Video Game Designer

One week before the official opening of the Cologne Game Show, Chuhe arrived in Cologne with the core team of Tianhe Network.

Compared to the first time for some domestic independent game producers to participate in such a large-scale international game exhibition as Cologne, they arrived in Cologne early and watched the on-site staff arrange the exhibition little by little.

Tianhe Networks, which has experienced many battles, seemed very calm and calm. It was picked up by the staff of Tianhe Networks in Cologne in advance, and then settled in a large hotel nearby.

On the way, the relevant staff introduced to Chuhe the specific situation of this Cologne Game Show, as well as the arrangements for the exhibition.

"So EA's team is Microsoft this time?" Chu He asked Monet, who was in charge of the promotion department responsible for Tianhe Network's content at the Cologne Game Show.

There is no doubt that in the game industry, there are only three directions to choose a team, either Microsoft, Sony or Nintendo.

But compared to the former two, Nintendo can be said to be the most "stingy" company in the game industry. At the same time, due to the constraints of its console performance, manufacturers may port games to Nintendo, but at the Cologne Games Show, or E3 games At such a large-scale exhibition, there are basically very few Nintendo, especially European and American manufacturers.

They are more inclined to Microsoft, which is rich and powerful, or Sony, which has a large number of users and is still the dominant host user today.

"Microsoft wanted to acquire part of EA's shares not long ago. Although it was not implemented in the end, the two sides have also established some strategic cooperation." Monet said to Chuhe.

"You said that if we suddenly sided with Sony at this time, would EA be in a bad mood?" Chu He suddenly laughed when he thought of something.

Hearing Chuhe's words, Monet and others beside him looked at Chuhe with 'devil' eyes.

Well, it’s just a joke, Chuhe is not that boring, although Sony and Microsoft have found Tianhe Network and offered very favorable conditions, even they don’t even ask for a limited time exclusive, just want Tianhe Network stood up for them at such a similar conference.

For example, at the Cologne Game Show this time, the game "Dawn of Dawn" just developed by Tianhe Network was added to the press conference of Sony or Microsoft.

But Chuhe didn't agree, just one game all year round, and then participated in such a large-scale game exhibition, and even put the latest news on your console press conference, just for that little money?

Thanks to that.

If it is Tianhe Network, which has not yet cooperated with EA and has not established a firm foothold in the game industry, it must have one thigh hugging the other thigh.

But now, Tianhe Network has established a firm foothold, do you still need your thighs?

Our own legs are quite thick, and there are two more.

Almost all the surrounding hotels are already full, which is also the norm in every game exhibition, and some people even reserve the location of the hotel one month in advance.

At noon the next day, after having dinner in the hotel, Chuhe went to the Tianhe Network booth at the Cologne Game Show, and by the way, Chuhe also had to accept interviews from one or two media.

There are foreign and domestic media, and not just media that focus on games.

On the road, I can clearly see the impact of the Cologne exhibition, although the streets are not full of in-game cosplayers or holding signs.

But the major billboards, including some large-scale electronic advertising display screens, have basically been occupied by the advertisements of various exhibitions. At the same time, the posters of the game can be seen everywhere in major shopping malls and hotels.

It ranges from top manufacturers such as EA, Ubisoft, Nintendo, and Sony, to manufacturers such as 2K, Capcom, Konami, and Anei, to small companies that are not well-known but have one or two classic games. Workshops, these little-known manufacturers are also the backbone of major exhibitions.

The poster advertisements of big companies compete for beauty, such as the huge posters occupying half the area of ​​the building, such as the electronic screen advertisements played in a loop.

And small companies and small workshops also have their own promotional methods. Street cosplayers use drama-like methods to interpret the situation in the game, attracting passing players.

Even Blizzard, who had just been caught in the layoffs not long ago, rented a large electronic screen in a shopping mall next to the leisure area of ​​the exhibition, and played the latest World of Warcraft expansion trailer.

As for Tianhe Network, it also didn't play low-key. The posters and electronic billboards in major hotels and shopping malls were the same as the COS performances in the exhibition area.

It's just spending money, no one is afraid of anyone, even if you just bought Ubisoft's shares earlier, Tianhe Network still has a lot of cash flow, at least the money spent on advertising during the Cologne period is completely trivial.

"Blizzard feels badly hurt. If their new game doesn't succeed, the management probably will have to clean it up." Pig and Prot, who were casual in the car, looked at the World of Warcraft outside. Ads gossip.

The conflict between the management and the capital behind it has become more and more intense in Blizzard, and the three main founders of Blizzard are the first to bear the brunt.

Including internal layoffs, as well as new strategic directions, all show that Blizzard is no longer the Blizzard it used to be.

"It has nothing to do with us, but Nintendo's host is really too weak. Many ideas are limited by the function and must castrate the screen before they can log in." Plott shook his head and sighed.

There are quite a few games transplanted from Tianhe Network to the Nintendo platform, but the sales volume has not had much sensational effect.

The main reason, on the one hand, is that it has already been released, it is purely fried rice, and there is no exclusive content.

But more importantly, it is limited by the function. Although it is transplanted, the picture has shrunk.

If you are not a true Tianhe Network fan plus a Nintendo fan, basically you will not consider the Nintendo version.

While chatting, Chuhe and the others had arrived at the exhibition area belonging to their Tianhe Network, the special press conference hall, and the big screen outside, as well as the leisure and entertainment area.

It fully demonstrated the Cologne exhibition's fancy for Tianhe Network.

And probably because of the relationship between Tianhe Network and EA and Ubisoft, just next to the Tianhe exhibition area is EA's EA play activity area and Ubisoft's exhibition area.

Tianhe Network was caught in the middle, with EA before and Ubisoft behind.

At the exhibition site, Chuhe also met his old friend Charles and the situation of EA's new work about mechs.

Sandbox, mecha, main online.

In the current EA external advertising display, this game called "Anthem" sounds pretty good.