The Fantasy Entertainment Empire

It was October when "Demacia: Glory" was released.

October every year is a very important month for the LOL circle.

The League of Legends Global Finals usually starts in October.

This year is no exception.

In the opening match of the finals, there happened to be a team from China competing with an American team.

On the eve of the battle, a little story happened in the commentary booth.

There is still a long time before the start of the game. Dimension Entertainment, the three commentators were chatting on the commentary stand, and of course they talked about "Glory".

In this time period, when the topic of League of Legends is mentioned, the movie "Glory" will inevitably be mentioned.

It's been a long time since the game started, and it's normal for the commentators to chat about the movie.

"Have you watched the movie "Demacia: Glory"?" The narrator named Doll, whose head was dyed with green hair, first mentioned this topic.

His old partner, Comrade Miller, reacted greatly: "Aren't you talking nonsense, you must have seen it!"

"I watched it late." Doll said, "I just watched it the day before yesterday. There were too many things to do on the previous eleventh. I thought I would squeeze time out to watch it in the middle of some work. I bought tickets twice, but I didn't make it." The day before yesterday, the day before I came to the United States, it was finally available. I was supposed to book a morning ticket for me that day, but I said no, I wanted to watch a movie, so I booked an afternoon ticket and bought a noon movie ticket. , almost missed the plane."

"You are hard enough, you."

"I cried after watching it." Doll said in a very exaggerated tone.

"ah?"

"I really cried." His tone became very emotional, "I have no regrets in my youth, do you know this feeling?"

"I can understand it," Miller said, "just like IG won the championship that year."

"Yes, yes, almost that feeling."

"IG won the championship that year. After holding back for so many years, I really breathed a sigh of relief. I feel that I have been in the League of Legends e-sports industry for so many years, and I finally feel proud. I finally feel that the efforts of Chinese e-sports people have not been in vain. "Dema West Asia: Glory is a movie that has the same effect."

Wawa said: "Special thanks to Dimension Entertainment and Penguin. It is said that the production investment of the film "Demacia: Glory" alone is as high as 800 million yuan! An investment of this scale, even if it is a top Hollywood production, is about the same. gone."

"However, as an audience, when we see such a good work made with heart, we will definitely support it very much."

"Yes, it is said that the box office of "Glory" has exceeded 4 billion, and in April next year, there will be a League of Legends movie, "Night Hunter". You can tell from the name that this is a VN independent movie. Movie, please go to the movie theater to support it when the time comes."

"VN, I'm looking forward to it."

"Okay, no more talking, the game is about to start!"

...

The League of Legends finals over the years have been very popular.

This year is especially true.

"Demacia: Glory" and the League of Legends Global Finals, two huge traffic topics appeared at the same time, undoubtedly pushing the popularity of LOL-related topics to the highest.

In fact, regarding the marketing that combines these two topics, Dimension Entertainment has already made relevant plans.

It would be a fool not to take advantage of this kind of heat.

It's a pity that the release time of "Glory" is more than a week earlier than the start of the global finals. Otherwise, the effect of the linkage between the two will be even better.

But it still works great now.

With the traffic of the global finals, there will inevitably be a lot of e-sports viewers who will be transformed into viewers of "Glory".

At the same time, Penguin was not idle.

Their operation and propaganda department is also quite strong and capable. They also took advantage of the traffic of "Glory" to divert traffic to the global finals.

In fact, there is still a big difference between movie audiences and e-sports audiences on LOL.

A considerable number of people who went to the cinema and contributed to the box office of "Glory" didn't even play games.

But that doesn't mean there's no possibility of conversion.

Through movies, many people who were not originally gamers became interested in games and became e-sports viewers or gamers, which is obviously very operable.

And so it is.

During the time when "Glory" hit the show and the League of Legends global finals started, LOL, a game that can be regarded as an elderly game, once again glowed with enthusiasm!

This is not surprising at all.

Every year, during the time of the finals, the number of online players in the League of Legends game will skyrocket.

But this year, things are very different.

In addition to the skyrocketing number of online players in the League of Legends game, the return of old players is even stronger than in previous years, even reaching the level when IG won the championship.

Obviously, in addition to the return of old players brought by the finals, movies also contributed.

The more important point is that the inflow of new players, which has been weak for many years, has become especially large during this period.

The game LOL, within the scope of mainland China, can definitely be regarded as a national game, and it has influenced a generation of young people. With such a high level of enthusiasm, the younger generation of players, to be honest, have almost been harvested. Those who want to play this game have already played it in the past few years; those who don't want to play, it is difficult to attract them to go in with general publicity methods.

However, I have to say, if you use a movie that has spread all over the country as a large-scale promotional video for the game, what effect will it have? It must be strong!

The traffic rate of new players, which has not been used for many years, has increased significantly during this period of time!

For the entire IP of League of Legends, games, e-sports, movies...these things all complement each other.

Of course, the film "Glory" has benefited from the successful development of games and e-sports. Otherwise, even if the quality is good, it would be difficult to achieve such a popular result at the beginning of its release. While benefiting, it also brought positive feedback to the game itself.

This goes hand in hand.

Throughout the League of Legends finals, the box office of "Glory" continued to soar. Before the arrival of the third weekend, the cumulative box office of "Glory" had reached four billion.

At the end of the finals, the cumulative total box office of the film reached forty-seven after a month of screenings.

It is conservatively estimated that "Glory" will continue to be screened in cinemas for one and a half to two months, and maintain a fairly good film scheduling rate.

In this case, breaking 5 billion is a certainty. As for 6 billion, it may still be a bit difficult, but it has a chance to hit the 5.6 billion Chinese box office record left by "Wolf Warrior 2"!