't go home, so she sat on the stage. She stared at the TV, watching the first episode play.

But in fact, her mind was not on this at all. She had chased after this drama a long time ago, and after taking over the job of negotiating in Shenghai, she watched it more than once.

Her mind has already flown to the data department. She really wants to know what level of playback volume of today's first episode can reach.

Halfway through the first episode, the data department sent a message.

"Sister Sun, 1.31%!"

Hearing this number, Sun Yuexin relaxed her body and lay down on the office chair. A big stone in her heart was released, but she was a little bit disappointed.

To be fair, the data of 1.31 is not particularly amazing. Compared with the price of "Fantasy Three Kingdoms", it is even relatively low, and some slightly better TV series can also reach this data.

At that time, when the repertoire was purchased, the requirement given by the leader was that the number of broadcasts should be at least stable between 1.5 and 2.

This is also a practical consideration.

First, if a popular drama on the Internet is broadcast on a TV station, it may not be a big hit; When an episode starts broadcasting, the performance of the broadcast will be affected to a certain extent, and that's as it should be.

But the most important point may still be that there is also Dragon TV broadcasting the same show at the same time, which may be the biggest reason for dragging down the ratings.

Now, there is a data of 1.31. Assuming that Dragon TV's data is similar, then the actual performance of this drama can already be regarded as a popular drama.

Regardless of other people's talk or various external factors, just look at your own performance, and the preliminary rating of 1.31 is still within the acceptable range. It looks like it has only played half an episode, and there should be room for growth in the future. As long as it can be stabilized above 1.5 in the follow-up, it will be regarded as the completion of the task assigned by the organization.

"The grades are not bad, it's passable, there's still hope, don't be discouraged, come on!" She continued to watch the drama with a bit of mixed feelings.

Ten minutes later, the latest news came. After seeing the latest figures, her eyelids twitched - this figure is a bit beyond her own experience and predictions.

1.83%.