There is a Problem with This Online Game Planning

Publicity is important.

Although Lin Yao doesn't know much about online game announcements.

But if you pin your hopes on the word of mouth of players, you are doomed to put your treasure on illusory luck.

Even if Lin Yao thinks the quality of the game is acceptable, she thinks that even this should save the game.

But no matter how she feels.

This is essentially a gamble, because the tastes of players are sometimes quite strange, and no one can guarantee whether they will like it in the end.

Lin Yao doesn't like gambling, and she doesn't like the mode of doing nothing and pinning her hopes on possible events.

Especially in this world that is very similar to the early 21st century in China.

This place is also in the rising period of online games, and the players are very simple, and they may even believe the slogan of forever free.

There is no immunity at all to the bragging operations of game manufacturers.

The rewards announced are really too high.

It's not like domestic.

When it comes to free, I subconsciously feel a pain in my liver, and feel that I am going to lie to myself to work as a laborer in Africa again.

Lin Yao really wanted to get some resources to promote the new version.

In this way, no matter whether the result is success or failure, she can accept it calmly.

but no.

"Miss Mu, are you really not giving any resources?"

the next day.

Lin Yao looked at Mu Wanqing, and asked again: "You can't give me any support?"

Mu Wanqing looked at Lin Yao who was sitting across from her, feeling a little unbearable.

This is almost a month's time.

She saw Lin Yao's efforts.

First, the planning book, the formulation of the project progress list, and then the reorganization and construction of the economy, collection, cultivation and other systems, and after driving away Ye Lan, she took over the work of docking and accepting art resources.

In terms of hard work, Lin Yao is definitely the one who worked the hardest and put in the most effort.

Mu Wanqing is well aware of this.

And the more people who pay more, the more anxious they are at the last moment when the results come out.

Worrying that my efforts will be in vain...

That feeling is not good.

Because she has experienced it herself.

So she really wanted to tell Lin Yao that she had a way and could get some resources.

really want to.

But the reputation of "Fantasy OL" is really too stinky... The internal stinky, because the input and output are the lowest in history, and it is really the first time that the group's internal control has come down for inspection.

The outside also stinks.

Although there are players who play this game, and the atmosphere is good, this does not mean that this game is a good game in their minds. They directly sell props that increase attributes, and do not take numerical balance seriously at all.

The current status of the game, low-level rich players crossing the tenth level to kill high-level players easily, it is like a fantasy novel, outrageous.

Let alone colleagues.

This is a turn-based online game with beautiful graphics, but no innovation in the gameplay, and the stats are extremely poor. It has become a negative teaching material.

In this case, no matter how confident Mu Wanqing is in the new version developed by Lin Yao, she still can't convince the operation side.

Because except for her and Lin Yao, no one is optimistic about the game "Fantasy OL".

"Sorry, I'm not capable enough, and I can't get too many resources."

Mu Wanqing struggled for a moment, then finally pursed her lips and bowed vigorously to Lin Yao.

"...I don't blame you."

Lin Yao fidgeted a bit, and said embarrassedly: "I just want to ask, I don't like to bet on an unknown. Although it is unknown whether players will come to play after the publicity, at least we will work hard to make players come. If even the publicity If you don't have any, you can really only rely on the word of mouth of the players, which is too illusory."

"I know."

Mu Wanqing raised her head again, and looked at Lin Yao apologetically, "I don't like this feeling either, but I really can't help it, the reputation of "Fantasy OL" is too bad, and I really can't win too many resources. "

Lin Yao hesitated for a moment, then asked in a low voice, "Then what promotional resources are you willing to give us at the end?"

Mu Wanqing lowered her head slightly: "The product page is closed and pushed, the game's official website and forums are introduced on a large page, and then other products under the banner will be mentioned a little..."

Lin Yao: "..."

It's all internal channels.

That is.

Players who don't play Yaoshi software games can't see it at all.

This is not called propaganda at all, it is called sending beggars away...

"All right……"

Lin Yao was depressed and resentful, but she didn't show it.

Because her resentment was not directed at Mu Wanqing, but at the company.

She herself still likes this big sister in black silk very much, she is very reliable. Although she has not done much in the game level, she has achieved the ultimate in logistical support.

She also didn't want the woman to continue to feel guilty.

"Is it better than is it not? Let me think about how to publicize it, and Ms. Mu will also think about it together."

Lin Yao moved the chair to Mu Wanqing's side, rubbed her knee lightly with her knee, and then smiled brightly at her.

Seeing the smile on Lin Yao's face, Mu Wanqing smiled.

"With only this resource, how can I promote the game..."

Lin Yao lowered her head again and thought about it seriously.

There are no conditions.

Then it can only be done to the extreme under the existing conditions.

"Focus on the concept of promoting the new version and starting again?"

Mu Wanqing made a suggestion.

"No, restarting is too general."

Lin Yao shook her head: "In this case, conventional publicity is meaningless. We need to go the wrong way...Gags, Ms. Mu, we need gimmicks."

"A gimmick?"

"It's something that can attract the player's attention at once, and it's better to break the circle."

Lin Yao showed a thoughtful expression.

Of course, she couldn't really ask Man Wanqing to dance.

unrealistic.

Soft feelings are a choice...

There was also a period of wildness in China before, when the promotion of online games, especially junk page games, was really frenzied.

But Lin Yao didn't plan to use this method.

This is too bad for her character and reputation, and she wants to lose face.

Even when she changed to the turn-based online game this time, she tried her best to rely on 'fairness', she just didn't want to be scolded in the future...

Although this fairness only gives ordinary players a chance to catch up with krypton gold players, she can only do this. If she really wants to be completely fair, she should make stand-alone or buyout online games, otherwise she can do MOBA or CSGO This kind of game relies on skins to make money, and ordinary online games are not absolutely fair.

Besides the one above, what other gimmicks can attract the attention of players at once...

Um……

"Miss Mu."

Lin Yao had a flash of inspiration, and suddenly raised her head: "Can our budget be used as operating expenses?"

Mu Wanqing hesitated for a moment, and said: "Theoretically, it is not prohibited, as long as the expenditure is not unknown, it is reasonable... But the remaining budget is not much, and it cannot support any decent publicity."

"I know, let's use the channel provided by the operation directly, and then play the level-up lottery!"

"ah?"

"It's a lottery draw for all players who are online and meet the requirements. Everyone is eligible to participate, and then the grand prize..."

Lin Yao took out her mobile phone, opened the search engine and searched for the relevant provisions of the Anti-Unfair Competition Law in this world, and then continued: "The grand prize...how about a car?"

Mu Wanqing: "..."

... 1. A car?

What is this operation?

This way is too wild.

Mu Wanqing couldn't help asking: "This prize is too big, why do you want to do this?"

Lin Yao explained: "It's not a very good car, tens of thousands of yuan is fine, it looks decent, it's not expensive."

"But that's tens of thousands of dollars."

Mu Wanqing looked distressed: "Why did you suddenly say that you want to draw a lottery? It's still a car, and I don't even have it..."

"..."

Lin Yao watched at the end and specially added Mu Wanqing, which she didn't have, and suddenly felt that she was very cute, so she couldn't help but smile: "Then do you want it?"

"Huh? Think."

Seeing the smile on Lin Yao's pretty face, Mu Wanqing subconsciously replied.

But soon, she regained her composure. After a moment of silence, she said, "Don't tell me...you still want to operate in secret? No!"

She grasped Lin Yao's wrist, and said very seriously: "You can't take ill-gotten gains! Absolutely don't take it! You can't do this, you can't do that, I don't want you to become that kind of person."

"We may make money on our own, even if the game fails in the end, we are all fired, and we can't take it without salary. If you are short of money... I can support you! But you can't do that."

"???"

Lin Yao looked at Mu Wanqing, who was getting more and more outrageous, and more and more serious, and said, "Where are you going, no matter how unbearable I am, I won't do such a thing, well, if I want to put my face down, I can act like a baby with Lin Xi If you want more money than this, how can you do this?"

"Who is Lin Xi?" Mu Wanqing was slightly taken aback.

"My sister."

Lin Yao shook her head, and instead of continuing the topic, she brought it back: "I just asked you if you want it, but I just asked you... Do you want it?"

"Of course everyone wants the prize."

"That's it."

Lin Yao showed a sly smile: "Anyone wants it, so come and play the game. Our game is not only fair and green, but there is also a chance to win a car after leveling up...you understand what I mean, Ms. Mu."

Mu Wanqing: "..."

Also, can you still do this?

"Not only the special prize, but I also plan to set up several first, second and third prizes with equally expensive prizes. For the first prize, buy a laptop, which is more expensive. For the second prize, a mobile phone, and for the third prize... the third prize Cash directly!"

Lin Yao lowered her head and pondered for a moment, then raised her head again: "We control the total expenditure within a certain range, and then we will put the re-start and level-up lottery in the most conspicuous way on the product website and the official website, and at the same time, in the game. Server announcement, this should attract a lot of people, right? How about it, do you agree, Ms. Mu."

"ah?"

Mu Wanqing was a little confused, looking at Lin Yao with a complicated expression.

She hadn't heard of anyone doing that.

This really works?

"Trust me, I will explain to you slowly."

Lin Yao saw her doubts, and was ready to explain to her what is herd mentality, what is joining in the fun, and what is a gimmick.

Thank you Chisa Mihara (Xiao Dai)