The Fantasy Entertainment Empire

On the first day of the Lunar New Year, the movie "Taiwu Painted Scroll" was officially launched.

With the blessing of Dimension Entertainment's two outstanding works in the past, this film, even in the fiercely competitive Spring Festival, still has a relatively good film scheduling ratio.

Up to thirty percent.

This is rare.

During the 11th schedule, "Demacia: Glory" cost 800 million yuan, carrying the box office power of "Fire of War". When it rushed up, most of the domestic film and television companies chose to back down.

Although there is a 11th Golden Week, which is quite a good release date for new films, but no one wants to face such a work head-on.

But the Spring Festival file is completely different.

Although "Glory" has achieved a greater degree of success than "Fire of War", so that Dimension Entertainment has been in the limelight for a while, but the attraction of the Spring Festival file is too great.

This is the hottest schedule in the current domestic film market. As long as the quality of a movie is slightly better, or even average, as long as there are a few stars with strong appeal, it is easy for a movie to explode into a terrifying box office in just a few days.

Now, it seems that people are used to it. During the Spring Festival, the whole family goes to battle and finds a movie to watch, which is one of the New Year's pastimes.

With such an important schedule, even if it is Dimension Entertainment, it is impossible to force everyone to retreat.

For the works produced by some small film companies, they hold the idea that they can share a piece of meat during the Spring Festival; some big productions have certain confidence in the quality of their films, and they are not too afraid of colliding with dimensions.

Although they don't think they are too sure that they can shake Dimension Entertainment's works, but with such a big market during the Spring Festival, can "Taiwu Painting Scroll" still eat up all the market share?

Facts have proved so.

Although none of the other works had a screening rate of 30 or more, there were still two that reached more than 20%. The remaining less than 30% of the film schedule was divided among several other films.

With almost no suspense, "Taiwu Picture Scroll" won the first place in the box office on the first day of the Lunar New Year and the day of the Spring Festival.

With a box office of 470 million in a single day, this is definitely the prelude to another big-selling movie.

But under "Taiwu Painting Scroll", other works are not so miserable.

For example, the new film of the famous director Lei, the action movie "Heaven and Fire" with a modern background, has gained quite a good reputation in the pre-release screenings. It is said that the action scenes are very popular, and the actors also invited a few very charismatic guys to make such a film.

This "Sky Fire" also won more than 200 million box office on the day it was released.

Another movie that took up more than 20% of the film schedule was a comedy theme.

This is the main box-office movie in China. Most of the big movie stars in China, such as Wang Baoqiang, Xu Zheng, Huang Bo, Deng Chao, etc., have made big-selling comedy movies. , and even came from a background in comedy.

Facts have proved that this kind of movie still has a very strong market vitality. This film also got more than 200 million box office on the first day of its release.

Of course, other movies add up to a certain proportion of the box office, but basically not much.

In the next few days, the circumstances of each film were different.

The box office stamina of that comedy film is a bit insufficient. On the second day of junior high school, the box office of this comedy had just broken through 100 million, and on the third day it was even less than 100 million.

However, there is indeed something about the movie "Heavenly Fire Down to Earth", and it has maintained a relatively strong momentum since then. On the second day of junior high school, the box office increased instead of falling, and rose to 330 million, which was on par with "Tai Wu". In the past few days of the Spring Festival holiday, they also maintained a box office of over 100 million.

Director Lei is already crazy.

When he met his friend, Lao Zhen, he even thanked him specially.

"Thank you, Lao Zhen... If you hadn't persuaded me, I might have really missed them because I was afraid of Dimension Entertainment."

Lao Zhen waved his hand and said, "Don't thank me, there is nothing to thank. Your film is serious and of good quality. Even if it is not released during the Spring Festival, it should not be too bad in other schedules."

Director Lei shook his head and said, "Dear me, sometimes it's hard for the person involved to see clearly. No matter how you say it, I must thank you very much... However, Dimension Entertainment is really strong, and their Bu Taiwu, has it broken one billion in three days?"

"Well." Lao Zhen also stared at the box office rankings quite seriously, "The first day was more than 400 million, the second day was more than 300 million, and the third day was 200 million... This momentum, at least one 3 billion The movie did not run."

"Alas...it's still not comparable." Director Lei said, "For my film, 700 million in three days is already considered awesome, but there is still a gap between them."

"Don't compare with them, it's meaningless." Lao Zhen said, "Your book should be able to reach 2.5 billion in the end, and you'll make a lot of money!"

"Hahaha!"

...

Speaking of Dimension Entertainment itself, they estimated that the box office of "Taiwu Painted Scroll" should be 3.2 billion in the end. It is estimated that it may still be inferior to "War", let alone "Glory".

Although, if it can get a box office of 3.2 billion, it must be considered a big success. Compared with the cost of 500 million, that is more than six times the data. Excluding taxes, distribution, and theater distribution, Dimension Entertainment alone has 12.3 billion yuan. Takeaway, the distribution company is still the "Dimension Media" within the group, which is equivalent to about 15% of the box office's distribution share, which actually falls into Dimension's own pocket.

This probably means that even if the cost of 500 million is removed, Dimension Entertainment can earn more than 1 billion from this work.

However, even though it was a big success, with the gems of "Glory" in front of them, the staff of Dimension Entertainment who participated in this project always felt that they couldn't get excited all at once.

Hmm... That kind of mentality is probably... Basic skills don't 6?

As for the word-of-mouth reputation of the movie "Taiwu", it is not bad.

At present, the score on Douban was 8.2 on the day of the release, and then dropped to 8 points.

Barely standing on the line of excellence.

According to the general perception, the movie "Taiwu Painted Scroll" is an excellent martial arts movie, but it is not yet a masterpiece.

In this regard, Fan Zhe felt very calm.

Not as good as expected, but it has met expectations.

That's about it.