I Have 100 Million Stores

Chapter 369 Play Bigger! (middle)

Apparently, Cao Xingyu placed high expectations and emphasis on spiritual shareholders. He had never paid such attention to any matter before.

Shiwang brand has a huge number of millions of members, and this number will continue to increase rapidly, and in the future it will even reach an amount that ordinary people can't imagine!

Before that, Cao Xingyu had been pondering in his heart how to reasonably take advantage of the large number of members, but he never thought of a suitable plan.

It's impossible to still offer recharge discounts like in the earliest days, right?

In this way, although the effect can be seen immediately, the cost will become larger and larger as the number of members increases, and the benefit is very simple, that is, it only increases turnover, and there are no other benefits.

So obviously, there is no need to recharge and give away, and the income is too low.

After all, the Shiwang brand had just launched, and the number of stores was small, so it was the only way to attract new customers. This is also the most commonly used method in many new stores.

But today is different from the past. Now that the Shiwang brand has enough strength, there are hundreds of high-quality stores, and word of mouth has spread. Why do we need to use such a low method?

But just now, Cao Xingyu realized when he heard everyone mentioning the spiritual shareholder membership. He had such a good card in his hand, so why did he forget it? !

Whether the large number of members can play an amazing role and the butterfly effect, the spiritual shareholder membership card will play a vital role!

Of course, Cao Xingyu also understood that it was obviously impossible for all members to participate.

However, as long as one-fifth, one-tenth, or even one-twentieth of the people participate, this is a force that cannot be underestimated!

It is also completely enough!

Moreover, the Shiwang brand did not pay a big price except for a little spiritual shareholder membership card. This is the scariest thing!

Shockingly low cost!

"OK."

"yes."

"clear."

"."

And everyone present nodded their heads in response, their faces extremely solemn.

Everyone is smart, and they can understand something from Mr. Cao's words and demeanor.

They are all aware of the importance of this spiritual shareholder membership card to the company.

If the matter of spiritual shareholder membership cards can be done well and implemented, the significance to Shiwang Group will be beyond imagination!

at this time,

Everyone also understood why Mr. Cao suddenly wanted the company to make a high profile and make a big noise out of it!

It turns out that I want to promote the value and utilization of the spiritual shareholder membership card!

"In addition, I think there are still many members who don't know that we still have a spiritual shareholder card. Before the official launch of this matter, we must first popularize it to more people, so that more people will know about it first. After a pause, Cao Xingyu added: "Then we will focus on publicizing the value of our spiritual shareholder membership card. Only by highlighting the value can we encourage everyone to participate eagerly."

"Otherwise, if you don't understand the value of the spiritual shareholder card, everyone's enthusiasm for participation will definitely be greatly reduced."

"Okay!" Hearing this, Liu Ting nodded solemnly and said, "After this matter, Xiaoye and I will make a detailed promotion plan!"

"Well, use all the resources that should be used, whether it's money or others, don't be stingy." Cao Xingyu simply gave a few examples:

"Like our store, we can publicize it in front of each store. We can set up a special channel for spiritual shareholders or something. That would be great. It is not only convenient for spiritual shareholders, but also has a role in publicity."

"Like our APP, each store can also set up a spiritual shareholder appointment channel. Although we have a small number of spiritual shareholders, this channel may be just a decoration most of the time, but it doesn't matter, as long as more It is enough for people to see this thing and know that this privilege exists!"

"For another example, after the official launch, you can also create an app to push all the staff, introduce it in detail, etc., you can consider using it."

"Okay." Liu Ting quickly wrote it down in a small notebook.

After a pause, Cao Xingyu said in other words:

"Okay, let's continue with what we said before."

"After the matter of the spiritual shareholder card, it is even more important for us to make some big news. The higher the profile, the better!"

"Only with a high profile can our Shiwang brand gain greater fame and attention, which will naturally increase the value of the Spiritual Shareholder Card!"

"Yeah!" Everyone nodded in unison.

This is one obvious thing!

If you want to have a higher and greater allure for the spiritual shareholder membership card, then the Shiwang brand must be more high-profile than before and show more things!

The two go hand in hand!

Such a simple truth, everyone naturally understood it at once.

After a pause, Cao Xingyu continued:

"Apart from Shiwang Hotel, the second thing is to open thousands of stores!"

"We should have acquired six or seven hundred small shops by now."

"It's not far from the final goal of thousands of stores. While continuing to purchase and renovate the stores, we can release the news! Warm up in advance!"

"The opening of a thousand stores this time is more grand than the opening of a hundred stores before!"

"In addition to the inherent new store check-in and blind charging to guess the first activity, we will launch some new activities!"

"It just so happens that the business district that Qiandian is involved in this time covers the entire six districts and one county of Sansha City. The scope is large enough, and we can upgrade it on the basis of the activity of Qiandian check-in."

"Take advantage of this event to give away 100 spiritual shareholder cards!"

"I plan that in the future, not only points can be used to obtain spiritual shareholder cards, but some can also be given away when holding such special large-scale activities. This will also be the norm for our spiritual shareholder cards in the future!"

"And this time, the gift will be given to the top 100 who have the most check-ins this time, and their membership card level will be directly upgraded to a spiritual shareholder membership card!"

"This will not only promote our spiritual shareholder card, but also make this event even more sensational!"

There are 100 points per month, plus the additional rewards during the event, at most two to three thousand spiritual shareholder membership cards will be given out throughout the year.

In the face of the huge number of members, this new number is nothing at all, and it will not affect the value of spiritual shareholders.

"Okay! Boss Cao's method really kills two birds with one stone!" Liu Ting's eyes lit up, and she quickly wrote it down.

"Mr. Cao, wouldn't the 10% discount on the check-in badges be useless for the first 100 upgraded members?" Ye Xiufei interjected and asked.

"How can it be useless?" Cao Xingyu smiled and said: "First, we allow the occurrence of discounts!"

"If the member is a spiritual shareholder and has a badge for punching in the corresponding store, then after the 20% discount, there will be a 10% discount!"

"Hiss~" Hearing this, everyone gasped.

Can you still get a discount?

The strength of this discount is beyond imagination!

You must know that the pricing of Shiwang brand stores is already very cheap, and the profit margin is very small!

In this way, profits will be compressed again, almost to nothing!

After deducting the other costs of the store, it is likely to really lose money!

It's a bit outrageous!

But soon, after thinking about it, everyone came back to their senses.

It seems that the problem is not too big, anyway, there are only so many spiritual shareholders.

The impact will not be much!

"Second, if you really don't want the check-in medal, you can transfer it!" After Cao Xingyu finished speaking, he turned to Zhan Wentao and asked, "How is the development of the online check-in function going? There is also a personal check-in medal wall , How about the badge transfer function?"

"Just finished the design yesterday and entered the formal development stage." Zhan Wentao immediately reported in a serious manner:

"These three functions were developed by three development teams."

"The main difficulty lies in the positioning of online check-in, and a solution has been found so far."

"Another difficulty is the transfer of punch card medals. This is not a technical difficulty, but because our system is not connected to any payment system for the time being, so there is some hesitation in designing how to deduct the transfer fee, but it has already The plan has been unified, and for the time being, the balance of the member's membership card will be directly deducted."

"Except for these two points, there are no difficulties in these three function points. It is estimated that with overtime work, the start can be completed in 2-3 days, 1 day for testing, 1 day for BUG repair and final testing."

"In total, it should take about five days."

At this time, Zhan Wentao's face was full of vigor, and he looked much more confident than before.

At present, he is the one with the most staff at the headquarters, with hundreds of technical staff!

There are a wide variety of development groups.

However, Zhan Wentao is also very hardworking. In order to manage so many people, he has put a lot of effort into learning and improving himself.

Although there was some confusion at first, the entire software subsidiary has become more and more orderly as time has passed.

"Okay." Hearing that, Cao Xingyu nodded and said, "It will definitely take some time to acquire and renovate the store, so these three new functions should be available before the opening of thousands of stores."

"Well, yes." Zhan Wentao immediately nodded for confirmation.

"Finally, it's time to add the check-in badge and transfer function!" At this time, Xie Qing couldn't help but sigh.

She is looking forward to this!

I have been looking forward to it for a long time and urged it several times!

Although the transfer fee was slashed by Cao Xingyu, it only cost ten yuan, but this profit does not need to pay any cost!

As for the cost spent on development, it is not called cost at all!

After that, there is no need for any further investment, as long as the members transfer diligently, coupled with the continuous increase of stores, here will be able to generate a steady stream of income!

Little adds up!

"What transfer function?" Not many people present knew the details of this matter. Except for Cao Xingyu, Zhan Wentao, Xie Qing, and Liu Ting, it was the first time for others to hear this matter.

All of a sudden, he looked at him with puzzled eyes.

"If you are interested, you can go back and find out in private." Cao Xingyu waved his hand, without any intention of explaining, and continued:

"Online check-in and check-in medals, transfers and other things can also be publicized in advance!"

"While making members mentally prepared, it can also fuel a wave of momentum!"

When talking about this, Cao Xingyu thought of another point.

Is the spiritual shareholder membership card also transferable?

This one is worth more!

If ordinary people sell spiritual shareholder cards, they will definitely be able to sell them at an astonishingly high price!

And with the development of the Shiwang brand, the price will be higher the further you go!

And the high price will definitely attract more people to participate in obtaining 'support points'!

Finally, after thinking about it, Cao Xingyu decided to give up temporarily.

Step by step, let's take a look at the transfer of punch card medals first.

If the market for the transfer of punch card medals is cold, it means that this road will not work.

On the contrary, it will not be too late to launch it at that time.

"Okay." After Liu Ting nodded, she couldn't help but secretly gasp.

Sewang Hotel

spiritual shareholder

Thousands of stores open

Punch Medal

Of the four things I heard, none of them are weaker than the other!

If we promote it at the same time and launch it successively

Liu Ting dares to conclude that for a long time in the near future, most of the eyes of the entire Sansha City will be focused on the Shiwang brand!

This is beyond doubt!

'Mr. Cao is really going to play big! ’ Liu Ting muttered to herself.

"The third thing is that our Shiwang Dream Entertainment Everbright City, I guess it has reached the later stage?" After finishing speaking, Cao Xingyu looked at Liu Ting.

'There are still? ’ Seeing that Cao Xingyu had stopped just now, Liu Ting thought that this was it!

Who wants to.

Is this to launch the Real King's Dream City that Never Sleeps?

this.

"Yes, Mr. Cao." Liu Ting was stunned for a moment, then reacted, and quickly introduced: "Currently, the decoration of the store is coming to an end."

"It is estimated that it will be officially open in about ten days and a half months."

"Okay, ten days?" Cao Xingyu nodded and ordered:

"Then the time in all aspects is rushed, let's set it for ten days!"

"At the same time, the matter of publicity has been raised immediately. This city's first entertainment and dining city that never sleeps is a very rare commercial street even in the whole country. It will surely cause a sensation by then!"

"At the same time, in addition to publicity, start a round of advance reservations!"

"You can make an appointment for the three-day trial operation experience qualification before the opening of our Everbright City!"

"Sure enough." Liu Ting knew it in her heart, and replied, "Okay."

And the people present also showed excitement when they heard this.

They all know about the city that never sleeps!

However, they felt that what Mr. Cao said was a bit too self-effacing!

This kind of entertainment and dining city never sleeps. All the shops in the entire street are open 24 hours a day. There is no such commercial street in the whole country!

It’s not that it’s difficult to do. In fact, the investment is not too scary. The main reason is that there are few customers in the middle of the night, and it’s not cost-effective to open all night, so no one will choose to open 24 hours.

But for the Shiwang brand, the problem of fewer customers does not exist at all!

Even though the Shiwang brand has opened more than 400 stores now, it still feels like the supply is in short supply!

Basically every store will have a queue during the peak hours of the restaurant!

This is the embodiment of the high quality of Shiwang brand and the huge number of members.

In this case, it is conceivable that the Everbright City of Shiwang brand has enough traffic to support it!

"By the way, the people who can make an appointment this time should be changed." After thinking for a while, Cao Xingyu said:

"The experience of the trial operation of the city that never sleeps this time is not open to individual members."

"It's aimed at those enterprises and institutions!"

"This time we will provide one-stop service for those companies' internal team building activities!"

"As long as you are local in Sansha City, you can participate in this appointment!"

"However, there is a small request"