The Fantasy Entertainment Empire

"Fantasy Three Kingdoms 4" adopts the method of free membership, which is actually a very important decision.

This drama is said to be a small-scale work, and it is true that among the various projects that Dimension Entertainment is currently carrying out, the investment is not too much.

But with an investment of close to 160 million yuan, if it is put into the entire film and television industry, it must be considered upstream. It's just that the things Dimension Entertainment plays are different now. The average investment amount of their projects is too high, which makes "Fantasy Three Kingdoms 4" not look good.

Completely canceling the single purchase fee for this work will make the picture book of the work very difficult.

After all, the current Dimension platform itself has tens of millions of paying users. These users are mostly because of the various works on the previous "Dimension Platform", because after buying a membership, buying the complete episode will be discounted, which is more cost-effective than buying it alone, so Become a paid member of Dimensions.

And these people don't need to spend a penny to watch this film.

This loses a considerable portion of the charging potential.

Just from the perspective of new paid members, it would take at least 8 million new paid members to cover the cost of the show. And if you want to make a profit, you need at least 10 million new paying members.

It is a bit difficult to achieve this goal when there is a considerable base in itself.

But Dimension Entertainment still did it.

They hope that in this way, they can further give back to the existing paid member groups and let them form a more loyal consumption habit to the platform. At the same time, if this drama is free, it is bound to have a high volume of broadcasts, which will also bring a large number of active users. Maybe they will watch other works after watching the series of "Fantasy Three Kingdoms" film and television drama.

At the same time, the same is true for adding new users.

It may not be possible to add tens of millions of paid members, but it should not be a big problem to increase by a million. This part of the newly added paid members may also consume other works in addition to watching "Fantasy Three Kingdoms".

Even if there are none of these, so what?

The content that Dimension platform has now is not as scarce as it was when it was just launched, and it has gradually started to develop from a position of just "Dimension's own distribution and sales channels" to a more popular commercial video platform.

On this road, the group has already spent a lot of money.

On the one hand, the money is used to make some video content, such as attracting video masters who make their own videos, such as purchasing high-quality content from the outside world, such as encouraging platform users to upload videos...

In addition to this kind of content expansion, in the external Internet environment, strengthening publicity, conducting external promotion, obtaining more traffic and more users also cost a lot of money.

Thanks to the strength of the content of the platform, their spending money from the outside world is quite effective. The user retention rate is quite good, and the paid conversion rate is also quite impressive.

The members of "Fantasy Three Kingdoms" are free, and for the dimension platform, it will have very good effects in these two aspects.

On the one hand, the arrival of a hit drama will obviously further expand the content library of the 'Dimension Platform'. In addition, in terms of attracting users, free membership is equivalent to an advertisement to the outside world.

Anyway, it will cost a lot of money for promotion, so it's better to create a drama and use it to promote it to the outside world.

But so far, the effect is still quite good.

At the beginning of the work's launch, with a lot of discussions and the strategy of free members, the episodes of "Fantasy Three Kingdoms 4" did attract a large number of viewers to watch.

I won’t say much about the old users of the Dimension platform. Anyway, the people in the platform operation department are all smiling recently. The substantial increase in active users is something to be excited about in itself, let alone after the substantial increase in active users , Many of their operational activities have also achieved very good results.

In terms of the increase in new users, it is a big surprise.

Less than a month after it went online, the relevant data seen by the operation side showed that the 'dimension platform' had added 6 million users, of which nearly 1.4 million had been converted into paying members.

And if we continue to look at it for a longer period of time, there will inevitably be a greater increase in user growth, and at the same time, the number of paying members will continue to surge.

This basically achieves the purpose of the film and television adaptation of "Fantasy Three Kingdoms 4".

What's more, it's impossible for this drama to lose money.

After the "Dimension Platform" is finished broadcasting, it will also be broadcast on major TV stations, which is also a pretty good income; Dimension Entertainment's strong overseas channels are also enough to promote this drama to all possible audiences. It is interested in countries and regions, and reaps a large amount of benefits.

It is impossible to lose money. Only from these two aspects, Dimension Entertainment can recover the cost if it does not do well.

...

In addition to the film and television drama "Fantasy Three Kingdoms 4", Dimension Entertainment will also have a work online in the second half of the year.

The animated version of "The King of the World".

This is Mi Le holding back all his energy and wanting to fight for a turnaround.

It really turned her around.

Launched in October, the content of the 20th episode of the first season of "The Lord of the World", the first two episodes are completely free, members can watch the sixth episode for free, and the content of the next 14 episodes, the price of a single episode is 1.5 yuan, the complete episode The price is 21 yuan, with a 20% discount for members.

A week before its launch, "The King of the World" sold more than 20 million yuan in pre-sales alone; and then, when the work went online, the number of broadcasts even exceeded the performance when the first season of "Amber" was launched.

This is quite exciting news.

In the follow-up, when "The King of the World" was updated to paid content, the overall sales volume began to increase significantly.

According to the frequency of updating two episodes per week, "The Lord of the World" will use ten weeks to update all the content. Among them, the paid content will be updated in the fourth week.

On the weekend of the fourth week, the week when "The Lord of the World" released paid content, this work included new paid members, including single purchases, etc., and the direct revenue brought by it had already exceeded 200 million.

This number has exceeded the cost line.

In the fifth week, the performance of the animated version of "The Lord of the World" had a further increase, reaching 360 million, reaching the declared cost line.

At the finale of the tenth week, the online revenue of this animation has broken through the 750 million mark.

At the same time, it is estimated that the long-term income in the future will still be maintained for a period of time. Judging from the two-year cycle, the estimated total income should be able to exceed one billion.

In addition, in the Japanese animation market, "The Lord of the World" is also a big hit.