The Fantasy Entertainment Empire

The news that the filming of "Demacia: Glory", the first film in the League of Legends universe, had officially started, spread throughout the country as soon as it was announced.

There is no need for Dimension Entertainment or Penguin to invest too much publicity funds for this purpose, and a large number of gamers will forward this news by themselves with excitement. A large number of public accounts and self-media, under this topic with great popularity, there is no need for anyone to say hello, they just start by themselves and write a large number of related articles.

This is all traffic! It doesn't take any brains, just take the keywords of "feelings" and "League of Legends" and come out to blow a wave, and you will naturally get a lot of hits.

The heat went up in an instant.

Wu Jingtong, Marketing Director of Dimension Entertainment, even though he had expected this kind of event, was still a little surprised.

However, this will not prevent him from continuing to promote the next step according to the plan.

In fact, there is no need for him to do more. He only needs to unite with Penguin according to the development of time, and release some news about "Demacia: Glory" in multiple official channels every once in a while, that's enough.

Post a concept design drawing today, and post a message about an actor joining next week... Anyway, as long as it is related to this matter, as soon as it is posted, a large number of people will automatically follow and like it.

And these are just appetizers. The real publicity work still has to wait until the movie is about to be released before starting.

According to the plan, there will be a large amount of capital investment at that time. Online promotion, needless to say, Penguin's promotional channels are in a mess. If you insert a full amount of advertisement in the V letter circle of friends, you don't know how many people will be able to see the relevant information.

And offline, it is estimated that there will be a large number of movie posters in the central squares, along the subway lines, and inside movie theaters in major cities. It is necessary to make this thing known to everyone.

Of course, it is too early for "Demacia: Glory" to carry out large-scale publicity work. However, if this enthusiasm is wasted, it is really a waste of money.

In order to maximize the use of this enthusiasm, Wu Jingtong has been busy recently, which is to try his best to connect the news of the upcoming release of "Hell Apartment 2" with LOL movies.

But it's actually not that easy.

The two films "Hell Apartment" and "Demacia: Glory" really don't have much connection. The only thing that can be said above is that these two works are both works of Dimension Entertainment.

In fact, Wu Jingtong's massive current propaganda work is focused on this aspect.

Compared with "Demacia: Glory", which is estimated to take almost a year to release, the more important thing right now should be "Hell Apartment 2".

In about half a month's time, the movie will be released. The publicity work about it is also the time to start intensively.

However, the investment in "Hell Apartment 2" is quite limited, let alone a large sum of money for publicity. Although the popularity of the work itself is still somewhat due to the accumulation of the previous one, it is not very high.

Under such circumstances, it can only be like this, take a trick and try to publicize it as much as possible.

However, after doing this for a while, Wu Jingtong himself was not very satisfied with the effect of the propaganda.

He feels that the conversion efficiency of the overall hype is quite low. Many people, perhaps at the beginning, did have a certain interest in the work "Hell Apartment 2", but when they later found out that it turned out to be a horror movie, they stopped paying attention immediately.

After all, no matter how good a horror movie is, there are still many people who won't watch it at all.

However, Shi Jiangxuan and Lei Xiajun, who really led the release of "Hell Apartment 2", are already very satisfied with it.

These two, one is the president of 'Dimension Media' and the other is the general manager. They are both in charge of the reorganization of 'Xinmo Media', which was acquired by Dimension Entertainment that year. They are the distribution company exclusively for Dimension Entertainment, 'Dimension Media' leaders.

"Hell Apartment 2" should be the first work produced by Dimension Media since its reorganization and establishment.

The matter was so important that the two of them couldn't help but care about it.

Before, they were very apprehensive, worrying whether the work could get a relatively good result. However, due to the limited publicity budget, it is difficult to carry out large-scale publicity.

Most of their previous release promotion work was aimed at two audiences. One is the old audience of "Hell Apartment 1", and the other is horror movie lovers.

However, the box office of the first film was only 370 million. Even though the number of viewers on the Internet is large, the overall audience is still that big. As for the group of so-called horror film lovers, it is difficult to accurately locate and promote it. At the same time, this group also has a very large overlap with the old audience of the first film.

This time, Wu Jingtong used the LOL movie to create a wave of hype for "Hell Apartment 2". For them, it was a serious assist.

Wu Jingtong was used to doing big things by himself, so he would naturally look down on the diverted attention, but for Shi Jiangxuan and Lei Xiajun, it was a lot of traffic.

They immediately responded in a timely manner. For those ordinary followers who are not traditional audiences of horror films, their publicity strategy is to downplay the element of "horror" and strengthen the "dimension produced, must be a boutique" and The two labels of 'suspense and brain-burning'.

Their strategy is working.

The attention of "Hell Apartment 2" suddenly increased, and it even faintly stepped out of the category of "horror film" and moved towards a wider and more popular group.

This is of course a good thing.

The foreign horror film market has always been a very mature field. In Hollywood, horror films have been a subject that has been very good at earning a lot of profits with small investments and low investment since a very early period.

"Chain Saw", "Reaper"... These are typical works with small investment but big returns. Not to mention, there are miracles such as "The Blair Witch" and "Ghost Story" where an investment of tens of thousands of dollars can be exchanged for hundreds of millions of dollars at the box office.

But domestically, it is a completely different situation.

The domestic horror film market has been suppressed by policies for a long time in the past—including now—which has also caused the horror film market to be quite sluggish.

In this environment, it is really not easy for "Hell Apartment 1" to obtain a box office of nearly 400 million.

But the goal of "Hell Apartment 2" is to exceed this number as much as possible!