The Fantasy Entertainment Empire

"What is this?"

"A new bag."

"Why did you buy a bag again?"

"What's wrong? Do you have any objections when I buy a bag?"

"No... how much is this little handbag?"

"It's not too expensive, more than 20,000."

"Oh, that's fine."

After hearing these words, Lei Xiajun heaved a sigh of relief.

He didn't know anything about this kind of women's luxury goods. He just looked at the brand and found Chanel on the label of the bag.

He has heard of the name of this bag, and he is very afraid that this prodigal woman will spend a lot of money to buy this kind of thing.

But it's more than 20,000 yuan...that's okay, and it's not too expensive.

Looking out of the window, he recalled the past two years and found that he had really changed a lot.

The biggest performance lies in his life, which is much better than back then.

He is a child from a rural background. According to many sayings on the Internet, he is a standard phoenix man.

The family conditions are very poor, but people are very competitive, studying hard, and repeated a year in high school, and was admitted to a 985 university, and when they were in school, they did not let themselves go like many classmates, but still Soaked in the library, but also actively participated in social activities, when he graduated, his grades were very good.

If the family conditions were better, he would of course choose to continue his studies. However, due to economic pressure, he still chose to work first.

This is not just a matter of the cost of going to school, but that he has worked earlier and can help the family more.

After work, Lei Xiajun also worked hard. In his early thirties, it was not easy to become the general manager of a company like 'Xinmo Media' without any background—even if it was Small and medium companies.

Income, when calculated, is actually not bad, more than 20,000 yuan a month, plus bonuses, almost 400,000 yuan a year, and also married a wife, had children and started a family.

At that time, he was very satisfied with his state, but when "Xinmo Media" was on the verge of bankruptcy and was rumored to be acquired, he really panicked.

Although, capable people never worry about not having a place to go, but personal struggle and progress over time are the two main factors. He feels that he has finally climbed to such a position, and it would be a pity to lose it. In the case of involuntary resignation, it is not easy to find a management position with sufficient salary and high enough position outside.

Fortunately, after the company was acquired, the reorganized "Dimension Media" retained his position, even if the salary remained the same, it was acceptable.

However, at that time, he never imagined that in the next few years, he would undergo such earth-shaking changes.

When 'Dimension Media' was just reorganized, what he did was similar to what he did when he was still 'Xinmo Media' - even simpler. I am only in charge of distributing some films produced by outside production companies, which are basically low-budget films. I know that many of them will not even be shown in cinemas, and they are going online.

These in themselves are the traditional businesses of 'Xinmo Media'. Moreover, in the past, "Xinmo Media" would occasionally make some films by itself. When it was first reorganized, it didn't even make its own films.

During that time, 'Dimension Media' was not doing well, relying on the income from the distribution of movies as a whole, it couldn't make ends meet at all, and it also needed to rely on blood transfusion subsidies from the headquarters.

During that time, Lei Xiajun was really anxious, very afraid that he would be fired because of poor performance and because he was still an old man from the previous dynasty.

However, I did not expect the timing to change so quickly.

When "Hell Apartment 2" was released, he and Shi Jiangxuan tried their best, especially himself.

He knew that the main purpose of Dimension Group to buy Xinmo Media and reorganize it into "Dimension Media" was to distribute its own movies. He's not stupid, he knows that the films released by other production companies have not performed well before, and that doesn't matter much, it's just that they can't make the icing on the cake. However, if the distribution of films produced by the company has not been done well, it will really be over.

Fortunately, "Hell Apartment 2" was successful, which made him breathe a sigh of relief, but also basically eliminated his worries about his position.

Then, what made him feel even more unbelievable was the explosion of the movie "Martial Arts Master: Fire of War" immediately after "Hell Apartment 2"!

He was also responsible for the announcement of "Fire of War". He knew that before the movie was released, it was extremely popular because of the drama series. When the movie was released, the popularity and special effects would definitely not make the difference.

But I didn't expect it to explode like this.

With a box office of 3.5 billion, with such a powerful figure, Lei Xiajun, as the host of the publicity work, has undoubtedly embarked on a new level of life. Prior to this, among the movies he had experienced, the highest box office was "Hell Apartment 2", which was only 500 million. After all the calculations, the highest record was seven times higher!

Dimension Entertainment is not a stingy company. After the success of "Fire of War", Lei Xiajun, as an important participant and leader in the publicity and distribution work, received a high bonus and a pretty good salary increase.

When the money arrived, he was a little dizzy.

In the past, if his wife dared to spend more than 20,000 yuan to buy a bag, he would have to complain for a long time, but now...it doesn't matter anymore, it's small money anyway!

While excited, he kept telling himself not to slack off.

He now understands more than ever before that if he wants to maintain such an income, and even pursue a higher and better life, then he must hold tightly to Dimension Entertainment's thigh.

This is a golden leg.

And this year, his mission is not all over yet.

"Fire of War" was a huge success, and now "Demacia: Glory" may be an even more important film.

If he continues to succeed, there is no doubt that this year will be the peak year of his life in the past 30 years; if he fails, he might be beaten back to his original form.

Therefore, he spared no effort in the promotion of "Glory".

Fortunately, the success of "Fire of War" has made it easier for Dimension Media to do many things.

The National Day file was originally regarded as a continuation of the summer file, and it was considered a pretty good schedule, and the competition should be quite strong.

However, this year seems to be a bit different.

The huge investment in "Glory" and the success of "Fire of War" scared away most of the competitors who might compete with Dimension Entertainment.

Not to mention some movies with good investment, many low-cost movies were scared to escape this schedule, or delayed their release, or brought it earlier.

It's much more comfortable now.

After preliminary contact with the theaters, they have probably achieved relatively good results, and the final initial schedule can even reach 40%—this is terrifying, and it is impossible for other films to have nothing at all. put.

With such a result, what else is there to be dissatisfied with?

The online promotion, in cooperation with Wu Jingtong from the headquarters, followed by the fame of LOL itself, made it popular; the offline promotion did not save money, and there are subway stations in the commercial centers of major ticket warehouse cities. Posters of "Demacia: Flames of War" were hung up in batches; the film's main creative team began to conduct offline promotions everywhere in the country...

With the huge momentum created, coupled with the theater's 40% or more film scheduling commitment, Lei Xiajun feels that things are basically stable, and there will be no twists and turns.

However, things are not always so smooth.

Suddenly, Lei Xiajun received a call from the theater company. In the call, the manager of the theater company came to apologize.

"I'm sorry, Mr. Lei, I may have to reduce the arrangement of the films I mentioned earlier..."

"Ah? How could this be? Didn't we all agree?"

"Suddenly there is a change... Do you know the movie "Black Panther 2"?"

"I know, it has something to do with "Black Panther 2"? Isn't the movie scheduled for mid-September? By the time our movie is released, "Black Panther 2" has been released for half a month. It has nothing to do with our film schedule, right?" ?”

"That's right, but who knows, their schedule has been postponed suddenly, and it is said that it will be on the 11th..."

Lei Xiajun was dumbfounded: "Where is this? Are you crazy?"

"Who says it's not..." The person in charge of the theater on the other side of the phone was also full of grievances. Obviously, he was also very upset about this kind of thing, "I have nothing to do. If there is a delay over there, I must Make a new film schedule."

"Then you cut us a bit too much, right?" According to what was said just now, the theaters under the manager of this theater chain will probably reduce the film schedule of "Glory" from 40% to 100%. Looks like less than thirty.

Although, this is still a pretty good number, but how does it compare to the previously agreed 40% schedule?

"I can't help it... How can I say that "Black Panther 2" is also a Marvel superhero movie. Although the box office of the previous one was relatively not particularly good in China, but this second one is released, no matter what, we have to give it a shot. At least On the day of the release, it is definitely necessary to be on the 20th to the 25th. We have reduced the schedule of many films, and even several films that were not too long when the screening time was due were directly cut off from the screening plan, and we still couldn’t make it up. With so many, it can only be said that you let the points come out.”

The two argued on the phone for a long time, but in the end this matter became an established fact and could not be changed.

In terms of theater chains, how to arrange screenings in a movie theater's own movie hall is the job of the movie theater manager. Many movies have a good initial schedule, but the attendance rate is not good, and the sales are not moving. The manager of the cinema will immediately adjust the schedule, and vice versa. They are the frontline workers in the film market, and they are very sensitive to this kind of thing.

As for the representatives of theater chains like the one who called Lei Xiajun just now, although they seldom directly interfere with the movie theater's scheduling situation, they will give certain guidance to the chain theaters under the initial scheduling of some movies. , this will generally be carried out.

He has reduced the film schedule of "Glory", which means that his series of theaters will reduce the initial film schedule.

Lei Xiajun can only hope now that this happened to only one theater.

But thinking about it rationally, this is obviously impossible.

Sure enough, Lei Xiajun then received many phone calls, all from major theaters, and the messages they gave were basically the same—to take part of the excess film schedule from "Glory" and give it to "Black Panther 2" ". The more directly reduced the "Glory" film schedule by 15%, and the less was nearly 10%.

Lei Xiajun had nothing to do about it.

Pacing around at home, he called Shi Jiangxuan and explained the matter.

Shi Jiangxuan, the president of 'Dimension Media', was also angry and irritable when he heard the news.

After hanging up the phone, Lei Xiajun put on his clothes and walked out the door.

"It's so late, why are you going?" His wife woke up.

"I went to see Lao Shi, something went wrong." After saying this, he went out, not in the mood to deal with his wife.

...

In the next two days, Shi and Lei were not idle. They used many methods to restore the situation as much as possible.

However, the revision of the schedule of "Black Panther 2" is a foregone conclusion, and Dimension Group can't control it. And such a movie with a huge investment, plus the superhero themes that Marvel has continuously launched over the years, has established a hot position in the market, and its launch must have a certain guarantee of film scheduling.

Even if the box office performance of the previous film in the domestic market is relatively mediocre, this film must have at least a 20% screening rate.

During the 11th schedule, when all the major production companies in China tried to avoid "Glory", the vacant vacancies were originally eaten by "Glory", and now they must spit out a lot.

Otherwise, how can the theaters create more than 20% of the screen out of thin air?

Of course, the multi-party activities of the two of them were not without effect. At least, in the end they secured "Demacia: Glory", and there will still be about 30% of the film schedule when it is released on November.

This screening rate is still higher than that of "Black Panther 2", and it is firmly in the first position of the eleventh film screening. According to the survey of the two of them, the filming rate of "Black Panther 2" is around 25.

But in any case, this is definitely not as good as the 40 that was set beforehand.

With things unable to be changed, the two had no choice but to report the situation to the headquarters in full.

And Fan Zhe also quickly gave his instructions: "Just do your best, Marvel has nothing to fear, I believe our works are excellent."

After receiving such a reply, Shi and Lei were also relieved a lot.

It's a good thing the boss didn't blame him.

For Fan Zhe, these words are not only used to calm people's hearts, but he really thinks so in his heart.

Marvel and Disney are powerful opponents. He never imagined that one day his work would meet them head-on.

But now, he is not afraid of this opponent.

Especially in China, this is Dimension's home field.

He knew that if the schedule of "Black Panther 2" suddenly changed, someone must be playing tricks behind it.

But it doesn't matter, a good movie will always be rewarded by the audience.