The Goddess Shines on America

Of course, Alice doesn't understand the field of clothing brand design, let alone how to do business development in the fashion field. She can almost be said to be a person who is insulated from the fashion circle.

She clearly remembered that she had watched a domestic urban workplace drama in her previous life, and it was called Ode to Destiny, which was nothing. There is a scene in which the female president and the male president have dinner. After the two girls pass by, the first girl starts talking to the second daughter.

"That woman is amazing. Armani's 2014 spring new clothes are full! The man is a little more complicated, the shirt is from Gucci, the suit is from Versace, the watch is from Vacheron Constantin, and the belt is..."

"...how did you find out?"

Girl No. 2's question is also Alice's question. Of course she knows the brand name, and the style can be seen in certain clothes, but it is really impossible to be accurate to the level of Girl No. 1. After all, her personal interests lie there, and she has never taken the initiative to care about this field, such as what is the fashion style of a certain brand in a certain season in a certain year... It is really overwhelming.

In fact, fundamentally speaking, apart from being interested in the fashion industry, or practitioners in this industry, whether you know famous brands, personal worth, personal cultivation, etc. has absolutely no direct relationship.

A rich man must drive a luxury car? If you have money but don't know the brand, you must be an upstart? If you understand the brand, you can even tell at a glance that "Armani's 2014 spring new style" must be Bai Fumei?

For certain mentalities, Alice really can only hehe.

Almost any boy can understand cars, and almost any girl can understand fashion, but how many of them can afford it? Otherwise, there will be no such stupid situations as renting a BMW to make a fortune, or eating fake Kobe beef with a loan.

I'm just not interested in that field, what's the matter?

Not interested can only mean that you are not worthy~ It can only mean that you are still an upstart who doesn't understand brand consumption~

As for the sarcasm, sarcasm, abuse, and sarcasm of the people at the bottom of society who are envious and jealous... As the saying goes, there is no excuse for committing crimes, but in essence, it is just that you are too finished.

But in the final analysis, it is an indisputable fact that Alice really doesn't know anything about the fashion industry.

"So, you don't know anything about the fashion industry, but you want to start a clothing business?"

Therefore, Sissy can no longer describe the idea that Alice put forward in an instant: "Do you know the brand building process of a clothing brand? Do you understand the culture building method of this type of enterprise? Don't tell me." You can hire employees to be responsible for these, if the boss doesn’t understand anything, then he will be left alone!”

"It can't be learned, and as I said, its goal is to accumulate activity funds for the SOS group. I didn't think about surpassing Chanel."

Sissy's eyes became even weirder, and her meaning was obvious: Isn't it just a middle school club activity?

Alice smiled brightly, and her meaning was obvious: it is a fool who has money but does not earn it.

Well, every action of a genius is beyond the comprehension of ordinary people.

Next, the historic meeting of the SOS regiment was held. In this room with only a few steel pipe chairs and a desk, Alice and Sissy asked Ashley a series of questions very seriously.

"My drawing skills are absolutely fine. I don't have any tools at hand. If you need it, I can draw a beautiful sketch for you at any time!"

"In terms of clothing design, I do have some works. However, Sissy is right in saying that if you just make some clothes to sell, then almost everyone can do it, but it is complicated to establish a brand of sufficient scale. Alice, do you have any development plans?"

After all, the aggressiveness of American girls is different. After living in Los Angeles for more than ten years, Alice has undoubtedly realized this. Even if it's just a few teenage girls, if given a chance, they will definitely be able to think like a serious entrepreneur!

"First of all, I really need to explain our strategic goals."

Just before the whole topic started, Alice had already revealed to Ashley in advance that she had a small savings because of stock trading, and the start-up capital was not a problem.

"Long-term goals, it's useless to think about it now. Many people with high eyesight and low abilities end up with failure. Our current goal is not to launch an impact on those first-line big brands, to surpass LV in 20 years, Chanel in 30 years, etc. No. Our current goal is to occupy the Chinese market.”

"Why?"

"What?"

At the end of a long series of words followed a key point, and it was such an absolutely unexpected target, the two listeners were undoubtedly taken aback.

"Market size and development potential, my friends!"

Alice opened her arms exaggeratedly: "The opening to the outside world began in 1978, and it has only been about six years now. It is a huge market with a population of more than one billion, and the development rate is definitely still in its infancy. We don't take Does it really want to compete with other international brands in the mature European and American markets?"

Just kidding, for this country with the second largest GDP in the world around 2010 and a huge market of more than one billion people, anyone who understands history will not let it go!

"My dear... You have increased the difficulty by a hundred times."

Sissy was sweating profusely and said, "The threshold for import and export trade is not low, and since you want to sell abroad, how to solve the brand promotion and sales volume? After all, do you know the cost and cost of building a garment processing factory?" The process!?"

"Sissy, you're going to be a layman now~"

Alice waved her fingers and said with a smile: "Building a garment processing factory is the business of a garment processing enterprise, and it is a labor-intensive industry. My dear, we don't produce clothing, we are just fashion porters."

"Ah! That's a good sentence!"

Ashley's eyes lit up instantly: "We don't produce clothes, we're just fashion porters... This sentence, this sentence can be used as our advertising slogan!"

"Uh...uh, yes."

Therefore, it is very simple, before the company name has been thought up, the slogan has been freshly released. A reversed development process like this, probably only Alice can encounter.

"We don't make clothes, we're just fashion movers...we don't make clothes, we're just fashion movers...that's it!"

When dusk was about to fall, Ashley rubbed her hands, just like Alice, and she was extremely excited: "I will design the artistic words of the slogan when I get home, Alice, you continue to think about your business development plan, Leave it to me!"

"Well, please, and don't forget to design a Chinese font. Um... You don't seem to know Chinese, so let me design it~"

In this way, the Chinese slogan was immediately settled: we do not produce clothes, we are just fashion porters.

As for what to do with Nongfu Spring in the future... Alice said, let's talk.

Ashley parted ways at the door when school was over, and Alice walked back to Winton Street, holding Sissy's arm. At this time, autumn is coming and the autumn wind is refreshing. The dense leaves on the sidewalk are slowly dancing in the gust of wind. Bicycles and cars pass through the streets together. The sunset is setting and everywhere is covered with golden and red brilliance.

"Even if you target the Chinese market, Alice, you were born in Los Angeles after all, do you know what kind of clothing people in your hometown need?"

"Ahem, well, don't worry, my dear, Chinatown is a perfect window to the outside world."

Her mouth was full of nonsense, and Alice knew that many situations could not be convinced by her own explanation. After all, in this world, the only one who really knew the historical development, especially the changes in the mainland in the next few years, was herself.

So, she changed the subject and said, "By the way, hasn't your father been thinking about starting a film company? How is the situation now?"

"It's not an easy job."

Sissy curled her lips and said, "Although actors and directors can be found everywhere in Hollywood, my father is a venture capitalist who has invested in many film and television companies, and those who are not qualified enough will not be liked at all."

Immediately afterwards, she sighed again: "But how can it be so easy to recruit those who are capable? And judging from the funds he has raised so far, he simply can't afford to make a movie with a luxurious lineup, unless it is a movie with a small cost and high box office." works, but those are all things that can’t be met.”

Seeing Cici's depressed expression, Alice stroked her chin thoughtfully.