The Fantasy Entertainment Empire

Chapter 448 North American Online

Li Zhen was listening to the work report of his subordinates.

The leader of Dimension North America, now after so many years of polishing, the whole person seems to have the bearing of a leader.

The middle-aged Caucasian man who reported to him, named Brand, was nearly fifty years old this year and had more than twenty years of experience in the film and television industry.

This is an employee who has joined Dimension North America for about half a year. He is an original middle-level administrator hired by Li Zhen from Disney.

In order to dig her, Dimension North America paid a lot of money.

So far, Brand has become Li Zhen's deputy.

During the six months of work, he has proved that his value is worthy of the salary paid by the company.

With the help of his deputy Brand, Dimension North America has made considerable progress in the past six months. They have established a certain cooperative relationship with many North American counterparts, especially in the development of some offline peripheral copyrights, and have made considerable progress.

And their most important task at present is to handle the launch of "Lord of the Mysteries" in North America.

The 'dimension platform' has not gone out of China, and the group headquarters has no related plans for the time being. Therefore, the distribution of works must still rely on large local platform companies.

And this time, Dimension Entertainment and another behemoth, Netflix.

Netflix (Netflix) is an American company that provides Internet-on-demand streaming media playback in North America, and online rental services for fixed-rate DVDs and Blu-ray discs. Founded in 1997 and headquartered in Los Gatos, California, the company began subscription services in 1999. In 2009, the company offered as many as 100,000 DVD movies and had 10 million subscribers. On February 25, 2007, Netflix announced that it had sold its billionth DVD.

In the United States, Netflix has 50.85 million paid subscribers, surpassing the number of paid subscribers of US cable service providers, who have only 48.61 million.

A company of such size is of course an ideal partner.

In fact, during the previous cooperation negotiations, Dimension North America brought out "Lord of the Mysteries", which largely attracted Netflix's interest.

They were more optimistic about this work in advance, and they were willing to pay a large sum of money to buy out the work.

Similar themes are relatively rare even in North America. Moreover, Netflix has always been very pioneering in its own self-made content, and will do a lot of weird things. In other words, they don't mind that the story about the revival of the evil god in "Lord of the Mysteries" is relatively small, and they pay more attention to whether it is interesting or not.

And "Lord of the Mysteries" can meet the requirements from the proposal, to the content outline, to the entire design, to the semi-finished fragments.

However, the buyout agreement they offered was rejected by Dimension North America.

According to the opinions given by the headquarters, they have greater ambitions for this work - they hope to share the profits according to the performance of the work.

Although even Li Zhen himself felt that the price offered by Naifei was very good, he could not go against the opinion of the headquarters.

After a long period of urgent negotiations, they finally reached an agreement.

The agreement as a whole seems to be relatively reliable and reasonable, and the relevant documents were sent back to China, which was also approved by the headquarters.

Nai Fei seems to be quite good at attaching importance to the work. Even if it was finally changed to a model of buyout and low price plus profit sharing, they still put a lot of energy into promoting the work.

Everything seems to be on the right track. Li Zhen and the others are relatively optimistic about the prospects of their works in North America.

However, after the official launch, the actual results gave them a blow.

The results on the first day of launch were not as expected.

That kind of hurts.

Before the work was launched, whether it was Dimension North America or Netflix as the online platform, a lot of resources were invested in the promotion of "Lord of the Mysteries". It is quite a painful thing to pay a lot of capital and still not meet expectations.

At the same time, there is another crucial point, that is, their expectations are not high.

Considering the work "Lord of the Mysteries" at that time, although the original novel has also been translated into the North American market, and it also has a certain audience, many people like this work.

But all in all, it is unrealistic for a novel translated from China to gain a lot of attention, and even the situation in China is not as good.

In fact, even in China, the original novel of "Lord of the Mysteries" has not brought as much popularity to film and television dramas as imagined. At least, it couldn't compare to the appeal of the name 'Dimension Entertainment' itself.

This is true even at home, let alone abroad.

In foreign countries, Dimension Entertainment is not as popular as it is in China.

It is precisely because of these reasons that Dimension North America placed the expected value at a relatively low position when making preliminary estimates.

But despite this, the results of "Lord of the Mysteries" in North America still failed to meet this relatively low expected value.

Listening to Brand's analysis report read out in front of him, Li Zhen really felt a little dizzy.

He rubbed his head, thought for a while, and then said: "We still can't give up, now we should still have a lot of promotional budget for this work, work harder, and see if there will be any album ;In addition, I hope you can try to contact Netflix again to see if you can get more promotional resources... Our promotional strategy can also be made more refined. On the elements of evil gods and steampunk, identify the corresponding audience groups and carry out targeted publicity..."

While rambling on about this, Brand standing in front of him kept nodding.

But although some solutions were proposed, the faces of the two of them were a little unsightly.

It’s not like mending a dead sheep, they’ve mended the “prison” well, but the “sheep” is still “dead”, and at this moment it’s just to strengthen the sheepfold, no one knows if it will be useful .

But whether it works or not, things have to be done.

Brand left Li Zhen's office, and when he was about to get off work at night, he came again.

He brought back the latest situation he had communicated with Netflix: they refused to invest more resources to further promote "Lord of the Mysteries".

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