Wall Street Legend

For Old Stilleha and other shareholders, helping Ye Dongqing complete the privatization of Green Mountain Coffee is not a bad thing. On the contrary, it has great benefits.

As I said just now, financial support is indispensable, and there will also be assistance in advertising.

Judging from the current selling price of rare ads on Facebook, it is difficult for Green Mountain Coffee to afford it. Advertising for several days at a time requires at least half a year of profits to be invested. Of course, the returns that can be obtained will be huge, if it is not a super value. For what it's worth, which company would advertise stupidly.

These companies are picky about advertising channels, and the customer base owned by Facebook is undoubtedly very high-quality in their view, because more than 92% are young people under the age of 35, and the number reaches hundreds of millions. That’s why Facebook ad space is so popular.

High prices mean a narrow customer base. In the past, they mainly cooperated with large companies. Recently, Ye Dongqing hopes to get more advertising spaces, lower advertising prices, and segment the advertising groups.

Cosmetics, tampons, etc. can only be displayed to female users, while lighters, basketball shoes, etc. can only be displayed on the homepage of male users. The positioning is more accurate and it is easier to win the favor of merchants. This is Ye Dongqing The magic weapon that can be conceived to take Facebook's performance to a higher level is that there are only so many big customers. As long as they are better than other peers, Facebook and Ye Dongqing will win.

Judging from Ye Dongqing's current shareholding ratio of more than half, as long as he gets the support of the second largest shareholder and Old Stiller, he can already submit a delisting application to Nasdaq. At this moment, the old man was extremely excited, but he still asked Sentence: "If, I mean if, if you are willing to support your idea, what kind of benefits can you give me and other major shareholders."

"You can resell the shares to me at a 50% premium based on today's market value, or you can work with me to make Green Mountain Coffee bigger. I can only say that I am slightly sure of it, but it is not absolutely possible. At present, The coffee market is indeed almost being divided up, and there is room for development, but it won’t be too big.”

Anticipating that this kind of question might be asked, Ye Dongqing had already prepared a draft and said it directly at this moment.

Compared with the latter proposal, he preferred to kick out other shareholders, deliberately concealing some key information and creating a bit of uncertainty, but in fact he was very sure of the success of Green Mountain Coffee, don't look at " The name "Green Mountain" is not as good as "Blue Mountain". In terms of market potential, Green Mountain Coffee is much stronger than Blue Mountain Coffee.

The vast majority of Americans like to use coffee to refresh themselves. They like to make a large can of coffee in the morning, and everyone except their children drinks a cup, which causes a lot of troubles in the process.

The first is that the waiting time is long, the second is that it is troublesome to clean, the third is that the taste is single, the fourth is that there is serious waste, and the fifth is that the ratio of coffee powder to water is not well controlled, either too much coffee or too much water is added.

Green Mountain Coffee is different. Rather than selling coffee, it is selling a cheap and convenient "coffee solution". Customers only need to put the capsule coffee cup into the coffee machine, and it will be ready in ten seconds. I can drink coffee, and the taste is pretty good now, but Ye Dongqing has the ability to let it cooperate with more coffee bean suppliers, and even sell black tea, green tea, etc., turning the monotonous coffee machine into a cafe, according to the mood to pick the coffee that best suits the customer.

There is currently something wrong with the company's development thinking, and the mistakes made in the promotion and operation are even more serious. However, Ye Dongqing never reminded them, in order to wait until other shareholders accepted him and find a way to get more shares. , pocketing most of the benefits.

As a businessman, there is nothing wrong with wanting to make more money. When he was studying at Harvard Business School, the textbooks were all about "making money" and "how to help your boss make money and earn a living in the future."

Ye Dongqing is the boss himself, so he is more concerned about "how to let employees help the boss make money." Apart from some purely scientific research that cannot be used, the university is more like a high-end work skills training center. He only stayed for one semester and felt that I was tired of it and never went back after taking leave. The reason was that I didn’t think I could learn much in school. Instead of wasting my precious life, I would rather do something more meaningful.

Old Stiller was weighing something and looking ahead in a daze. Ye Dongqing did not urge him and was thinking that it would be great if he could invest in his own company through a hedge fund. It was all insider trading. If allowed by law, it would not be used as an investment target. And worried?

But he can only think about it. He doesn't want to involve himself in it for a little money. As a shareholder, he trades his own company. If he makes money, the Securities and Exchange Commission can directly take Ye Dongqing to court without even investigating. You fool. To do such stupid things.

It's autumn in the northern hemisphere. The sun is good today, and the green grass shines a little yellow.

The leaves of the North American red maple are still red, and some have been blown off the branches by the autumn wind. Even if they fall to the ground, they still look good. They will not be swept away until they are about to rot. This is Ye Dongqing's decision.

There are semi-domesticated elk getting angry at the horses. It may be the season of estrus. On this island with no natural predators, they only need to avoid being hit by vehicles and occasionally eat flowers and grass. The unlucky ones are only the gardeners.

Everything seemed so harmonious. Not only did he have a house, but he also had a secret garden. But Old Stiller's attention was obviously not on his surroundings. At this time, he looked sideways at Ye Dongqing and asked a more important question. Question: "So what should we do in terms of equity? You are the richest among the top ten major shareholders. If you raise funds through Tamsui Investment Group, we can't stop you. Can we just watch the shares in your hands shrink? Until you are marginalized. , completely becoming an outsider?”

Tamsui Investment Group has money, so it has an advantage in financing. In the summer, Amazon issued new shares to raise funds. He raised more money, and his shareholding also increased slightly.

Privatization has shown how much Ye Dongqing attaches importance to Green Mountain Coffee. Old Stiller probably wanted to take advantage of the opportunity. Ye Dongqing shook his head and said with a smile:

"I didn't tell you the truth just now. In fact, I have already been in contact with Krieger Company. I have both the K-cup and coffee machine patents. It only cost more than 30 million US dollars to acquire them, which is cheaper than I thought.

The memorandum has been signed, and the patent is in my hands. It is the most important thing to Green Mountain Coffee. Don’t think about it. I can use Krieger to create a Red Mountain Coffee, or It’s Black Mountain Coffee, and I’m confident that it will reach the current scale of Green Mountain Coffee within half a year. I’m just afraid of trouble. I can agree to appropriately increase the valuation during financing and give you some benefits, but don’t expect me to just back down. A win-win situation is Isn’t it the best result..."

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