Game Entertainment Empire

For NetDragon's "Daqin" and Jiasheng's "Fate and Soul", Yang Chen just got acquainted with them in the early stage. As for their follow-up performance, Yang Chen didn't pay too much attention to them.

On the one hand, it’s because Yang Chen himself is still busy with “Warcraft”; on the other hand, it’s also because NetDragon and Jiasheng’s fight is in full swing. Go online.

In Xingyun Games' office, Yang Chen was discussing with Xu Yu.

"Game of Thrones, the competitive mode has been launched. Players can choose to buy a pass ticket every month to participate in the championship mode." Yang Chen said to Xu Yu.

Although Yang Chen's main focus of work has shifted to "Warcraft", including the core members of the previous "Game King" project team, such as Yuan Ye and Wang Ye, they have also been working with the team behind them. Handover, and then joined the "Warcraft" project team.

However, the transfer of core members does not mean that they are not taken seriously, it just means that they have fallen into a stable period, which is something that most game projects will do.

"The pass is priced at 30 yuan. Players can get extra card rewards, decoration on the back of the card, and special voice, etc. by completing the task together. Of course, this is also a ticket to participate in the competitive mode. Of course, if you don't want to buy a pass If so, there are two other modes of participation, which are to use 1,000 gold coins to buy tickets, or to win more than 7 times in a row." Yang Chen said to Xu Yu.

Winning more than 7 times in a row, it can be said that the player has absolute hard power, because the matching mechanism in "Yu-Gi-Oh" is still very scientific. force.

Guarantee the game experience for everyone to the greatest extent. Although there is also the phenomenon of frying fish, the winning rate matching mechanism will allow people with a high winning rate to be matched with people with a high winning rate.

This will cause you to fry the fish twice, and then the next time you meet the same person who fried the fish with you, or your winning rate is very high, and you meet the big boss on the leaderboard, let you experience it too The thrill of being blown up.

Listening to Yang Chen's words, Xu Yu nodded and wrote down a few key words in a small notebook.

"Mr. Yang, should we also set up a dedicated user experience department? To analyze players' preferences and habits?" Xu Yu said to Yang Chen.

Hearing Xu Yu's words, Yang Chen glanced at him.

UX department, what is this for,

Of course Yang Chen is no stranger.

The game that makes players feel fun, the game that players feel fun, although there is only one word separated, the meaning is completely different.

The former, as an excellent game, you can call it a work of art, music, plot, gameplay, or other aspects of expression, these elements impress players and make them feel interesting and feel It's fun, and the name of the game's ninth art is officially derived from this.

And the latter, it's just based on the player's goodness, and it's just a fun game because it's what the players want.

Players want a social game, which is a social game; players want a game that can save a lot of time by spending money, and can automatically kill monsters with just a click, that is a game that can automatically kill monsters with just a little krypton gold game.

A completely commercial game.

It's not that it's bad, because there is a need for it.

Yang Chen doesn't like that kind of game that purely plays with numbers, but he won't look down on it, or look at it with other hostile eyes.

Many people say that players who like that kind of card krypton gold mobile game and web game are fools who would rather spend so much money to play such a dung game, but are unwilling to spend less money to experience a 3A masterpiece.

Or unilaterally think that they have no appreciation ability, or that they have never played 3A masterpieces so they have not experienced it, and then try their best to amway their friends or people they don't know.

But one thing they don't realize is that games are dispensable for these people, games are a kind of enjoyment for you.

The interesting plot is like watching a wonderful movie; the cool action and the big scene with shooting elements are like watching a Hollywood blockbuster or a big adventure in another world; the ingenious level design makes You had a brainstorm; in your opinion these games are the real games, the ones you're addicted to.

But in the eyes of those "game" players, games are just props for them to socialize, games are just tools for them to deal with fragmented time, or simply they have spare money, games are just things for them to satisfy their inner vanity.

They don't care whether the plot of the game is good or not, or whether the gameplay is fun or not, or whether the level design is ingenious or not, they only care about one point.

Whether these games are popular, how many people play them, or whether they can satisfy their own vanity and the ability to deal with fragmented time.

"Of course it needs to be established, but it's not just about analyzing users' habits and preferences. What I need is data analysis to find out what players don't like about us." Yang Chen looked at Xu Yu and said.

"Of course, we don't need to do short-term krypton gold mobile games to damage our brand and reputation, even if it can earn us dozens of times or even more income." Xu Yu also showed a smile on his face: "Because Our name, the four words Xingyun Game, will definitely not be replaced by such a small value in the future."

Hearing Xu Yu's words, Yang Chen also had a smile on his face.

Yang Chen didn't have any resistance to the user experience department.

Blindly relying on big data may be able to make games that players 'like', but it will definitely not be able to make amazing games.

But ignoring big data, you may have taken a detour, you have run counter to what the players want, and you don't know it yet.

Just like weapons, there is no good or bad in itself, what matters is the people who use them.

"Also, Mr. Yang, "Warcraft" is currently recruiting actors?" Xu Yu looked at Yang Chen and said.

"Yeah, what's wrong?" Yang Chen looked at Xu Yu a little strangely.

"Mr. Yang, relationships and connections are also very important. To a certain extent, Mr. Yang and Mr. Wang are also students of the show." Xu Yu reminded Yang Chen.

"What do you mean?" At this point, Yang Chen looked at Xu Yu with a strange expression.

Are you here again?

"I know some professors at the Shanghai Theater. We can recruit some students to join the crew of "Warcraft". "Pain" is still very important to film and television." Xu Yu said seriously.

Film and television?

Do you think of IP film and television?

Yang Chen looked confused, he couldn't keep up with Xu Yu's rhythm.

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