God Level Farm

Ma Zhiming and Tian Huixin also leisurely picked up a lychee, peeled off the skin and put it into their mouths.

In fact, it was decided before the Ma Zhiming family set off to cooperate with Taoyuan Company to sell this batch of fruits. No matter what the quality of this batch of fruits is, Ma Zhiming would definitely not hesitate to help Xia Ruofei a small favor.

So the two of them didn't look like an inspection, but more like an outing or a farmhouse entertainment, and their expressions were very leisurely.

But when the lychee entered, the eyes of the two of them lit up at the same time.

As members of a wealthy family on Hong Kong Island, what high-end fruits have Ma Zhiming and Tian Huixin not eaten? But this Taoyuan organic lychee still gave them an amazing feeling.

Especially the natural sweet taste made the two feel like they couldn't stop.

Xiao Huanhuan next to her even shouted happily: "It's so delicious! Brother Ruofei, I want to eat it!"

Xia Ruofei smiled dotingly, then peeled a lychee and fed it directly into Huanhuan's mouth.

Huanhuan said vaguely while eating: "Mom and Dad, brother Ruofei's lychees are much better than ours!"

Ma Zhiming and Tian Huixin couldn't help showing a strange look, it was indeed a bit embarrassing that even the world-class rich families could not enjoy this kind of fruit.

But Tong Yan has no scruples, and what Huanhuan said is indeed the truth.

Xia Ruofei said with a smile: "Huanhuan, if it's delicious, eat more. Brother Ruofei has enough fruit here! But you'd better leave some stomach. There are also very delicious cherries on the mountain side!"

"Yeah!" Huanhuan nodded heavily.

After tasting the lychees together, everyone walked to the cherry orchard together.

Ma Zhiming and Tian Huixin couldn't help taking a deep breath when they saw the crystal clear purple-red cherries that were close to the size of a ping-pong ball on the tree.

There is a hint of natural fruity aroma in the air, which is refreshing.

The appearance of this cherry is so good, it is almost a match for Taoyuan Vegetables, like a work of art.

Soon Huanhuan couldn't wait to go up the tree to pick a lot of cherries under the protection of Xia Ruofei.

After the Ma Zhiming family tasted it, they were all overwhelmed by the deliciousness of the cherries.

Huanhuan kept stuffing it into her mouth, her pink cheeks were stained with purple juice, and she didn't even notice it.

Ma Zhiming and Tian Huixin looked at each other, this time they came with the thought of giving Xia Ruofei a little favor.

Only after inspection, Ma Zhiming found that Taoyuan's organic fruits are fully qualified to enter the chain boutique fruit stores of Hengfeng Group. It is no exaggeration to say that even in the high-end fruit sales chain of Hengfeng Group, there is no such thing as This kind of fruit is comparable to Taoyuan lychee and Taoyuan cherry.

Ma Zhiming's mentality completely changed, he said with a hint of eagerness: "Xia Sheng, the quality of Taoyuan fruit is beyond my expectations. This high-end and even top-quality fruit is in line with the positioning of our boutique fruit store under Hengfeng. It's completely consistent, it can be said to complement each other! I hope to be the sole agent for the sales of all your company's fruits this year, and you can decide the pricing! I can also decide to reduce or exempt all channel fees, you only need to pay the necessary logistics and labor costs. !"

Ma Zhiming is now completely conquered by Taoyuan Fruit,

Even if he doesn't earn a penny, he is willing to represent such top-quality fruit.

This is a very good promotion for Hengfeng's high-end fruit brand, and the intangible benefits are far higher than the profit of channel fees.

Xia Ruofei said with a smile: "Mr. Ma, I am afraid that there is no way to be a full-time agent. Our Taoyuan company is mainly cultivating the domestic market. Although your group's fruit chain stores also have stores in China, their positioning is too high-end and too small. From our From the perspective of brand promotion, I definitely need to allocate a portion of the quota to some other mass supermarket channels."

The relationship between Xia Ruofei and Ma Zhiming's family is extraordinary, so he didn't beat around the bush, but stated his thoughts bluntly.

Ma Zhiming showed a hint of regret, but he quickly said: "Understand. Xia Sheng, then please give us as many quotas as possible if conditions permit!"

"That's for sure!" Xia Ruofei said with a smile, "We are old friends, and I will do whatever I can. Mr. Ma, I will try my best to give your company about half of the quota! The remaining half is really powerless. ."

Ma Zhiming was overjoyed when he heard the words: "Thank you! Thank you!"

Xia Ruofei went on to say: "By the way, our farm is undergoing expansion and renovation recently, and it is about to be accepted soon. Our production capacity will probably be expanded by about three times, and Taoyuan Vegetables should also be able to increase some quotas for you."

Ma Zhiming said happily: "This is really good news! At present, in our major chain hotels and high-end clubs around the world, Taoyuan vegetables are in short supply!"

In fact, Ma Zhiming wanted to propose to Xia Ruofei to supply more Taoyuan vegetables for a long time, but he also knew the scale of Taoyuan farm. In order not to embarrass Xia Ruofei, he never mentioned it.

Now that Xia Ruofei took the initiative, Ma Zhiming was naturally overjoyed.

Because Ma Zhiming's company is busy, and Huanhuan also has to participate in some talent learning during the summer vacation, so their family will return to Hong Kong Island tomorrow - it is precisely because of this that they will use a private jet this time.

Therefore, after inspecting the orchard here, Ma Zhiming and others said their goodbyes. After all, when he returned to the mainland, he must have gone to see his old father-in-law, Professor Tian, ​​otherwise he would not be able to justify his feelings.

Xia Ruofei originally wanted to stay with Ma Zhiming's family for dinner. Seeing that they were really short on time, he stopped Gulf Stream. He took many more lychees and cherries and asked her to take them back to eat. Tian Huilan brought some.

The Ma Zhiming family came and went in a hurry, but the cooperation was finalized.

For specific matters such as supply and quota, it is natural that Ma Zhiming does not need to appear in person, nor does Xia Ruofei need to do it in person. At that time, Feng Jing and Hengfeng Group's office in Southeast Province will be able to connect.

Feng Jing, who accompanied the entire inspection, saw that the prince of Hong Kong Island Hengfeng Group was so polite to Xia Ruofei, and she was full of admiration for her young boss.

In the afternoon of the same day, Li Jing, the sales manager of Dingfeng Winery, came to Taoyuan Farm to report to Xia Ruofei in person with the preferential conditions offered by the major cooperative supermarket channels.

So Xia Ruofei convened a meeting of middle-level and above employees of the administrative team to study the quota issue.

Cao Tieshu has already walked through the entire orchard with several experienced old farmers, and their estimated yield is similar to what Feng Jing estimated the day before yesterday.

Lychees can have about 110,000 catties, and the output of cherries has reached 45,000 catties.

Of course, the specific output will not be known until it is all harvested and weighed, but it will not be too different from the estimated output.

The Hengfeng Group is taking the high-end route, and it has a relatively high degree of fit with the Taoyuan brand. In addition, Xia Ruofei also promised that Ma Zhiming would be inclined in terms of quota, so Xia Ruofei directly decided to give Hengfeng Group 50,000 catties of lychees. , the quota of 20,000 catties of cherries.

As for other cooperative supermarket channels, the preferential conditions offered are similar. Most of them promise to give the most eye-catching and best sales booths, and they also offer discounts on channel fees.

After everyone's discussion and Xia Ruofei weighing the pros and cons, he finally decided to give Wal-Mart, which owns Sam's Club store, and Yonghui, which is deeply involved in the local area, a certain degree of preferential care, giving these two channels 10,000 catties of lychees and 5,000 catties of cherries respectively.

And some other channels, as well as Xijiangyue Club and Lingji Catering, share the remaining quota of 40,000 catties of lychees and 15,000 catties of cherries.

After all the fruit quotas for this year were set, Feng Jing's administrative team immediately took action and contacted the Hengfeng Group's office in Southeast Province and many cooperative supermarket channels to confirm some details of the delivery.

As for the prices of the two fruits, Feng Jing did not object to Xia Ruofei's decision that day after examining the market conditions, so the prices were still 100 yuan per kilogram for lychees and 300 yuan per kilogram for cherries.

All partners take this price for granted, and none of them have any objections.

This means that this year's batch of fruits can bring Xia Ruofei about 12 million yuan in income.

Although this money is not much compared to selling high-end drunken Eight Immortals wine or iron maple bucket, and only once a year, Xia Ruofei is still very happy.

Because this is of great significance to improving the brand awareness of Taoyuan and enriching the product line of Taoyuan.

Xia Ruofei's goal is to make the brand Taoyuan a world-class brand. If it is just for making money, there is no need to make vegetables and fruits with low profits and energy, and directly operate high-end Tiepi Fengdou. , anchovies, truffles or something.

After the meeting to study the fruit quota was over, Feng Jing called Xia Ruofei to her office.

As soon as Xia Ruofei entered the door, he saw that Lin Qiao was also in the office, looking at something on her Apple laptop.

"Qiaoer!" Xia Ruofei said with a smile, "You really came to practice!"

"Of course!" Lin Qiao raised her chin and said, "You think I'm joking?"

Feng Jing walked over with a smile and said, "Chairman, I invited you here because the design of our outer packaging has been completed. Please come and have a look."

"Oh? The efficiency is good this time!" Xia Ruofei said with a smile.

"That's a must!" Feng Jing said with a smile, "Who made you have to rush every task? Thanks to Sister Lin Qiao's help this time."

Xia Ruofei's eyes widened, pointed to Lin Qiao and asked, "Qiaoer? How can she help? It's good not to cause trouble for you, right?"

"Brother Ruofei, you look down on people again! Humph!" Lin Qiaojiao said angrily.

Feng Jing smiled and said, "Chairman, Sister Lin Qiao really helped me a lot this time! Let's look at the design first!"

After finishing speaking, Feng Jing gestured to Lin Qiao, and Lin Qiao pouted slightly and turned the screen of the laptop in the direction of Xia Ruofei, and said, "Here! Look!"

Xia Ruofei took a closer look, and Lin Qiao's computer screen was the rendering of the box.

He glanced at it, and couldn't help showing an unexpected look - this packaging design really gave it a bright feeling.

The design style of the outer packaging is very simple, the background color is simple and elegant beige, and the main area is printed with large photos of lychees or cherries.

Xia Ruofei recognized at a glance that the picture material was the lychees and cherries produced by Taoyuan Farm, but some post-processing was performed after the cutout, which made the visual effect of light and shadow very good, and some water droplets were added in the later stage to make it more layered. And the three-dimensional sense, people can't help but be moved at a glance.

The red fruit is also very contrasting against the off-white background, giving it a fresh and dripping feel.

And next to the fruit picture, there are green fonts-Taoyuan Organic Lychee/Taoyuan Organic Cherry, and there is a column of small green characters with vertical typesetting next to it - pure natural good taste.

The size, style, and position of these fonts are obviously carefully selected, and they are arranged in a well-designed manner.

Between the fruit picture and the text, there is a green color block running through the whole surface, and the big LOGO of Taoyuan Company is printed on this color block, which is very eye-catching.

The front and back sides have exactly the same design, while the two sides use green fonts to introduce the Taoyuan brand, the quality of Taoyuan fruits, nutritional content, etc. In addition, a green QR code is also designed, which are from Taoyuan Company. Official WeChat and official Weibo.

These self-media channels have been opened soon after Feng Jing's administrative team was established, and there are also dedicated employees responsible for maintenance.

Feng Jing still pays great attention to the use of new media.

At the top of the box, a plastic handle is also designed.

The whole design seems to be very high-end, but it is not that heavy and luxurious, but gives a fresh, natural and concise feeling.

Xia Ruofei couldn't help but exclaim: "Beautiful! Mr. Feng, this design company is very good! It seems that we can cooperate with them for a long time!"

Feng Jing smiled and said, "What level are you good at! Their first draft is still similar to before, using a lot of heavy tones, and it looks like a nouveau riche!"

"Really?" Xia Ruofei was a little surprised, "The effect of the change is still very good!"

"That's why I say that Sister Lin Qiao's contribution is very important!" Feng Jing said, "The basic idea of ​​the design of this version was proposed by her, and she also personally followed the other party's designer to realize all her ideas bit by bit. in the design draft."

"Huh!" Xia Ruofei couldn't help but exclaimed, "Qiaoer, I didn't expect you to have design talent! This really makes me admire!"

Lin Qiao grimaced at Xia Ruofei a little proudly, and said, "I dare you to look down on me!"

Xia Ruofei laughed and said: "Yes, yes, it's all my fault! Designer Lin, you have contributed a lot to this task. I will ask Mr. Feng to send you a big red envelope in recognition of your contribution to the company. Okay?"

"Really?"

"Then there is still a holiday? Cash it today!" Xia Ruofei said with a smile, and then said seriously, "Qiaoer, I think you are really talented in design, why don't you take advantage of this summer vacation to learn photoshop? , Illustratar, InDesign and other graphic design software! How can you not be too skilled!"

Feng Jing also said, "Yes, yes, it just so happens that your laptop is not bad, it should be enough to practice drawing."

"Okay!" Lin Qiao said, "But this self-study shouldn't be easy, right? Sister Feng Jing will teach me when the time comes!"

Feng Jing said cheerfully, "Yes! I had some contact with me when I was in college before, but I'm not very proficient. You can come to me at any time if you have any questions!"

Xia Ruofei couldn't help clearing his throat when he saw that the two were chatting more and more.

Feng Jing and Lin Qiao looked at each other with smiles in their eyes.

Feng Jing held back her laughter and pretended to be serious and asked, "Chairman, what do you think of this design?"

"No problem! Just use it!" Xia Ruofei said, "Notify the other party to start production immediately! Lao Cao has already started to organize workers for harvesting today, and the progress of this box must also keep up!"

"Okay!" Feng Jing said.

"By the way, I'll say hello to Pang Hao in a moment, you can go to the finance department and get one... 2,000 yuan!" Xia Ruofei looked at Lin Qiao and said with a smile, "It's Qiaoer's design fee, we can't let it go. The 'non-staff' who has contributed to the company is heartbroken!"

"Okay!" Feng Jing asked cheerfully.

Lin Qiao said a little embarrassedly: "Brother Ruofei, are you really giving me a bonus? No need! I can't ask for money to help you."

"Why can't I ask for it?" Xia Ruofei said sternly, "It is the most normal thing to exchange labor for rewards."

"But that's too much..."

"A lot? I don't think it's much at all!" Xia Ruofei said, "What is the most valuable thing now? Creativity! Ideas! Inspiration! For this work, I don't think the design fee of 2,000 yuan is much at all. ."

Feng Jing also nodded in agreement. As a senior professional manager, she naturally knew that what Xia Ruofei said was actually very reasonable.

"So this matter is settled." Xia Ruofei could not allow Lin Qiao to refuse, "I will sign and receive the money today!"

Seeing Xia Ruofei's firm attitude, Lin Qiao could only nod his head and say, "Thank you, Brother Ruofei..."

Xia Ruofei smiled and said, "By the way, Qiaoer, give me your ID card."

"What are you doing with my ID card?" Lin Qiao asked with a puzzled face.

However, she still obediently took out her wallet, took out her ID card from it, and handed it to Xia Ruofei.

"Don't worry about it!" Xia Ruofei said with a smile, "I will never use your ID card to do anything against the law, right?"

"That's not certain!" Feng Jing joked aside, "Sister Lin Qiao, I think you should be more careful!"

Lin Qiao said seriously, "Brother Ruofei will not!"

Xia Ruofei winked at Feng Jing proudly and said, "Did you see it? Or my sister knows me!"

Feng Jing couldn't help but burst out laughing.

Xia Ruofei raised the ID card in his hand and said, "Okay, let's continue with your work! I'm leaving!"

After speaking, Xia Ruofei turned and left Feng Jing's office.

He went straight downstairs, returned home and drove the Knight XV, left the farm with Lin Qiao's ID card, and went straight to Sanshan City.

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