The Fantasy Entertainment Empire

The relatively high retention rate has also been discovered by Dimension Entertainment before. However, due to the insufficient number of overall audiences, the high conversion rate and good retention data did not directly reflect a very good effect.

Moreover, the previous operation department judged that the main reason for the high conversion rate of "Ruzidi" from the completely free third episode to the paid fourth episode is that the "dimension platform" itself has already It has tens of millions of paying members. Most of these paid video members were brought by "Martial Arts Master", and they watched the fourth to twelfth episodes for free.

It is also for this reason that, at this node from free to paid, the landslide is not very severe. In sharp contrast to this, the number of purchases of the entire series has not been particularly good and the sales growth of the entire series has not been large enough.

However, with the passage of time, the operation department led by Sun Junyi discovered a very exciting situation-as more and more content was updated in "Ruzidi", and when it reached the full paid episodes, this The feature of high conversion and payment efficiency is still maintained!

This shows that the previous data with a high retention rate, although old paid members can watch it for free, but everyone has a serious desire to pay. Especially when the number of episodes that members also need to pay comes out, the entire sales volume of "Ruzidi" has a very obvious increase.

Within two weeks, "Ruzidi", which originally sold less than one-third of "Tiandao", has now caught up head-on.

Moreover, in contrast to the obvious sluggish sales of "Tian Dao" in the later stage, the stamina of "Ru Zi Di" is much greater.

In two weeks, it sold over 100 million, but this was just the beginning.

As the operations director of the 'Dimension Platform', Sun Junyi has always had a very close relationship with Wu Jingtong's marketing department.

After he noticed the change in the situation through the high level of retention rate and conversion rate, he immediately went to Wu Jingtong.

Wu Jingtong immediately asked someone to investigate the popularity of "Ruzidi" on major social media. On the second day, after the statistical results came out, they found that the discussion of "Ruzidi" was not as high as it was in "Martial Arts" back then. "The Grandmaster" exploded instantly when it went online, but as the series aired, the discussion of the whole series gradually increased.

He immediately decided that this could be done through word-of-mouth marketing, and it would be very suitable.

The so-called word-of-mouth marketing, in addition to the excellent quality and self-invested publicity and distribution costs, the most important thing is of course the audience and users, who carry out spontaneous promotion.

In Wu Jingtong's research, it is obvious that the audience of "The Emperor Ruzi" seems to have a certain trend in this regard.

And what he has to do here is to add fire to this foundation!

Spontaneous communication by audiences and users must also have a basis for communication. Wu Jingtong's promotion, no matter how hard he tried, it was impossible to force the audience to promote the series.

But it can guide and induce this behavior.

For example, emoticons, such as playing memes, such as making jokes... These are all relatively easy-to-use methods.

Like emoticons, "In the Name of the People" was a big hit as an anti-corruption drama. The most important thing is of course its outstanding quality, and the scale is quite breakthrough in the domestic environment. But the reason why this drama can get The spontaneous publicity of a large number of audiences, including the emoji packs produced, also contributed a lot.

After the emoticons became popular, this kind of publicity became wider and more subtle.

Playing memes and writing jokes are also good means of publicity. The key is that it is not so easy to arouse the disgust of the audience compared to the promotion, and it is easier for them to accept and actively watch the drama.

After thinking of this direction, Wu Jingtong immediately summoned many employees of the marketing department, came up with several specific operation plans that afternoon, and began to promote them on the Internet.

The effect is obvious.

Many jokes and stalks about "Ruzidi" that have been circulated from Wu Jingtong's side have aroused a certain degree of enthusiasm.

Dimension Entertainment spent a lot of effort on this. Some of the network writers recruited by the marketing department basically didn't sleep well in the past two days.

In addition to these contributions, Wu Jingtong even applied for a large budget from the boss for the promotion of these things.

It's not about throwing money, where are some jokes that are so easy to push?

But no matter what, all they did brought corresponding value.

Visible to the naked eye, the broadcast volume of "Ruzidi" has increased significantly. Of course, it is still inferior to "Tian Dao" in terms of broadcast volume, but with high retention and high conversion rate, the revenue brought by the entire drama "Ruzidi" is steadily increasing!

It broke 100 million in the second week, and reached 170 million in the third week. In the same period, "Tian Dao" just reached 220 million.

The lengths of the two dramas are about the same. Before the show is halfway through, "Ruzidi" has already caught up.

On the eve of the Spring Festival, the overall revenue of "Ruzidi" has reached nearly 300 million, and it has begun to keep pace with "The Way of Heaven".

Inside Dimension Entertainment, after this news, it can be said that everyone is happy - they can have a good year.

Especially for the "Ruzidi" project development team, the "Dimension Platform" operation department, and the marketing department. For these three departments, the success of "Ruzidi" means that their year-end awards this year will be even richer.

Of course, even without the success of "Ruzidi", their income this year will not be bad. After all, this is a year of rapid development for Dimension Entertainment, especially the success of "Taiwu Painting Scroll 2", which directly made the company an enterprise with an annual revenue exceeding 10 billion.

And in the first three days, the revenue of "Ruzidi" officially surpassed that of "Tiandao", reaching a figure of 330 million!

Under this number, Sun Junyi's heart has already been relieved by more than half.

If this trend is followed, in the future, there will be basically no problem for this work to achieve the established target of 500 million in revenue.

Not to mention him, even Ye Jiayi has been in a much happier mood recently.

A lot of real money was invested in the work "Ruzidi" at the beginning, and it was already planned to lose money. In the end, I didn't expect this wave of counterattacks. Not only will it not lose money, but it will make money A pretty good profit last time.

At the same time, as the popularity of the film and television drama "Ruzidi" gradually increased, no one is talking about "Dimension Entertainment Waterloo" anymore, and "Ruzidi" is not as good as "The Way of Heaven". Even 'Rainbow Entertainment', I am too embarrassed to say that again.

The revenue is about the same, and people's word of mouth has blown up on me, so how can I talk about it?