The Fantasy Entertainment Empire

"The popularity is very high now! We have detected a lot of public opinion about "Taiwu Painting Scroll 2" in discussions on our platform, various forums, post bars, and even many social media!"

Ye Jiayi sat in the office, listening to Wu Jingtong's report.

Wu Jingtong's eyes were a little bloodshot, but now that he is a marketer and a propaganda outlet, in order to keep track of the heat, he doesn't care about taking a break.

To be honest, if it weren't for this hard work, it would be impossible for him to hold on to the title of the company's 'Marketing Director' as Dimension Entertainment continues to grow.

It is true that he is a veteran of the company, but in the process of rapid development, not every veteran can closely follow the pace of the company. Those who walk slowly, and those who feel that they have achieved fame and do not want to leave, will be slowly abandoned by the company-not to be fired, but it is almost impossible to hold a high position.

At least, under Ye Jiayi's rule, it was impossible.

Wu Jingtong's report is still going on: "The bundled publicity of "Ruzidi" and "Taiwu Painted Scroll 2" has been done, and now our people are already releasing a lot of news, hoping to make "Taiwu Painted Scroll 2" "The popularity of winning the Game of the Year Award has been directed to "Ruzidi"."

Ye Jiayi nodded and said, "Thank you for your hard work."

Wu Jingtong smiled, but still couldn't hold it back, he yelled. In front of the boss, this is a very gaffe, but he really couldn't help it.

Covering his mouth, he blinked his eyes twice, forcefully suppressed his drowsiness, and continued, "However... I can't guarantee the specific conversion rate. It depends on the content."

"Well, I'll let Sun Junyi watch over the conversion rate." Ye Jiayi couldn't bear to see him like this, and said, "I see you've been tired for a long time, hurry up and go back to rest. Enough rest, to work well.”

Involuntarily blowing Wu Jingtong away, Ye Jiayi sat alone in the office and looked at the computer screen, where a lot of data was listed.

The popularity of "Ruzidi" at the beginning is indeed not very high. Although it was produced by Dimension Entertainment, in terms of cast, the reputation of the protagonist Li Ze is a bit far behind that of Chen Yu in the same period. Chen Yu can now be regarded as a first-line traffic star, and as more and more works accumulate, the future is quite bright.

As for Li Ze, apart from being the protagonist in "Hell Apartment", he didn't have any outstanding roles.

In addition to the protagonist, although some stars were invited for other roles, most of them are second- and third-tier, or some out-of-date comrades.

For example, among the three members of the Little Tigers, Chen Zhipeng, who is currently the worst, Pan Yueming, who is very angry but seems to be showing signs of turning around recently, and the one who opened a hot pot restaurant and is not good at acting. Ren Quan...

These people have a relatively uniform situation, that is, they are not very expensive, and their popularity is not as good as before, but their level is good anyway.

Coupled with the addition of a few old drama characters, this is the case for the actors of the entire crew.

The investment in the whole drama is not small, but not much is spent on post-production and special effects. For Dimension Entertainment, this is equivalent to investing in "Ru Zi Di", which is all real money.

The money didn't cost much to hire actors, and it wasn't spent on special effects, so where did it go?

Smashing the production.

A lot of money was spent on costumes, scenery, and a lot of filming of the plot.

If you can't attract people with special effects, you must win elsewhere.

The director of "Ruzidi" is Xie Peihe, whom Du Zhengde introduced to Fan Zhe. This old comrade Xie is older than director Du. He used to make historical dramas and dramas. Later, after the production of TV dramas became more and more entertaining and feminine, his works gradually became less popular. Well, even after failing a few times, the situation has become worse recently.

But no matter what, he is an old director with rich experience and strong foundation.

Fan Zhe believes that if he is given a good enough script and sufficient funds, he will be able to produce a good drama.

The outside world's cognition of Dimension Entertainment is probably "boutique manufacturing machine", "extreme picture", "super god special effects" and so on, but in Fan Zhe's view, Dimension Entertainment's script creation, especially It is the adaptation of the script, which has its own unique place.

Dimension Entertainment established a screenwriting team very early on. After this team has experienced so many adaptations of novels, games and other works into film and television, the accumulated experience in this area is already sufficient.

During the adaptation process of Dimension Entertainment's many works, the screenwriters who participated in the adaptation work also summed up a set of work experience.

When adapting a work, the screenwriters will first analyze the original work and grasp the essence and main line. The big principle must be to maintain the spirit of the original work, follow the original work as much as possible, reduce the revision of the original work, and add content to the original plot-this is the so-called "original part" that is hated by many audiences and readers.

And in some necessary revisions, or parts of the original work that cannot be filmed (such as policy issues, scale issues, etc.), we also try to make modifications while keeping the original work.

In this way, the original flavor of the work can be kept to the greatest extent.

There are bound to be benefits. No matter what, whether these novels or games can achieve good results to a certain extent, they must have their excellence. Abandoning the original work and changing it randomly, it would be a matter of picking sesame seeds and losing watermelons. Generally speaking, regardless of the performance of the original novel, after all, the genre of novels is inherently difficult to compare with the audience of film and television dramas. Many companies do original adaptations, focusing on the popularity of the original, hoping to convert the readers and players of the original into viewers of film and television dramas, but Dimension Entertainment is just the opposite. They believe that the most useful part of the original is to provide an excellent story.

Throw away the story and go to gain popularity? So stupid.

Of course, when Dimension Entertainment adapts some online novels, there are millions of words at every turn. Due to the length, it is impossible to shoot all of them. Generally, in this case, the screenwriter team of Dimension Entertainment will cut off some unnecessary side parts.

The play "Ru Zidi" is a bit special. The original novel involves a large number of characters and a large number of story lines, but it is always intertwined with the main line of the story. This brought a certain degree of difficulty to the adaptation work of the screenwriter team, and also brought great challenges to Xie Peihe when filming.

A large number of characters and story lines will obviously complicate the plot.

Complexity itself is not a shortcoming, especially "The Ruzi Emperor" itself has certain brain-burning elements. If the struggle of tactics is made simple, it will be very childish.

But this is very challenging for creators. If you are not careful, 'complex' will become 'messy' and 'incomprehensible', which is not good.

But fortunately, Xie Peihe handled it well.

The post-editing of the work was completed, and Ye Jiayi had also seen the original film, at least she felt that the show was not bad.

However, "Ruzidi" is indeed different from any work made by Dimension Entertainment in the past. Under the circumstances that it cannot attract people with strong visual effects and the cast is not very strong, can "Ruzidi" get a good one? grades?

Ye Jiayi doesn't know, but she always has some worries in her heart, especially in front of "The Emperor Ruzi", there is a very powerful enemy: "The Library of Heaven".