Video Game Designer

The sales of more than 8 million on the first day, even if it is mixed with the previous sales, are undoubtedly monster-level existences. Of course, this is mainly related to the fact that there are no opponents who can fight in the near future.

If the first-line masterpieces such as Call of Duty and Death Stranding also announce that they will be released during this period, then the sales of The Last Survivor will definitely decrease by about one million to two million.

This is a very normal thing.

On the third day, the sales volume of The Last of Us successfully exceeded 10 million, and EA immediately rushed to promote it. The large amount of advertising investment made people feel that this is not Tianhe Network's work, but EA's own game.

However, although this is not a self-produced game, the sales volume of more than 10 million in three days, which is as high as 800 million U.S. dollars in sales, the income that EA can obtain will definitely not be less than the self-produced game. There is no doubt about one thing, even if they spent a lot of money when purchasing the global distribution rights.

But the sales of more than 10 million in just three days are enough for EA to make a fortune, and this is not EA's biggest gain.

Blizzard, who also made a bad decision and finally released the new expansion pack of World of Warcraft, successfully won the global agency rights of The Last Survivor, and the sales data exploded. At the same time, the market value of EA has once again increased rapidly. It has surpassed its old rival Activision, and it is not far from the peak market value when it represented Tianhe Network's Red Dead.

Countless people in the industry are also lamenting that although the miracle of breaking 10 million on the first day has not been created, this is already an insurmountable peak.

For a new IP without the accumulation of prequels, breaking 10 million in three days is indeed a peak that is difficult to surpass.

For example, Mario and Halo are difficult to achieve, not because they do not have this ability, but because they are exclusive to the platform.

Of course, there are many who have achieved this achievement, but at that time it was based on the premise of the classic series.

Just as Activision announced personnel changes not long ago, the two founders of IW left Activision, and here they created the Modern Warfare series of Call of Duty.

But in the follow-up, they wanted to separate Modern Warfare from the Call of Duty series, so they were naturally stopped by Activision, and left IW's Call of Duty Modern Warfare series. Instead of declining, they achieved explosive results during the pre-sale period, and even later. Surpassing the achievements of the first generation, this made Activision understand that quality is important for Call of Duty.

But as long as it’s not too spicy, fans will still pay for it with their own wallets even if it’s old wine replaced with a new bottle, and the two founders of IW are undoubtedly willing to accept Activision’s conditions and you will stay. Get out if you don't want to.

To achieve such an achievement with a brand new IP, how can it not make people feel a monster.

At the same time, with the explosive sales of Tianhe Network, many game manufacturers have also begun to pay attention to the huge market in Huaxia District.

Among the sales of more than 10 million, there is no doubt that the North American market still occupies the largest share, and the North American region alone contributes 45% of the total sales.

However, this is not surprising. After all, North America has always been the region with the most sales of this kind of 3A international games. It is not surprising that Europe is second, accounting for 25% of the total sales.

Of course, this data includes the United Kingdom, and only British players contribute half of this percentage.

The third-ranked region surprised many manufacturers. Huaxia provided 20% of the total sales, and the data of 2 million including Bay Bay and Hong Kong was not much compared to the huge population.

But when it comes to Huaxia's performance in the game market, this figure has surprised many manufacturers. After all, although Huaxia has gradually become the sales area second only to North America and Europe, its sales are still reflected in the PC platform.

Although this statistic is not completely accurate, it can also have some reference value.

As of last year, according to data released by Microsoft and Sony, hosts including Hong Kong, Bay Bay, and mainland China accounted for 7% of the global market, about 4 million.

Of course, the actual situation may be more, but it will never double. This means that as long as there are 3 console players in China, no matter if it is a Microsoft or Sony platform, one person will buy The Last of Us.

And this is only the third day of the game's release deadline, and the sales will gradually increase.

Although The Last Survivor did not pass the review, it was rare to appear on CCTV's news network, and was even given a half-minute appearance, including the previous launch ceremony, and the feedback from foreign players on the scene.

God knows how it got there. Although Chuhe knew a little bit about these things, he didn't pay much attention to them. After all, including public relations, publicity, and changes of some grassroots people, Chuhe didn't have the energy to ask too much.

Although this kind of purchase intention is still limited to the games of Tianhe Network, it also conveys a message to game manufacturers around the world, that is, Chinese players are willing to spend money to buy games.

In this case, it is even rumored that most manufacturers will add official Simplified Chinese to the game, instead of the onerous ones that have been unchanged before. Game manufacturers such as Capcom have also decided to add Chinese dubbing in the game to attract Chinese players' purchase intentions.

…………

Not only EA, but also Tianhe Network's domestic website and foreign official website, all simultaneously announced the news that the game's sales exceeded 10 million.

Without exception, The Last Survivor, just like the previous games of Tianhe Network, has dominated the game sales charts in many countries. Without the challenge of a strong opponent, The Last Survivor probably will stay in this position for a long time time.

In addition, the employees of the studio who have not yet gone to Hawaii for vacation, in addition to developing the follow-up DLC plot, are still polishing the multiplayer mode.

Like the previous works of Tianhe Network, there is also a multiplayer mode in The Last of Us, but it will take some time before it can be officially launched.

This aspect is strongly requested by EA. They hope to release this news when the popularity of the game drops slightly to further stimulate sales.

In addition, the multiplayer mode itself needs to be tested and polished, and Chuhe also agreed to EA's request.

Of course, for most players, at least so far, they have never thought about multiplayer mode.

Because they are still immersed in the post-apocalyptic world with distorted civilization, the followers Joel and Ellie are going on adventures and confrontations together.

Recommend a game "Invisible Guardian"~ Well, friends who like this type of game can try it, the excellent plot and dubbing are very good.