Video Game Designer

Every holiday, when various "discounts, promotions, lottery draws" and other activities start to emerge, take the green OFF-95%o on the steam platform as an example, what an irresistible temptation it is.

Originally, I wanted to stroll around casually, but as always, "Once I entered the store, it was as deep as the sea, and my wallet was a passerby from then on", I threw out hundreds of oceans and brought a few happy ones back.

After installing the game and playing for an hour, I woke up and stared blankly at the pile of games in my inventory.

Some people say that impulsive consumption is a woman's nature, but it is more than that. In human behavior habits, "irrationality" is the commonality of all people used, and it is applicable to men and women. These "one-second" thinking deviations often cause consumers to make decisions Invisible pusher.

Looking at his next month's repayment bill for Huabei and the game coupons he had just recharged, Han Lin found a perfect excuse for his behavior.

No way, the new Assassin's Creed suits and skins in the game are really cool.

Even if you buy fashion, you can't make yourself stronger, but you can make yourself more handsome.

But the only bad news is that I can't order takeout casually this month, and the remaining money is enough to eat in the company's cafeteria.

"It's a good thing I don't have a girlfriend or a wife, otherwise, how could I afford to buy a handicraft with this money!" Looking at the fashion he just got, Han Lin silently posted a circle of friends, looking at the newly appeared in the circle of friends A piece of news about a neon purchasing agent, couldn't help but smiled in relief.

A very popular game, coupled with the extremely conscientious operation of the players, and the linkage with an IP with a large number of fans and popularity, the enthusiasm generated is far beyond imagination.

Along with several stand-alone games featuring multiplayer mode under Tianhe Networks, Ubisoft's Assassin's Creed and Tom Clancy series are linked with online games, which immediately excited countless players.

In particular, the long-term skin experience of the gift has made players cry out for conscience. After all, there is no game that releases this new skin set that allows players to prostitute for free for a few days.

Although it is not permanent, for zero krypton players, being able to prostitute for nothing for a few days is also very good.

Countless players posted game screenshots about their skins and fashions on the community forum, and by the way, various jokes became popular.

The various communities and forums are full of jokes from a group of literary creators, such as "When I was seven years old, I caught that cicada and thought I could catch the whole summer." When I was seventeen, I kissed her face and thought I could be with her forever. Today I met her again, but she said it was eight hundred and one night, but I only had 12 yuan in my pocket, so I asked for 788 yuan to complete my unfinished dream, so that my youth would not leave any regrets. I don't know what Ubisoft linkage is, let alone what Assassin's Creed sets, thank you everyone. '

Chuhe, who was still at the Ubisoft headquarters in Rennes, France, asked the Tianhe Network headquarters for a copy of the statistics, and touched his chin after reading it.

This number seems a little exaggerated. Following this trend, after a few days of selling, will the money for buying Ubisoft shares be returned?

The daily turnover figure of 2.4 billion in the world, of course, this is not a game, but DOTA2, League of Legends, Dungeon and Warriors, and PlayerUnknown's Battlegrounds, including all the linkage turnover of its mobile games and web games.

But even so, it was scary enough.

You must know that this is only the first day, and it is far from being saturated.

Of course, a small part of the profit is to be shared by Ubisoft, but aside from this part of the share, this figure is really too scary.

About a month?

One month later, after the acquisition of Ubisoft's 400 million US dollars, will you be able to sell skins and earn back?

Ubisoft obviously has a similar information channel, and probably judged that the linkage of their IP was very successful, and learned the specific situation from Xiang Chuhe from the sidelines.

But when Chuhe told them the first day's turnover figures in Ubisoft's conference room, they were all stunned.

"Chu? You mean the turnover of 600 million US dollars on the first day, not RMB?" Hearing the figure given by Chu He, Ive and other Ubisoft executives all opened their mouths.

Last year, Ubisoft's various games Waterloo, although the final annual revenue reached 1.8 billion euros, actually lost 49 million US dollars in net profit. In the first half of the fiscal year, the two games of The Division and Far Cry performed well. But the net profit brought by the two games is probably around 300 million euros.

And now Tianhe Network sells their Ubisoft IP, and the turnover on the first day has reached 600 million US dollars?

Aside from other aspects, the net profit is about 400 million U.S. dollars, and Ubisoft can also share a large amount of it. This is just lying down and collecting money!

No wonder Tianhe Network is so rich. When they bought Ubisoft shares before, they took hundreds of millions of dollars out of their trouser pockets without blinking an eye. You must know that they all considered that Tianhe Network might not have enough cash at the beginning, and they could use the company's shares to make the purchase. Mortgage is secured by means of a bank loan.

Chuhe nodded in affirmation.

Well, even though Ive also knew about the profitability of Tianhe Network, the figure still overwhelmed him when he told him about it.

This is not a game company, is this a company that prints money?

I didn't talk too much about this issue, and today I mainly discuss it for the follow-up strategic cooperation between Ubisoft and Tianhe Network.

The exchange and provision of the technical team, as well as the authorized use of the IPs of both parties, had a preliminary opinion, and then Ive asked Chuhe about cooperation with EA.

"Chu, I heard that you are going to continue to develop a 3A game with EA?" Ive asked while looking at Chuhe.

It's not a secret about this news, and EA also took the initiative to disclose some to the media during the whole time.

"There is such an intention, and it is already under discussion." Chuhe said with a smile and nodded.

"Chu, have you considered Ubisoft? Our strength is also very strong, and we also need a successful work to prove Ubisoft." Ive looked at Chuhe and said seriously.

"EA has borne 60% of the development costs, and they are planning to transfer the studio of Dead Space to Tianhe Network." Chu He looked at Ive and said with a smile.

Listening to Chuhe's EA's conditions, Ive couldn't help being speechless for a while.

What's so great about EA? Can you do whatever you want with money?

Yves really wanted to say that to Chuhe, but he didn't have the confidence at all.

Money can really do whatever it wants!

Vivendi is rich, so they can come to make a forced acquisition of Ubisoft, and they have to ask Ubisoft to find foreign aid.

And now Ubisoft really doesn't have much money. In the past few years, it has resisted Vivendi, and a lot of money has been used to acquire its own shares. In addition, in recent years, because of Vivendi's troubles, the revenue has also been low. Ideally, if you want to compete on price with the old and wealthy EA, you can't do it at all.