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"Sell naming rights??"

Supervisor Xie and Zhu Yang were both taken aback.

I've heard of variety shows selling naming rights, but I've never heard of games selling naming rights!

How do you sell this?

Is it the name of the game plus title? For example, "Happy Yogurt Special Contract: The Boundless Sea of ​​Learning"? Or "AIAI Bracelet invites you to play Xuehai Wuya" together?

That's not appropriate, besides, who would spend money to buy this stupidly! It sounds weak!

And even if it is sold, it is still a one-off sale. Once someone buys it, they will definitely buy it for a year or so. Apart from this, there is no way to make a profit during this year?

The key is that the naming rights can't be sold for much. People's variety shows only sell for a few million, so the attention is so high, and they are often popular searches. How can the naming rights of this game be as expensive as variety shows?

So the two of them were very confused, feeling like Zhong Ming was running the train with his mouth full.

Zhong Ming smiled: "Hey, don't be trapped by inertial thinking. Naming rights don't have to follow the rules of variety shows. In fact, to put it bluntly, this is advertising placement. Our games are getting so much attention now. High, it is expected that the number of people will continue to rise in the future, and if you place an advertisement, someone will definitely buy it.”

Zhu Yang was still confused: "Implant? How to implant? Put a small advertisement on the main interface?"

Zhong Ming was speechless: "Why do you think of small advertisements when you talk about implantation? The conditions of our game are so suitable for implanting advertisements. Isn't it enough to directly insert them into the title?"

Zhu Yang: "...Huh?"

Zhong Ming explained: "For example: what is the annual sales of Lexiang Yogurt? What probiotic factors have been added to Lexiang Yogurt? What is the name of the new product that Lexiang Yogurt has recently launched?"

Zhu Yang was a little dumbfounded: "No way! Which section should I put this kind of advertising question? Health section? Diet section? And our question bank is so huge, if you put a few advertising questions in it, it may not be seen by many people. You can’t find it after entering it? It’s okay to make special rules to make advertisement questions appear frequently, but in that case, players still feel disgusted, and isn’t it pointless for us to make such a large question bank?”

Zhong Ming explained: "It doesn't matter, why don't we open another question bank? For example, enjoy the yogurt session."

Zhu Yang: "...It feels like it's getting farther and farther away. How can we make sure that everyone clicks in to play a special session? Forget it, I'd better listen to it, and you continue to talk."

Zhong Ming said: "It's very simple. Let's directly create another section in "Xuehai Wuya", called "Million Dollars". The rules are very simple. There are only ten questions in total. Everyone is free to sign up. There is no need for any entrance fee, all ten questions are answered correctly, and everyone will share a million prize. In this forum, we can have a special session for advertising, such as the special session for enjoying yogurt, and all the questions I mentioned before can be inserted gone."

Director Xie scratched his bald head: "Wait, share the million bonus? Where does the million bonus come from?"

Zhong Ming: "Of course the sponsors paid for it. This is what I call the naming fee. They pay the one million prize money. Of course, they also have to give us the advertising fee. The sponsors pay the money, and we just praise the individual scene .”

Director Xie was a little hypocritical: "No, the one million bonus is squandered all at once? I feel like this is too much money. How can any sponsor keep paying so much money to sponsor us?"

Zhong Ming explained: "It doesn't have to be a million. In order to gain popularity in the past few episodes, we can get it cheaper. For example, at the beginning, the bonus was 100,000. If there are more people, the bonus can be increased to 200,000 or 500,000. Finally, Then to one million. Of course, the sponsorship fee is added all the time, and we can not only get back the prize money, but also make a lot of money when we hold a show in the future.”

Zhu Yang raised his hand and said, "I have two questions. The first one is that the name Million Dollars is too much? It feels like scolding our players; the second one is that the money is quite a lot. But the scene is not lively, and the million-dollar bonus is divided up after answering the ten questions, so I always feel that something is missing?"

"Of course the scene must be lively. Although there are only ten questions, and the answering time for each question is 10 seconds, the whole process will take half an hour to 40 minutes. During the answering period, we can arrange hosts to join the scene, advertise, and talk about some interesting things. The small jokes are hot, so that everyone will feel like they are watching a variety show, so that they will not be bored. As for your first question..."

Zhong Ming said firmly: "This name will never be changed! I figured it out from morning to night, and I am very satisfied, and I cannot change it!"

Zhu Yang didn't know whether to laugh or cry: "This name is really misleading!"

Zhong Ming insisted: "No, this name is very easy to remember, catchy, impressive, and easier to spread."

Director Xie hurriedly smoothed things over: "All right, all right, it doesn't matter what the name is, I think it's not impossible to throw millions of coins, maybe it can also form a topic effect. Now the problem is, Xiao Zhong, your plan is very good Yes, but do you really think those companies will spend money on sponsorship? In this way, how about you try to talk to a few, and if they have this intention, it will be easy to talk about.”

Zhong Ming nodded: "Okay, let me talk about this. However, the function of million-dollar coin distribution still needs to be developed, and a reliable host must be found."

"Okay, you just need to improve the design document of this function, and Zhu Yang will advance the follow-up development. As for the host, I will send someone to find and contact you. You should mainly find a way to get sponsorship." Director Xie said.

...

After arranging the work, everyone got busy again.

Zhong Ming returned to his work station to brush up, and completed the plan of "Million Dollars" in more than an hour, including the entrance, competition system, detailed rules, etc., all written clearly, and directly handed over to The program is developed.

To put it bluntly, this function is a routine of live broadcast + answering questions. The only difficulty is how to make it carry more simultaneous online users. However, this function was not too difficult to do in Zhong Ming's previous life, and it is even less difficult to do in this world.

The key issue now is to solicit sponsorship.

In the opinion of Director Xie and Zhu Yang, it is not impossible to get sponsorship, but it is really doubtful whether they can successfully get so much money.

After all, "Xuehai Wuya" and Million Dasan Coin are just small programs. Although they are popular, they have no previous experience for reference. They are not as widely accepted as TV program advertisements and variety show naming fees.

But Zhong Ming is quite confident, because "Millions of Answers" in his previous life had done a similar advertising session, and the effect was very good. Even if the merchants in this world don't accept it very much, it is nothing more than lowering the price, and there is always a profit.