Game Entertainment Empire

At the end of March, "Biochemical Survival" officially went on sale.

And this is also the first time that Nebula Games did not find an agency distribution in China. As for the overseas agency distribution, it was finally handed over to UEgame. However, due to some other reasons, it may take a few months to go online.

Although there is no agency distribution, including channels, there are no channels such as UEgame in Huaxia District and the three major channels. They only landed on the official platform and some open platform channels.

However, despite the investment of tens of millions in promotional expenses and the influence of the previous reputation of "Resident Evil", "Biochemical Survival" still topped the sales list of the official game platform that day.

But with the official release of the game, many people who follow the game circle are a little surprised.

Because the price of this game is really cheap.

The price is 48 yuan, which is exactly the price of Chinese cabbage!

No indie game is this cheap.

"Xingyun Games is crazy, or is the price of the game wrong?!"

"48 yuan? Even if it sells two million yuan, it will be a loss!"

"This is almost a free gift!"

Everyone was stunned when they saw this price at the beginning. This price is too cheap, it is the price of a Chinese cabbage!

But soon everyone reflected again.

"This is to charge for in-app purchases in the game!"

"Then just let the game program a free online game, why not charge for it?"

With such a cheap price, there is no doubt that Nebula Games wants to build a mall in the game, so that players can spend krypton gold.

But the key point is, wouldn't it be better if you just get it for free?

This is pricing the game again, and it is so cheap, what is this doing?

Many people were confused and couldn't figure out what kind of medicine was sold in Xingyun's gourd.

Or is this a unique strategic arrangement of Nebula Games?

A group of people secretly speculated.

…………

In the office of Xingyun Games, a group of people stood in front of the computer, including the server rented by Jiasheng, and several people on the background server side were also waiting for it.

"The sales volume has exceeded 200,000! The number of online users has also reached 150,000!"

It was not the first time for most people in Xingyun's office to experience this scene, but they still couldn't help cheering.

"We should plan to make money from in-app purchases for this game, so what's the point of getting a price of 48 yuan? If it's directly free, wouldn't there be more players and users?" Listening to the cheers of a group of people outside, Yang Chen's office Sitting next to him, looking at Yang Chen in front of the computer, Wang Yaliang, who had already started typing "Survival Survival", asked a little strangely.

After studying for such a long time, although I can't say that I have entered the game designer's door, I can understand a little bit.

The game "Biochemical Survival" mainly focuses on multiplayer mode, and it is going to be operated for a long time. It can be clearly seen from the drop update mentioned by Yang Chen before that such a game is based on the in-app purchase of props. profitable.

Otherwise, at a price of 48 yuan, even if 5 million copies are sold, the game will lose money in the end.

Because compared with ordinary stand-alone games, after the version BUG is fixed, the game basically does not need to be updated. The follow-up content update, BUG repair and server operation of this multiplayer mode are all a lot of cost.

Count on the price of 48 yuan to make money? It would be nice to pay back.

"Make the game environment better as much as possible, at least after doing something that destroys the game environment, they need to pay for their mistakes." Yang Chen said with a smile.

In fact, it doesn't have much significance, it just gives players an abandonment cost.

In fact, Yang Chen also considered making the game body free, so as to attract more players. After all, for a multiplayer online game, the number of players is still very important.

But then Yang Chen quickly gave up on such an idea. On the one hand, it is the control of the game environment. For example, if the game is free, the cost of abandoning the pit is basically equal to zero.

For some actions involving the game environment, such as abuse, cheating, and the use of bugs, some players will definitely destroy the rules of the game without any burden.

Although buying games cannot completely prevent this method, it can at least increase the cost of abandoning pits.

Furthermore, for this kind of entertainment-oriented rather than competitive multiplayer game, the player base is not as important as thought.

In a competitive game, if the players are not skilled enough, it is very likely that there will be a situation where the players of a certain skill level are all old acquaintances, and there are only a few of them in the queue.

It may even happen that players with completely different levels of ranks participate because of insufficient numbers.

However, the entertainment-oriented gameplay of "Biochemical Survival" caused this situation to have little impact even if it happened.

As long as the number of players can allow players to fully experience the fun of the game mode, it is successful.

And Nebula Games is not as obscure as it was when it developed "The Binding of Isaac". Yang Chen's official blog has more than one million followers, which is the best proof.

Of course, ordinary players don't know the twists and turns.

But that didn't stop them from getting excited.

Looking at the price of "Survival Survival" on the official game website, all the players' eyes widened.

48 yuan?

Didn't miss a 1 in the front, or missed a zero in the back!

The first impression of almost all players after seeing the price of this game is that the price of this game will not be wrong!

After all, most of the independent games are not just the price, and judging from the original artwork released by Xingyun Games, various promotional videos, and game materials, this is undoubtedly a big production.

"@全部人员, Shanpao! Tiepao! Let's buy a game together, "Biochemical Survival" and fight zombies online together!"

The players who were pleasantly surprised by the price immediately began to call for friends. In a chat group of five people, a player who was about to buy "Survival Survival" immediately @others, and then started the Amway game.

"You can't be fooled if you buy it for 48 yuan! You'll lose money if you don't buy it! And it's very likely that the price of Xingyun Games is wrong. After passing this village, there will be no such store!"

"Fuck! Only 48? It's so cheap!"

Some players who were tempted by the price chose to buy it, after all, the price is too tempting.

Many players who still planned to check the official website to see if it was worth buying also chose to start the game immediately.

However, after the first batch of players entered the game, they realized the in-app purchase mall.

There are also in-app purchases in this thing! ? It can't be a krypton gold game! ?

A picture appeared in the minds of countless players. The civilian players used AK and M4 to fight zombies, and then the wealthy players drove fighter jets and tanks to fight zombies.

For a while, Yang Chen's official blog was captured by the players.