I Have 100 Million Stores

Chapter 370 Play Bigger! (Down)

"However, there is a small request." Cao Xingyu said lightly: "Those who come to our store organized by the company must be members of our Shiwang brand!"

"If you don't have a membership card, you must get one on the spot!"

"This point must be clearly informed to the other party when making an appointment!"

"If you can't accept it, then you won't accept it!"

"Of course, just asking for nothing will damage the reputation of our Shiwang brand."

"After all, not everyone is willing to spend a hundred yuan to apply for our card, and the feeling of being forced to apply for a card is not very good."

"Therefore, we can prepare some small gifts for new card holders this time."

"It doesn't need to be too expensive, just express our heart."

"And this is a trial operation after all, so we can take special care of it and give each company a 10% discount on all purchases!"

Obviously, Cao Xingyu's purpose this time is very clear!

It is to use the city that never sleeps to expand the customer group, no longer only for a single customer, but to explore a new customer group - enterprise users!

But it is very different from the traditional corporate users. It is not to open any corporate account, but to use the carrier of the corporate to expand more members.

To put it simply, it is to expand and enhance the influence of the Shiwang brand through the enterprise, and increase the number of members of the Shiwang brand based on the enterprise.

The company team building is a team activity that many companies have every month, and it is a special product in the workplace.

There are group-based, department-based, and inter-departmental fellowships, etc., ranging from large to small.

It is worth mentioning that under normal circumstances, employees have to participate in team building activities!

Firstly, the company pays for the team building, and secondly, if you don’t participate in team activities, you will appear to be less gregarious. This is a big taboo in the workplace, and it will also affect the future situation of employees in the company. Small impact.

And this is what Cao Xingyu likes!

Let those who have to come, apply for a card!

Through the carrier of the enterprise, those who would not be members of the Shiwang brand will be forced to become members!

And this idea must have been considered, not by Cao Xingyu at will.

First of all, the most basic point is that Shiwang Entertainment Catering Night City has the foundation for team building!

In terms of entertainment, there are large-scale video game city, indoor karting, Internet cafe, billiard hall,

There are also more than a dozen popular board game halls, maids to play with, private theaters, etc., which can be played by multiple people.

Basically covering all the needs of the company's indoor team building.

There are many choices!

Not to mention the catering, there are all kinds of food and beverages, more than ten large restaurants, more than thirty medium-sized restaurants, and a street of snacks!

With such a wealth of entertainment and catering items, it is no exaggeration to say that it provides one-stop team building activities!

Key prices are still very cheap!

Plus 10% off!

As well as the high-quality service of Shiwang brand and extremely high cost performance.

There is absolutely no reason to refuse!

The second point is that the Shiwang brand already has a huge membership base!

This is also the fundamental reason why Cao Xingyu dared to do this this time!

He is not worried at all that there will be no companies to make an appointment at that time.

Because millions of Shiwang brand members have already been scattered in every corner of Sansha City.

Many of them must be employees of certain companies.

And when they hear that Shiwang Dream City Everbright City has opened its trial operation and only opens the first round of appointments for enterprises.

These members usually queue up a lot, and it is rare that there is such a special situation that they can use the name of the company to make an appointment in advance. What will these members think?

Undoubtedly, they will naturally take the initiative to become propagandists of Shiwang brand!

If their company usually has the practice of forming a group building, then they will definitely recommend and suggest the never-sleep city of the Shiwang brand to the leaders on their own initiative!

In a company or a small department, if there are a few members of the Shiwang brand, and they propose to the leader to come here to build a team, what will happen then?

Small leaders will basically not refuse!

Definitely will come to reserve a spot in the end!

In a situation like this, it doesn’t matter much. As long as there are hundreds of companies in the entire Sansha City and hundreds of small teams of various types come to team building, the popularity of Shiwang Dream City Everbright City will explode!

Moreover, there will definitely be a large number of people who were not members of the Shiwang brand before!

And this is Cao Xingyu's real purpose!

Although it is directly open to members, the gimmick of Everbright City can also bring many new members to the Shiwang brand, but Cao Xingyu is not satisfied with this.

He wants to infiltrate the influence of Shiwang brand into various enterprises!

In the final analysis, it is to turn passive into active!

Take the initiative to expand more possibilities!

Don't underestimate this group. There are hundreds of large and small enterprises in Sansha City. If this opening can be opened, the user group of Shiwang brand will be greatly improved!

"Okay." Hearing this, Liu Ting's eyes lit up, and she couldn't help exclaiming: "Mr. Cao's idea is really amazing. In this way, not only will the number of our members increase, but it will also make us become kings." The brand has a stronger influence!"

Not only Liu Ting, everyone present couldn't help sighing:

"Yeah, such a good team building location with plenty of choices, I think most companies will not refuse!"

"If it were me, I would definitely be willing to come. Anyway, the team building is paid by the company! As for getting a card, what is it? There are so many stores where the Shiwang brand can be consumed, maybe there is one downstairs at home that can be used shop!"

"That's right, Mr. Cao's idea can be said to serve multiple purposes. Not only has it made our reputation as the city that never sleeps, but it has also expanded the influence of our Shiwang brand in a new direction!"

"I even think that this initiative for corporate team building can be maintained for a long time, and it will become a feature of our Shiwang City that Never Sleeps, so that we can have a constant source of tourists in the City that Never Sleeps!" Cai Qiang finally suggested.

"Keep this for a long time and don't rush to make a conclusion in advance. Let's see the situation of this appointment first." Cao Xingyu waved his hand and said: "If the response is really enthusiastic, then let Shiwang Entertainment and Catering Everbright City take over the corporate group in the future It’s not impossible to build activities.”

"However, if we really want to do this, we must pay attention to how to balance the conflict between the enterprise and the individual members. Ultimately, the city that never sleeps is open to the public, and individual members cannot be ignored for the sake of the enterprise."

"It's impossible for all the members to queue up, so corporate users can just jump in the queue, right?"

"Of course, there must be some privileges for enterprise users."

"This speed, Liu Ting, you can control it yourself later."

"Okay." Liu Ting nodded and quickly wrote down.

"Then it's our Shiwang Food City." After pursing his lips, Cao Xingyu continued:

"In the past, I might not have said this so early, but now, let's promote it!"

"Such names as 'the largest mid-to-high-end catering mall in the country', 'the most cost-effective mid-to-high-end restaurant', etc., we will pick them up for ourselves first! Then publicize them to the outside world!"

"Taking advantage of the fact that Qianda Plaza has just been acquired by us, we will take advantage of the trend to make a name for our Shiwang Food City! Let the residents of Sansha City know that in the near future, there will be a restaurant in Sansha City that will attract the attention of the whole country. An eye-catching food city!"

"At the same time, we want to let people know that our Shiwang brand has entered mid-to-high-end catering! Tell everyone that our Shiwang brand is not only for low-end and civilian catering! We also do mid-to-high-end catering!"

"Our membership card, our all-in-one card is universal, and there will be more places to use it!"

"Let our members realize that they will not lose money by becoming members of our Shiwang brand!"

"Okay!" Liu Ting nodded, and couldn't help but sigh in her heart: 'Mr. Cao has changed his style! In the past, like this, Cao always didn't mention the assets that left the industry for a long time! '

But Liu Ting thinks from the bottom of her heart that this style of work is better!

It should be high-profile!

Our Shiwang Group now has this high-profile capital!

Let everyone realize the strength of the Shiwang brand, which will potentially be of infinite help to the development of the company!

And the gimmick of Shiwang Food City is as big as Shiwang Hotel and the previous items!

This is the first large-scale shopping mall in the country with more than 400 mid-to-high-end restaurants!

As long as it spreads out, it will definitely cause a violent shock!

"By the way, we lack experience in mid-to-high-end restaurants. This is an undeniable fact. Although we already have a dedicated team to study, study and make relevant preparations, it is difficult to guarantee that we will be foolproof." Cao Xingyu After thinking about it, he added:

"So, taking this opportunity to solicit opinions from the public on Shiwang Food City, whether it is for store decoration, food selection, high-end dining recommendations, or the overall environment and decoration of the food city, etc. !"

"As long as the suggestions are adopted, all will be rewarded with 'spiritual shareholder support points'!"

"The suggestions are particularly good, and those who have made great contributions to us will be directly rewarded with spiritual shareholder membership cards, limited to one hundred!"

"In this way, the spiritual shareholder card can also be promoted at the same time!"

"Of course, this has to wait for the software department to make the relevant spiritual shareholder point function. Liu Ting, you can remember it first."

"Yeah." Liu Ting nodded repeatedly.

"The other thing is that I plan to establish a food safety alliance." After pursing his lips, Cao Xingyu continued lightly, "Let's call it the Shiwang Food Safety Alliance!"

"Lead by our Shiwang brand, take our Shiwang brand as the standard!"

"The main thing is to advocate that all restaurants in the catering industry should build open and transparent kitchens! They can always stand the supervision of the public, make safe food, and make food that the public can eat with confidence!"

"Any individual catering or chain brand, as long as they meet our standards, can join our food safety alliance!"

"This piece is not seeking any profit, nor is it for any self-interest, as long as it can promote the current situation in which the catering industry is in chaos and food safety cannot be guaranteed, that's enough!"

"Really do something practical!"

"If we can really promote the development of the catering industry and make progress in a better direction, the masses will naturally remember us in the future!"

"En." Hearing this, Liu Ting was immediately in awe.

For this part, Liu Ting has always been in admiration.

In the whole country, there is no boss like Mr. Cao who engages in 24-hour real-time video and has high requirements for all kinds of food raw materials!

This is really conscientious and responsible!

Speaking of this, Liu Ting thought of something in her mind, and said, "Mr. Cao, we talked about food safety before, and we also talked about arranging people to go to some shops to apply for undercover jobs. Do you remember?"

"En." Cao Xingyu nodded and asked, "What's the matter? Have you already gained something?"

"Yes!" Liu Ting smiled, turned to Ye Xiufei, and said, "Xiaoye is in charge of this matter, Xiaoye, please introduce me."

"Okay." Ye Xiufei answered: "These days, I have arranged a group of colleagues to apply for jobs in different shops, and some of them have successfully joined."

"I didn't expect to gain something soon in a store of a certain chain brand."

"The brand is called Fat Brothers Meat and Crab Pot. There are three to four hundred stores across the country, and there are four or five in Sansha City."

"After our undercover visits, we found that the ingredients they used were very problematic!"

"Among them, their main product is meat crab stew. The crabs used in it are advertised as being slaughtered on the same day, but this is not the case! Many crabs that cannot be sold out on the same day will also be slaughtered on the same day, and then all will be refrigerated. Take it out the next day and rinse it again, pretending to be freshly killed!"

"And here, some crabs may not be sold for a few days, and they will continue to maintain this pattern!"

"Also, they will sell dead crabs as live crabs!"

"The spoiled potatoes are processed and served on the table!"

"Other cooked foods such as chicken feet and pig's trotters are only refrigerated directly, not frozen, and some of them have even changed their taste!"

"In short, there are many problems! And it's not like one store, we visited three of them, and they all have these problems!"

"Therefore, we have reason to believe that this chain brand may have acquiesced in the occurrence of this situation. For more profits, it is even possible that the leadership above has acquiesced!"

"Hehe." Hearing this, Cao Xingyu immediately sneered, with a hint of anger unconsciously showing on his face.

he is very angry!

Such a big brand is like this, so what about other restaurants?

Especially the smaller ones, are there going to be profits and giving away something?

The answer is self-evident!

It's just that no one checks and exposes it!

This is the general status quo of the domestic catering industry today!

"It is imperative to promote the improvement of food safety in the catering industry! If no one will do it, then let us Shiwang brand do it!" Cao Xingyu first concluded firmly, and then said:

"As for the unannounced interview video of the two fat brothers, Xiaoye, you can directly use the account we created for food safety to post it, and at the same time go to buy trending searches, and then notify the media!"

"Make things big!"

"Cracking down on such unhealthy chain brands is just one of them. The main thing is to let the public build a higher awareness and raise their requirements for catering hygiene!"

"At the same time, continue to make unannounced visits and increase the number of unannounced visits. In the future, this kind of thing should be exposed more, so that all catering people have to pay attention to it. This is also a way to promote hygiene in the catering industry. It is best to be able to Let them take the initiative to change!"

"Okay." Ye Xiufei nodded solemnly, looking at Cao Xingyu with a look of admiration.

This is the real entrepreneur!

Although it is difficult to promote the development of the industry with one's own strength, not to mention the resources and funds that need to be invested in it, if this matter alone is spread, the Shiwang brand will definitely be constantly attacked by peers!

Even join forces to boycott and suppress!

But Mr. Cao resolutely still wants to do this!

Ye Xiufei admired Mr. Cao's behavior and spirit very much!

Regardless of the final success or failure, at least Mr. Cao dared to take this step!

"Besides, what you just said reminded me." After pursing his lips, Cao Xingyu continued:

"If only video is the only way, then even if it is high-definition video, some meals cannot be seen from the video."

"However, why are there so many food safety issues in the catering industry nowadays? The reason is that the back kitchen has become a private forbidden area, and no one is allowed to check it? Over time, many back kitchen workers have developed I have developed some bad habits, and this trend is getting more and more serious, and finally it has become a window for operators to gain higher profits!"

"They thought that no one would find out, so they had some luck!"

"Such things like the continued use of expired and smelly food, unhygienic waste oil, etc., all these things have reasons for this!"

"So, it is very necessary for the kitchen to be open to guests!"

"Do not say that it is open at all times, which will more or less affect the normal kitchen work. But at least at certain times, such as before opening, it is open to customers. Today's ingredients and kitchen hygiene are under the on-site supervision of customers. , so that customers can smell and touch it, so it won’t have much impact.”

"We can design the standards of Shiwang Food Safety Alliance according to this idea."

"Okay, I'll arrange a special meeting later to discuss and study." Liu Ting nodded and answered.

"Well, pay attention, any standard, our Shiwang brand must be in place first." Cao Xingyu said: "And we must strictly implement it in place, and do better than the standard requirements!"

"Okay." Liu Ting replied.

"Let's talk about one more thing." After thinking about it for a while, Cao Xingyu said, "At present, our stores have covered more than a hundred business districts."

"In these business districts in the future, we will definitely continue to add all kinds of catering stores, and finally gradually become like the first ten business districts, almost monopolizing the catering industry on the commercial street. This is what we are very clear about right now. a direction of development,"

"So, we can carry out a series of preparations in advance."

"I won't talk about the collection of store information and other things related to acquisitions here. This is our internal matter and there is no need to publicize it."

"I'm only talking about one thing, a thing that can be publicized to the outside world."

"That's the takeaway field!"

Speaking of this, the corners of Cao Xingyu's mouth raised slightly, and he said a word in a calm voice:

"Shiwang APP, you can consider signing stores for the entire Sansha City!"