The Fantasy Entertainment Empire

The production investment is more than 300 million, including the announcement, the entire budget of "Fatal Action" exceeds 450 million. At the beginning of the summer, even if it is not the most dazzling star, it should at least have a significant weight It's a movie.

If there is no "Martial Arts Master: Fire of War".

But it is a pity that there is a "Martial Arts Master: War" ahead, and the box office exceeded 2 billion in the first week. Under this glorious light, "Deadly Action" looked bleak.

The box office of 70 million yuan on the day of the premiere was seriously not in line with expectations.

On Saturday and Sunday, the situation was not much better. The total box office of these three days has just exceeded 200 million.

As a newly released large-scale movie with a large investment and a strong cast, in the first weekend of its premiere, its single-day box office was even lower than the ten-day-old "Martial Arts Master: War" , that is indeed very problematic.

Yan Zhangrong felt as if his head had been hit with a sap, and he had been in a daze for the past two days.

It seems that the three-day box office revenue is 200 million, which seems to be quite good, and it can be regarded as a success if it is put on many movies.

But Deadly Action doesn't work. The cost of this film, including the publicity and release, is almost catching up with "Fire of War".

With the overall investment of "Deadly Action", the box office must reach at least one billion before the distribution will not lose money - the distribution company of this film is 'Huayi'.

And the producer of the whole movie, the team that Yan Zhangrong pulls together with the tiger skin of "Huayi", wants to make a profit at the box office, so the box office of "Deadly Action" must reach at least ten. About 300 million is enough.

But just not losing money, what's the point? Just keeping capital is tantamount to losing money. From the preparation to the start of production of this project, and then to the operation after the finished product, it took almost one year and nearly two years. These time costs, isn't it money? Hundreds of millions of investment, deposit bank regular interest is tens of millions, if it is used to cast a movie, in the end, it will be exchanged without loss. Isn't that a blood loss or something?

Moreover, seeing that the premiere of "Deadly Action" was only 200 million at the box office, it may be difficult to eventually reach the box office of 1.3 billion or even higher.

What happened later proved this point.

After the weekend, during the weekdays, the box office performance of the film market has a relatively large drop. But despite this, after the end of the second week, the box office of "Deadly Action" was fixed at 320 million in the first week, while "War" reached 2.7 billion in one fell swoop.

By the third week, things changed.

After all, it is a summer vacation, and even if you count the domestic protection month, there are quite a few key domestic films coming out in this schedule.

Don't underestimate the current domestic movies. As the domestic movie market is getting bigger and bigger, and the audience's tastes are getting more and more mature, many movies that feed shit are gradually dying out. Even though the previous "Deadly Action" was so miserable, in fact, the rating of this movie on Douban is also above seven points, which is not bad.

In the past, even if there was no explosion, it would definitely not be as miserable as it is now. The main reason is that it was severely impacted by "Martial Arts Master: Flames of War".

If "Deadly Action" is an individual theme, that's fine, but it is also an action movie in a modern background, which collides with "Martial Arts Master: War".

With the popularity of "Fire of War", for most audiences, they have already seen a movie in the theater recently, why go to the theater to watch another movie with similar themes but not so good?

And in the third week, a domestic comedy film was launched, which made "Deadly Action" even worse.

The cast of this film is quite attractive at the box office, and to be fair, the film is indeed well shot, so the results of the release are very good.

At this time, "Fire of War" has been released for fifteen days. There is no script for later efforts, because the film "Martial Arts Master: War" itself is a commercial film that takes the most orthodox path. The early publicity exposure was large enough, so after the release, the box office has been soaring. And now, half a month has passed, and the film's box office potential has been almost exhausted, and it has entered the end of the screening.

Ever since, "Fire of War" was overwhelmed by the new comedy film, but the score still overwhelmed "Deadly Action", and the latter was the worst.

In the third week, the box office of "Fire of War" reached 2.9 billion, almost reaching the 3 billion mark, but there is no doubt that it will be able to achieve this goal within a month of its release. Moreover, with the current results of "Fire of War", even if the number of films scheduled to be released later will be much reduced, at least it will be able to maintain its release time in theaters for another month or so, and the final box office is still expected to exceed 3.5 billion.

At least it can reach 3.2 or 3.3 billion.

And "Deadly Action" was miserable. The second week of its release was over, and the box office just reached 500 million.

At present, based on the industry's estimation of this movie produced by "Huayi Films", its final score, I am afraid that if it can exceed one billion, it will already be Amitabha.

With the results already in front of him, plus the reports given by consulting companies related to the film industry in the industry, the last bit of fluke in Yan Zhangrong's heart has also disappeared.

This time, he suffered a blood loss.

Calculated according to the box office standard of one billion, through the box office, "Deadly Action" will lose about 100 million.

These losses need to be borne by Yan Zhangrong himself. Even, there is a large amount of his own money in it. Not to mention the blood loss, the other part is also the investment capital he brought in through his own relationship, and he is also responsible to the investors for this part of the loss.

Of course, the income of the movie is not just box office. If it is in the European and American markets, a mature movie peripheral package will still bring huge profits after the movie is released from theaters. Even, for many films, the theater box office revenue may not be as high as 30% of the overall profit of a film.

But in China, although the relevant peripheral facilities have become more and more mature in recent years, they are not enough to reach the level of the European and American markets.

In other words, in China, box office revenue is the key to a movie's profitability or failure.

"Deadly Action" has a loss of nearly 100 million. Although it can recover a certain amount of costs through some subsequent authorizations, TV broadcasts, online on-demand, and other peripherals, there is little hope of making up for such a large loss.

Even if it can be made up, the time needed is calculated in three or five years.

Yan Zhangrong, who has worked so hard in the industry for so many years, loses everything once he makes a wrong decision.

It will never happen again, but the net worth and contacts accumulated in the past few years are almost gone.