There is a Problem with This Online Game Planning

finally.

The Global Game Awards is under pressure.

It still chose the many major game companies headed by Jiber Company, thus giving up the single Linmu Studio, which made most of its peers feel the pressure.

Lin Yao can understand the choice of producer March Connor.

Because at the end of the day.

No matter how popular Linmu Studio was, it was still those few established game manufacturers that held up the entire awards ceremony.

Just like Lin Yao's previous life, Goose Factory's game business made money, so for TGA, Goose Factory's influence is hard to compare with Sony, Microsoft, Nintendo, and Valve, the sponsors and the leader of the entire game market.

After all, they are the ones who promote TGA to replace VGA and VGX, and promote TGA to become the biggest booster in the game industry Oscar.

Although they are willing to fund such activities, the original intention is just to sell games better.

But objectively speaking, they did give authority to the game awards, and at the same time brought a lot of joy to the players... As for whether the taste changed later, TGA asked game manufacturers to sponsor them, and did game manufacturers seek power from it? There is no dispute.

It's a matter of opinion.

At least Jeff's original intention of holding TGA is good.

And most of the time, the TGA awards are reasonable.

Even the producer of "Get Out" who didn't play according to the routine, sprayed his publisher EA to pieces on stage, and FUCKed the Oscars, and finally made the host laugh awkwardly... that irritable bro.

Finally, in 21 years, he was still invited to the scene, and with the annual game "Two People Going Together", he became the biggest winner of that year.

that's enough.

As for Lin Yao's Global Game Awards, although it is quite different from the TGA in her previous life, overall, it is indeed a bit similar.

So Lin Yao can really understand March Connor.

He is sandwiched between the manufacturer and the player, and now the manufacturer is still in conflict, and all of them are difficult to serve, and it is indeed difficult to do.

Lin Yao thinks that this is actually quite good.

The games of Linmu Studio will still be shortlisted for the Global Game Awards, and the award selection will not be affected in any way.

This point has been repeatedly guaranteed by March Connor and Forest Studio.

Therefore, from the current point of view, the only loss of Linmu Studio is that the exclusive content will not appear in the Global Game Awards.

This is basically no loss for Linmu Studio.

Lin Yao really does not lack such an exposure opportunity.

Originally, she planned to announce a new game at the e-sports festival this year...

certainly.

For those colleagues who are trying their best to get rid of Linmu Studio.

Lin Yao can also understand.

To be honest, according to the popularity of "Call of Duty: Modern Warfare" in previous years, the sequel is indeed a nuclear bomb.

Such a nuclear bomb was placed at the awards ceremony.

Will other games be exposed by then?

Spending money and effort to fund a global game award, in the end, Linmu Studio sucked all the attention away for nothing.

Who is willing to do this.

but……

For colleagues.

Understanding is understanding.

Lin Yao was not so good-tempered that she would give them face and make way for them. After they drove Linmu Studio away, they could perform at the awards ceremony without Linmu Studio's new game exposure with peace of mind.

After all, Linmu Studio is not a goose factory!

Exposure channels are not limited to the Global Game Awards!

She wants to set up a new platform!

Not only to grab the popularity, but also grab the audience.

And at Christmas, let the games under Linmu Studio sell better than them!

...

Back from motion capture studio.

Lin Yao had a vague idea, and immediately called Nie Hui, the general manager of Linmu E-sports, without stopping. Then, the next day, she called a group of high-level executives to discuss the restructuring of this year's e-sports festival.

With the accumulation of experience in Linmu Studio, it has become more and more comfortable to hold events.

In the first half of the year, Linmu Studio also successfully held a carnival.

Can be said to be experienced!

So Lin Yao doesn't need to pay special attention to many activities at present.

The event manager of Linmu E-sports can negotiate with the game production team of the headquarters and relevant departments, and then discuss a suitable plan together.

The process of holding related events is also becoming more and more mature.

From the very beginning, we rushed to hold it before the Chinese New Year.

Up to now, the transition from the league to the e-sports festival every year involves matters large and small, from venue determination, schedule planning, game linkage, season theme, event authorization and other matters.

Several departments can be handled by themselves without Lin Yao's presence.

For example——

Competition prize pool.

In the beginning, it was up to Lin Yao to determine the special-looking products by herself, and then stare at the event boxes and put them on the game store, and then prepare for the event to determine how much to draw as a bonus...

But now, before the end of the year, the "Breakout" project team will start to brainstorm, design a special appearance, and then negotiate with Linshu Esports, and then directly hold events and put special event boxes on the shelves.

As for how much the event box is drawn, how much does Linmu Studio need to spend as bonuses.

Every year, Linshu Esports will submit an application to Mu Wanqing, trying to keep the prize pool within a healthy range.

In the end, the entire competition plan came to Lin Yao.

Probably just her signature for approval.

It's in good shape.

After all, the scale of Lin Mu Studio is getting bigger and bigger, Lin Yao really has to do everything by herself, it is estimated that she will be exhausted...

As for this year's e-sports festival, in fact, the general framework has been confirmed.

Site renovations are already underway.

However, when Nie Hui heard that Lin Yao needed to discuss the e-sports festival, he still suspended all ongoing work.

Then he ran back to the headquarters of Linmu Studio without stopping.

He really wanted Lin Yao to intervene...

After all, the e-sports festival is such a thing...the audience is getting more and more, but the evaluation of each session is always not as good as the previous one...

Players are not dissatisfied.

After all, Linmu Esports led by Nie Hui puts all his energy into every Esports Festival every year.

Their professionalism is beyond doubt.

Forest E-sports Festival is the best event! none of them!

But probably... the head was opened too well.

The players were not surprised.

The predecessor of the e-sports festival.

Once the "Breakout" Challenge was launched, it opened the eyes of all players and left a deep impression on all the players who watched it.

Follow up with similar events.

Players will inevitably, of course, compare the subsequent e-sports festivals with the first one.

After the Forest Carnival was successfully held.

Players will also compare with Carnival.

It's no better than that.

A comparison, the gap came out...

After all, the subsequent e-sports festival held by Linmu E-sports actually has more or less the shadow of imitating the first competition.

Although there is nothing wrong with it, it does lack a little surprise.

To this.

Nie Hui was under a lot of pressure... After all, Zhuyu came first.

He was afraid that in a few more sessions, the e-sports festival would not be without surprises, but would be sprayed with money... If Lin Yao were to save the game at that time, it would be a big embarrassment.

It's okay to lose face in front of anyone.

But in front of Lin Yao, it's not very good.

Because it's too embarrassing...

Now that Lin Yao asked about the e-sports festival, he seemed to want to intervene in person, so of course he had to run over without stopping.

And came to the forest studio headquarters.

In the meeting room.

After Nie Hui heard Lin Yao's plan.

Immediately, he showed an expression that was as expected.

Excited and excited.

"Good idea! Boss!"

Nie Hui trembled slightly because of his excitement: "In the opening ceremony and the scene of important competitions, it is a genius idea to insert the promotional video of the new game! This will not only make the players not feel bored, but also surprise them. Let more players who are interested in new games pay attention to the event!"

The plan proposed by Lin Yao is actually not complicated.

It is to imitate traditional sports events, and insert advertisements during the breaks.

In fact, e-sports festivals have always had similar sessions.

Even players who have never been to a live game will probably know from watching the live broadcast that there is a period of time before and after the game.

Even if it is an e-sports event, players and hosts need to rest, and coaches also need time to arrange tactics.

And the gaps between these events are usually filled by 'advertising'.

Just this time.

Lin Yao intends to replace the 'common sponsor advertisement' with 'game advertisement'.

"Don't get excited."

Lin Yao waved her hand gently, and continued: "This is just a rough idea. We still have a lot of problems to solve. What about the sponsor's advertisement? How to control the duration? How to release the promotional video of the new game to maximize To attract attention?

Also, what game project should the new game be announced on? How many times to loop? Will it make players feel impatient? Will it affect players who just want to watch the game? These are all questions. "

"..."

Hearing this, Nie Hui finally calmed down a little.

"That's the problem."

Zhong Xiu thought for a while at the side, and said: "But the last point, I don't think the problem should be too big. I and the entire PC department will watch the game, and I will not be impatient when I encounter advertisements occasionally, because it is a convention. Players also know that the event must be sponsored to continue. Even if you don’t want to watch the advertisement, just cut out and watch something else and come back.

It's not so much that advertising affects them.

Rather, without the advertising link, the players will be even more uncomfortable, and they also need to take a breather. And now, the commercial advertisements on the platform are replaced with more entertaining 'game advertisements'. With the quality of our game CG, it is estimated that players will only be surprised. "

"Yes, I think so too." Qi Jianhua agreed.

Lin Yao hesitated for a moment, then nodded.

"Boss, the sponsor's advertisement is indeed a problem..."

Nie Hui thought about it for a long time, and finally said: "But I can talk to several major sponsors to make room for some major gaps, such as the opening ceremony, closing ceremony, finals and semi-finals of important events...these During the free time, we will not broadcast commercials, but broadcast CGs of our own games."

"..."

After Lin Yao listened, she lowered her head and pondered for a while, before replying: "It's difficult, the part with the most audience in e-sports events is the opening ceremony and the finals and semi-finals of important events... Several major sponsors may not be willing to It would be a shame for them to have the ad disappear on these schedules. Are you sure you can convince them?"

"Forehead……"

Nie Hui wants to guarantee.

But after thinking about it carefully, it is really not an easy task to convince these sponsors...

Adhere to the principle of saying it and getting it done.

There is no determination to win.

He couldn't really say a word of assurance.

It would be too embarrassing if it didn't work out...

Nie Hui fell silent.

After Lin Yao's words came out, everyone fell silent.

Everyone is thinking.

"Actually, you all underestimate the influence of the Forest E-sports Festival."

at last.

It was Zhu Nianqiao who spoke first: "Now it's the sponsors who are greedy for the popularity of our e-sports festival, rather than us begging them to sponsor, so why is it so complicated, just make a notification and let them know... Could they still Can the sponsorship be cancelled? You must know that the current major sponsors of the e-sports festival are all sponsors of the league. If they cancel the cooperation, other companies will immediately flock to fill the gap...don’t worry at all.”

"That's right."

Nie Hui smiled awkwardly: "It's really okay for us to do this, but people will say that we are not authentic. In terms of reputation..."

"Don't be afraid, my sister will protect you!" Zhu Nianqiao patted her flat chest.

"..." Nie Hui was speechless.

It's a meeting!

And who wants you to cover it!

"Well, there will be such a problem, but it's not a big problem."

At this time.

Lin Yao finally raised her head and said, "Just follow what Zhu Nianqiao said, but we will compensate several major sponsors, and we will insert their advertisements on the game start screen where there are more audiences."

"The game start screen?"

Nie Hui was a little puzzled.

"Um."

Lin Yao nodded.

Then explain it to him a little bit.

Probably because Lin Yao set the tone in the first e-sports event.

So the entire e-sports festival, although there are advertisements.

But the commercial level is really not very high.

Like Lin Yao's previous game, there was an advertisement for BP, an advertisement before the start, and another advertisement after entering the game, which has not happened yet.

Relatively speaking, relatively pure.

And Lin Yao's plan is to imitate the league in the previous life, and add a bird's eye view to display the sponsor's advertisement before the game starts.

This exposure is much higher than any game break.

They will probably be happy.

Moreover, this will not have a big impact on the perception. The general audience is cheering and shouting at that time, and it will pass in a few seconds.

"good idea!"

After hearing this, Nie Hui's eyes lit up again: "After that..."

"In the future, we still need to maintain a balance between business and events. There should not be too many advertisements of this kind."

Lin Yao shook her head slightly: "This is just the result of a compromise this year. If we announce a new game at the e-sports festival this year and the results are good, then we can directly negotiate with the sponsor and set aside a fixed time every year as our own advertisement." Even if it is really necessary to increase similar advertising spaces, it needs to be discussed again.”

"Um."

Seeing Lin Yao's serious expression, Nie Hui immediately came to his senses, put away his redundant thoughts, and nodded.

See a little gain.

Directly increase the chips without restriction, and the final result must be loss of control.

Players are here to watch the game, if there are advertisements everywhere, the impact is really not very good.

He actually understands this.

Just so excited.

"Then it's settled like this, but the gap in the semi-finals will be ignored."

Lin Yao withdrew her gaze from Nie Hui: "We don't have so many game announcements, so let's put the main battleground for the announcement of the new game at the opening ceremony. The secondary battlegrounds are for the finals and some topical duels, such as FEIREN and NO .1 This year, it will be on the bar again... This kind of game that players love to see, and give players some games they want to see in the interval, the effect is estimated to be very good."

"Makes sense."

Nie Hui agreed: "And the opening ceremony is the time period with the largest number of audiences every year, and there is a performance segment itself. It is not against harmony to insert a new game promotional video, but it can become a part of the performance..."

"But not too long."

Zhong Xiu grinned: "We also have to think about the players watching the game. When they get impatient, they will say that we are not doing our job properly..."

"Hmm... It is really necessary to control the duration. Have you confirmed the opening ceremony process for this year?" Lin Yao asked.

Nie Hui immediately replied, "I've confirmed it. I'll send you the plan later."

"Okay, I'll confirm this after I finish reading this year's opening ceremony process, and you guys can take a look too..."

Lin Yao dropped the last sentence, then lowered her head and thought again.

At this time.

Zhong Xiu suddenly asked: "Boss, the reason why the new game was announced at the e-sports festival this time is because of the Global Game Awards?"

"...Huh? Yes, there are reasons for this, but the main reason is that I want to try it out because I saw the influence of the Forest Carnival."

"Ha, how about this, let's set the opening ceremony of the e-sports festival on the same day as the Global Game Awards..."

Zhong Xiu chuckled a few times, and then said: "We directly dismantled their platform, and they turned us away, so we held an e-sports event at the same time... and then announced a new game at the event... I guess it will be possible. It has attracted a lot of viewers, and I want to see how other manufacturers will deal with this situation.

The two cannot compete on the same stage, but they can be compared! After watching it, the players will sigh and say that the "E-sports Festival" broadcast is even more exciting, so it will be fun... Hehehe. "

"Yep!"

"I agree!"

"good--"

"Just do it!"

As soon as Zhong Xiu said this.

The others immediately booed.

They are also high-level executives, so of course they know about the Global Game Awards.

Lin Yao: "..."

She was a little dumbfounded.

These people really have the same hatred.

then.

It was probably aroused by the desire to win.

There is no need for Lin Yao to organize this group of people.

They immediately started brainstorming and discussing how to manage this e-sports festival well, and how to embarrass the organizers and participating manufacturers of the Global Game Awards...

really.

Having a common enemy is the best way to enhance team cohesion...

Originally, the cohesion of Linmu Studio was strong.

this will.

It's like they've been beaten...

"I think, the opening ceremony can bring the carnival band up again, and then let the boss come on stage in a maid outfit to announce the opening of the e-sports festival and new games. The effect will definitely be good..."

"The maid costume player has already seen it once, so no surprises..."

"Go away, don't talk about me."

Lin Yao interrupted them directly, and said amusedly: "Besides, this is an e-sports festival, so we can't take the show away!"

"oh……"

Zhu Nianqiao was a little disappointed, but quickly cheered up: "Is that possible? Let's go out together, and then make a teaser-style live-action promotional video?"

"This is a good way."

When Nie Hui heard this, he immediately started brainstorming: "We can do this, the producers of your product department, put gifts one by one into the box - of course, it doesn't have to be a gift, the figure of the main character of the game is also fine, in short, To create a feeling that the box is full of new things, and then at the end of the promo, let the boss open the box, and then the game flies out..."

"Is this the advertising idea in the 1990s?"

"...Don't think I don't know that you're secretly saying that I'm old, I'm only twenty-eight! What the 90s!"

"You're only twenty-eight!? Isn't Zhong Xiu only forty-eight?"

"Zhu Nianqiao! I'm also twenty-eight!"

"I think it is indeed feasible. In fact, it is not only about the game, but also can predict the next plan of Linmu Studio... such as putting the mobile phone in it, and software! We want to tell the players that we still have many surprises waiting them!"

Talking and talking.

Even Bao Liangzhe couldn't help but speak.

He is now also the immediate boss of the 'Kaishan Research Office'.

"The mobile phone project is not good, is it?"

Zhong Xiuzhi objected: "The product is far from being announced. It is not good to reveal the answer at this time... and it is easy to have unexpected effects."

"Then don't put the mobile phone, or the screen will not be broadcast, but when the boss opens the box, we can let some of the products announced next year fly out, software, mobile games, whatever, just disappear in a flash. ... Let's be a riddle for a while, let the players guess, and increase the sense of expectation!

Think about it, the boss opened the box, and the CG of the sequels of "Call of Duty" and "Dark Soul" appeared immediately. So the players are still looking forward to other undisclosed things? "

"Damn, I didn't expect you to have so many evil ideas..."

"Actually, players don't necessarily pay attention to these messy things. The senior sister appears on the camera, and what flies out of the box is probably not as attractive as her, right? Unless the senior sister flies out of the box... ..."

"Indeed... the selling point of the promotional video is the boss!"

"..."

In the meeting room.

A group of high-level executives from Linmu Studio asked 'how to release the promotional video of the new game to maximize the attention'.

And, on what competition should the new game be announced, heated discussions began.

Lin Yao sat on the first seat, didn't speak, just listened to their discussion with some amusement.

do not care.

This is also very good.

She also needs help opening her mind.

As for those outrageous proposals... I will deny them at that time.

...

at the same time.

"Did you directly reject it?"

Gibb Co.

Frank was a little surprised when he heard the secretary's words: "So why did Linmu Studio give up such a good exposure platform?"

"If you exclude them from the award ceremony, the broadcast effect will not be very good."

The secretary explained: "And most of their games are sequels of popular works...Even if they don't play the film at the award ceremony, it can still attract attention if it is played alone. They don't think there is any need to insist."

"……Fine."

Frank thought for a while after hearing this, and felt that what the secretary said made sense: "As long as their game broadcasts don't appear at the awards ceremony, the reason why large-scale video game exhibitions exist is because they can attract players and audiences with dense information. Traffic... When all the game media and players are paying attention to the award ceremony, the effect of the broadcast they announced separately must not be as good as the live broadcast of the award ceremony, they must not understand this truth..."

Speaking of which.

Frank paused suddenly.

wrong.

They understand, otherwise there would be no forest carnival...

Think about it.

Frank suddenly felt uneasy.

But soon...

He shook his head.

No, even if they understand this truth, there is nothing they can do.

never mind.

Anyway, as long as they don't show up at the awards ceremony to 'rob players', it's fine.

"Also... tell March Connor, since the new game of Linmu Studio will not be broadcast at the awards ceremony, then let's announce the news at that time, lest players have unrealistic expectations... ..."

Frank thought for a moment.

at last.

Still decided to hammer the last coffin nail.

to this point.

It should allow players to concentrate on other games at the awards ceremony...